07/12/2026
11 years of Moondance Hoops!
I opened this Etsy shop back in 2015, and looking at the numbers today, I'm honestly just full of gratitude: 259.9K views, 2,284 orders, and $229.4K in total revenue over the past decade. Every single one of those orders is someone out there flowing with a hoop I made with my own hands. Thank you, truly, to every customer who has supported this dream.
But I want to be real with you all too. Spread over 10 years, that revenue works out to about $20K a year and after materials, shipping, tools, and business expenses, it's closer to $14K a year in actual income. That's not enough to live on, let alone reinvest in new products.
Moondance Hoops has always been a self-funded, one-person operation. I've been wanting to develop new things. LED poi, staff, more advanced hoop designs but I need more consistent sales to make that possible.
So here's my ask: if you love what I make, please help spread the word. Share this post, tag a friend who'd love an LED hoop, and if you've been thinking about ordering, now's a great time at moondancehoops.com. Every share and every order genuinely helps keep this dream alive and helps me build the next generation of gear.
Thank you for 10 amazing years. Here's to more flow, more light, and more growth.