05/13/2026
On April 9 and 10, UNC Charlotte hosted this year's National Student Advertising Competition ๐
Organized through the American Advertising Federation, the annual competition provides more than 2,000 college students with the real-world experience of creating a strategic advertising/marketing/media campaign for a corporate client. This year, the competition was sponsored by the National Football League.
UNC Charlotte falls into Division 3 for the competition, alongside other universities including Bob Jones University, Liberty University, UNC Chapel Hill, University of South Carolina, University of Virginia, and Washington and Lee University. The winner of each division proceeds to the national competition in Austin, Texas.
Graphic Design senior Landry Hutchens was awarded the "Most Impactful Presenter," competing against all participating universities and their respective members.
UNC Charlotte faculty Nathaniel Underwood and Samira ShiriDevich lead the NSAC student team, which was comprised of Landry Hutchens (Creative Director), Hope Halloran (Associate Creative Director), Giselle Carrasquilla (Art Director), Jaiden Davidson (Director of Marketing), Brandon Jimenez, Ryan R. Black, Sarah Carson, Emma Cathey, Eric Dang, Karli Heffelfinger, Maya Hutagalung, Patricia Lopez, Josiah Martin, Raymond Matthews, Gabriella Richardson, Alex Schauble, Adam Servas, Angelina Blaise Uy and Ren Zan.
Congrats to Landry and all involved!