08/06/2026
Meet Rashad Laman, Chief Innovation Officer (CINO) and recruiter of Select IV Hydration
Some people build businesses. Rashad believes in building people first.
To him, marketing isn’t about selling a product. It’s about earning trust, strengthening relationships, and building something the community can genuinely believe in.
A graduate of The University of North Carolina at Pembroke with a background in marketing, Rashad has spent the last 26 years helping organizations grow through branding, innovation, storytelling, and community engagement.
Two principles has remained at the center of everything he does and how he approaches business, leadership, and life:
“Service to the many leads to greatness.” And,
“It doesn’t matter what your eyes can see if your mind is blind.”
At Select IV Hydration, Rashad helps develop the company’s brand, marketing, partnerships, and community outreach. His vision is for people to walk through the SelectIV doors feeling welcomed, respected, and valued.
He often says: “People don’t know how to take care of themselves until they’re already exhausted. We help busy people recover, rehydrate, and get back to living, so they can continue showing up for the people who depend on them.”
For Rashad, this isn’t just our business. It’s our community. We live here. We serve here. We care here.
Welcome to Select IV Hydration.
Come say hello to Rashad
