09/30/2026
Behind the Curtain, Insight #6
Finding your next performance opportunity may have less to do with submitting applications—and more to do with building relationships.
As part of our national research study, Behind the Curtain, we asked U.S. performing arts presenters how they most commonly discover new artists.
81% identified peer recommendations as one of their primary ways of discovering artists.
By comparison, only 36.3% identified open calls as one of their primary discovery methods.
For artists, this doesn't mean you should stop applying to opportunities. It does suggest that relationships matter.
Presenters often rely on trusted colleagues, artists they've worked with, curators, and professional networks to introduce them to new work. Building genuine connections within the field—and creating opportunities for others to experience your work and recommend it—may be just as important as responding to open calls.
This is one of many insights emerging from Behind the Curtain, our national research study examining how U.S. presenters discover, evaluate, and program traditional performing artists.
The full report is available on our website (link in bio).