It's a 10

It's a 10 It's a 10 Haircare was inspired by years of first hand salon experiences, perfected and simplified to one unique line. Experience 10 benefits in every bottle.

www.itsa10haircare.com

09/03/2026

Shiny hair isn't luck, it's science (and maybe the right leave-in).

Shop our Labor Day Sale all weekend long and get your fave It's a 10 products for 50

Meet our Cosmopolitan It-Girl of 2026!
09/02/2026

Meet our Cosmopolitan It-Girl of 2026!

Meet our Cosmopolitan It-Girl of 2026!
09/02/2026

Meet our Cosmopolitan It-Girl of 2026!

08/31/2026

No extra fluff needed, just the truth. Benefit #7 never felt better under the sun.

08/27/2026

Getting ready for Ulta's 21 Days of Beauty like 👀

Mark your calendars: 8/28 through 9/17.

08/26/2026

All this talk about your skincare routine, but your hair gave up the second you stepped outside!! 😩

Benefit #6 of 10: The Miracle Leave-In fights frizz and humidity before it even starts, so your hair stays smooth from your morning coffee run to your 5pm wind-down. Not frizzy. Not deflated. Definitely not defeated.

✨ GIVEAWAY ✨ We took your hair routine and gave it a little extra sparkle 💎One lucky winner will receive a one-of-a-kind...
08/25/2026

✨ GIVEAWAY ✨ We took your hair routine and gave it a little extra sparkle 💎

One lucky winner will receive a one-of-a-kind BEDAZZLED It’s a 10 bundle featuring:

💜 Silk Express Miracle Silk Hair Mask + Leave-In
💙 Miracle Leave-In Product
💛 Miracle Leave-In for Blondes
🩵 Miracle Scalp Care Leave-In
✨ Miracle Styling Serum Clear Elixir

TO ENTER:
💎 Follow It's A 10 Haircare
💎 Like this post
💎 Tag your hair-obsessed bestie in the comments (each comment = an extra entry)

💎 BONUS: Share to your Story + tag us for another chance to win

Because a 10/10 hair day deserves a little bling. ✨

08/25/2026

Your dead ends don't stand a chance. 🙅‍♀️

If your ends are dry, frizzy, or breaking off, this is the step you should no longer be skipping.

Our Miracle Leave-In Keratin Spray works into damp hair to seal the cuticle, smooth damage, and protect against heat. No salon appointment needed.

Try it on your next wash day.

Sometimes all it takes is 1 product that does it all than 10 that don't.Got a hair SOS we didn't cover? Drop it below an...
08/24/2026

Sometimes all it takes is 1 product that does it all than 10 that don't.

Got a hair SOS we didn't cover? Drop it below and we'll add it to the list.

08/23/2026

All this talk about hitting your protein goal, but your hair is suffering!!!

Benefit #5 of 10: The Miracle Leave-In Keratin replenishes lost proteins so your hair feels strong, smooth, and resilient again - not brittle, not limp, not defeated.

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Charlottesville, VA

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