In 2013, founder Travon Bracey, decided to use his journalism skills and inspiration to create a cultural movement that will support the independent, the unrecognized, the unknown talent, and the underground artists and professionals within the black community by interviewing them to make a difference throughout the fashion, art, entertainment, music, and activism/social industries. In November 20
13, Bracey launched IndieNOW Magazine, the online magazine. Though, he started the magazine, he didn't feel that the magazine had enough creative concept to it. Being inspired by websites such as AFROPUNK and Saint Heron made him want to create a community for like-minded individuals. In late summer 2014, Bracey renamed and re-brand the online magazine to ArtREV: The Hub™, making it not just a magazine, but an online movement. ArtREV: The Hub™ is a cultural movement for individuals that are classified as "the independent", "the unrecognized", "the unknown talent", and "the underground" to give them recognition through all that they have done within four categories: Fashion, Art, Music, and Lifestyle & Culture. ArtREV: The Hub™ is not just an online magazine/blog, but it is a community for young, black individuals whom as part of the alternative urban subgroup of the society, bringing fashion, art, music, culture, and lifestyle to an innovated audience. ArtREV: The Hub™ brings you news that isn't showcase much in mainstream media, news that are from the independent industry, and headline news that are important within the subgroup community. Every seasonal (and/or two months) ArtREV: The Hub™ comes out with its digital issue of interviews and latest news. There is also a section in the ArtREV: The Hub™ online community that gives you exclusive words from the founder himself known as 'Editor's Corner'. ArtREV: The Hub™ online community is visually and verbally designed to be a building of rooms. This concept is used to identity the website's idealism of setting it not just as a magazine, but a community. The online community is made up of 7 different rooms. THE LOBBY: The lobby is considered to be known as the "HOME PAGE" of the website, showcasing the headline news, recent articles from the latest issue, advertisements, latest and upcoming interviews, and much more. THE FASHION ROOM: Our first section is fashion. The fashion room consist of any article and/or interview related to the fashion industry. These articles can consist of information from fashion week news, new collections, reviews, trend topics, fashion current events, and interviews from individuals within the fashion industry. THE ART ROOM: Our second section is art. The art room consist of any article and/or interview related to the art and creative industry. These articles can consist of art, writing, art history, art events, modeling industry, new art collections, reviews, and interviews from individuals within the art industry. THE MUSIC ROOM: Our third section is music. The music room consist of any article and/or interview related to the music industry. These articles can consist of album reviews, new music video releases, showcase on an artist, music industry news, and interviews from individuals within the music industry. THE LIFESTYLE & CULTURE ROOM: Our fourth section is lifestyle & culture. The lifestyle & culture room consist of any article and/or interview related to politics, sociology, activism, community impact, lifestyle, and international topics and those that fit within the lifestyle & culture concept will be interviewed in this section. EDITOR'S CORNER: The editor's corner is a new page in our online community that the founder and editor decided to establish to create an area for readers to hear from the founder himself through different topics, ArtREV: The Hub™ latest information, and much more. The magazine started in November 2013 (launched in March 2014) formerly known as IndieNOW Magazine and established its debut on Tumblr.com. After it's one year of testing, the magazine was then renamed for target marketing and idealism purposes in September 2014 and re-launched as ArtREV Magazine in October 2014. Since March 2015, the magazine was renamed and re-branded into an online community and movement known as ArtREV: The Hub™.
2016 ArtREV: The Hub™ is an affiliation project and movement of VON HAUS & Co. All rights reserved.
