SimEx-Iwerks

06/08/2026

We’re heading to IAAPA Expo Asia! 🌏

Visit Booth to connect with the SimEx-Iwerks team and explore our latest immersive entertainment experiences.

05/22/2026

Mark Merrall, our Director of Creative Services, traveled this week to sunny LA for the Giant Screen Cinema Association (GSCA) conference. It was great connecting with a few of our wonderful film partners like K2 Studios and MacGillivray Freeman Films.

05/14/2026

Now open at Shedd Aquarium 🌊✨

The new Immersion Theater is a next-generation 4D Experience® designed to fully immerse guests through sight, sound, lighting, and sensory effects.

From expanded side-wall visuals and dynamic environmental effects to an interactive pre-show experience with augmented reality animal encounters, every detail was designed to surround guests in the story.

Read more about the new attraction: https://www.simex-iwerks.com/news/simex-iwerks-and-shedd-aquarium-open-new-immersion-theater

© Shedd Aquarium/Brenna Hernandez, © John Downer Productions Ltd, 2024 Photography Frederique Olivier/JDP © 2012, © SimEx-Iwerks. All Rights Reserved.

05/13/2026

05/08/2026

Happy 100th birthday, Sir David Attenborough!

05/07/2026

We’ve been working on a fully immersive new project. Stay tuned for more details, coming soon!

04/08/2026

A new adventure lands in 4D theaters!

Fly 4D: Wild Flight to Africa is our newest immersive film experience. It follows an unlikely young bird who suddenly finds himself leading a flock on their migration to Africa.

Filled with humor and heart, the show was crafted for the full 4D theater experience, where special effects help bring the journey to life for audiences of all ages.

Now playing at Columbus Zoo and Aquarium The Maritime Aquarium at Norwalk, and Nashville Zoo!

Fly 4D is now available for licensing. Bring this great show to your theater!

03/26/2026

Big news for SimEx-Iwerks… we’ve made the front page of Park World Magazine 🎉

The feature highlights our FlyRide® flying theater and includes an inside look at what’s ahead including our next-gen Immersion Theater and Vision 360™.

It’s an exciting moment for our team and a glimpse at where immersive attractions are headed.

Let’s explore how one of our signature attractions fits at your destination. Are you ready?!

🔗 Read the full article: https://content.yudu.com/web/69r/0Aiy7l/ParkworldFeb26/html/index.html?origin=reader&page=18

03/12/2026

This week we attended the Tri-State Camp Conference!

We connected with camp leaders to talk about how Nature Attractions, from Nature Trek elevated adventures to Nature Play nature playgrounds, can create spaces where campers explore, climb, and spend meaningful time outdoors.

We were also proud to sponsor New York State Camp Directors Association and be part of the camp community this week.

02/20/2026

Did you ever experience Angry Birds 4D?

Angry Birds 4D opened with the rest of Angry Birds Land in 2014.

This 10 & 1/2 minute animated film featured the colourful characters from Rovio 's popular game series. Angry Birds 4D operated at Thorpe Park from 2014 - 2023.

The film itself was made in collaboration with SimEx-Iwerks, who also distributed the film globally.

Prior to reopening for Angry Birds 4D Thorpe Park's 4D Cinema received a thorough refit including the installation of brand new effects chairs. One of the new 4D effects designed for the film was a catapult effect, where guests seats would slowly recline and then jolt forward. This effect was timed with the use of the bird's catapults within the film. The refit of the cinema was carried out by Simworx Ltd.