It's a 10

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It's a 10 It's a 10 Haircare was inspired by years of first hand salon experiences, perfected and simplified to one unique line. Experience 10 benefits in every bottle.

2006 has the aux this week, obviously. đź’‹(tbh someone find my butterfly clips, we're bringing them back LOL)
10/18/2026

2006 has the aux this week, obviously. đź’‹

(tbh someone find my butterfly clips, we're bringing them back LOL)

10/17/2026

incoming text from your next favorite era. đź“žđź’ś

10.25.26. don't miss it. x

the hair, the drama, the main character energy. 2006 really was that girl. đź’‹which look deserves a comeback?
10/16/2026

the hair, the drama, the main character energy. 2006 really was that girl. đź’‹

which look deserves a comeback?

brb currently in our 2006 era. do not disturb. xoxo đź’Ś
10/15/2026

brb currently in our 2006 era. do not disturb. xoxo đź’Ś

a final look inside 10/10 day. ✨20 years of hair magic, familiar faces, and unforgettable moments in miami. from the sma...
10/15/2026

a final look inside 10/10 day. ✨

20 years of hair magic, familiar faces, and unforgettable moments in miami. from the smallest details to the biggest celebrations, every part of the night was a perfect 10.

and the next chapter is just around the corner. our new look arrives october 25, exclusively at Ulta Beauty. 🤍

10/14/2026

20 years later, and the magic is still the same. ✨

the formulas you know and love, with a whole new look on the way.

our next chapter begins october 25, exclusively at Ulta Beauty. 🤍

it’s all in the details. ✨our new look arrives october 25, exclusively at Ulta Beauty.
10/13/2026

it’s all in the details. ✨

our new look arrives october 25, exclusively at Ulta Beauty.

Our kind of 10s.So grateful to everyone who showed up, celebrated with us, and made 10/10 Day one to remember.Thank you ...
10/13/2026

Our kind of 10s.

So grateful to everyone who showed up, celebrated with us, and made 10/10 Day one to remember.

Thank you for being part of 20 years of It’s a 10. ✨

10 out of 10, always. Throwback to the touch-up corner, your first look at what’s coming later this month 👀Carolyn Arons...
10/13/2026

10 out of 10, always.

Throwback to the touch-up corner, your first look at what’s coming later this month 👀

Carolyn Aronson Ulta Beauty

10/12/2026

20 years of hair magic, and so much more to celebrate. 💜✨

What an incredible turnout for our 20th anniversary celebration! We’re feeling all the love and couldn’t be more grateful to everyone who came out to celebrate this milestone with us.

To everyone who has been part of our journey, thank you for 20 amazing years of love, support, and making every moment a 10.

Here’s to 20 years and so much more to come! 🥂✨

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Charlottesville, VA

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