Asim Qureshi

Asim Qureshi Author & Publisher of The Loomed Legends | TV & Film Producer | Creating Cross-Media Stories Inspired by Culture, Heritage & Human Connection

Widely acknowledged for best in class media, entertainment, advertising and public relations. Including the historic visit to Pakistan of Bollywood's Amir Khan for Imran Khan & SKMT Cancer Hospital Events and Live Telethon on Geo TV. Pursuing an ambition to brand Pakistan for trade internationally. From negotiating to carving a niche in a global marketplace, to co-producing (shows) and marketing a

n industry at the best platforms in India i.e Femina and Lakme Fashion Week. Finally launching a much-awaited dream Pakistan Fashion Week in 2007 on the IMG Fashion Week Circuit. Therefore, creating history for Pakistan and its vibrant fashion design and textile industry in the times to come. Leading a new era of branded entertainment as a pioneer. Including film production partnerships, branding and licensing commercial deals to help re-build and grow Pakistan's Entertainment Industry. Starting as early as Jinnah The Movie, to the new era of Digital Cinema with Mandviwalla's Atrium and supporting films like Jami's Moor, Bilal Lashari's Waar, Asim Reza's Ho Mann Jahan to Saqib Malik's Baji. Besides an extensive list of international movies. From 20th Century Fox titles like Avatar, Life of Pi, Rio and Ice Age franchises to Warner Bros Man Of Steel and Dark Knight to name a few. Moreover, a rare C-Level Executive was also hired by the quintessential of Pakistanโ€™s Media Industry, i.e as CEO at ARY and Geo/Jang Group. Over the year's Asim has also extensively co-produced advertising, branded entertainment and pr content for Bulls Eye DDB advertising. A passion for knowledge, learning from new experiences and paying it forward is still driving after 25+ years.

07/08/2026

๐ŸŒŸ"๐ƒ๐ข๐ฏ๐ฒ๐š ๐Š๐š๐ฉ๐จ๐จ๐ซ embodies the quiet strength to transform inherited loss, personal suffering, and unwavering compassion into a bridge between cultures, without ever losing herself. Seeing readers from around the world connect with her journey through their reviews has been one of the most rewarding experiences of writing ๐“๐ก๐ž ๐‹๐จ๐จ๐ฆ๐ž๐ ๐‹๐ž๐ ๐ž๐ง๐๐ฌ. It gives me an immense sense of satisfaction.โ€ Asim Qureshi

๐Ÿ›ก๏ธ ๐’๐ญ๐ซ๐ž๐ง๐ ๐ญ๐ก ๐ข๐ฌ ๐‘๐š๐ซ๐ž๐ฅ๐ฒ ๐‹๐จ๐ฎ๐
Divya Kapoor stands as one of the finest female protagonists in contemporary historical fiction. She has survived an abusive marriage, carries the weight of raising her daughter, and unknowingly becomes entangled in a high-stakes criminal network built around the very art gallery she created to celebrate culture.

โšก ๐ƒ๐ž๐Ÿ๐ข๐ง๐ž๐ ๐›๐ฒ ๐‚๐ก๐จ๐ข๐œ๐ž๐ฌ, ๐๐จ๐ญ ๐‡๐ž๐ซ ๐๐š๐ฌ๐ญ
Divya could easily have been defined by everything that happened to her. Instead, she is defined by the choices she continues to make. She refuses to allow past domestic abuse to determine the rest of her life, or to let danger destroy the fragile cultural bridge she has spent years building. Through a historic collaborative fashion show between Pakistan and India, she continues to believe that heritage can unite people where politics often fails.

๐“๐ก๐ž ๐๐ฎ๐š๐ง๐œ๐ž: A beautifully mature, realistic protagonist who makes mistakes, tries to carry emotional burdens, yet keeps moving forward.

๐“๐ก๐ž ๐Œ๐ž๐ญ๐š๐ฉ๐ก๐จ๐ซ: Employs textiles and craftsmanship as structural metaphors for her personal resilience and cultural inheritance.

๐“๐ก๐ž ๐ƒ๐ž๐ฉ๐ญ๐ก: A deeply human character whose inner fears, hopes, and vulnerabilities make her an unforgettable anchor for a sweeping, cross-border narrative.

๐ŸŽฏ ๐๐ž๐ซ๐Ÿ๐ž๐œ๐ญ ๐…๐จ๐ซ ๐…๐š๐ง๐ฌ ๐Ž๐Ÿ:
If you love character-driven political thrillers, stories of profound female resilience, or sweeping historical fiction that explores the shared heritage of India and Pakistan, you need to meet Divya.

Available globally in Paperback & E-book!




๐ŸŒŸ Reviewers are calling ๐ญ๐ก๐ž ๐๐ฒ๐ง๐š๐ฆ๐ข๐œ ๐›๐ž๐ญ๐ฐ๐ž๐ž๐ง ๐ฅ๐ž๐š๐ ๐ฉ๐ซ๐จ๐ญ๐š๐ ๐จ๐ง๐ข๐ฌ๐ญ๐ฌ Divya Kapoor and Asher Khan a beautiful triumph of restrai...
05/08/2026

๐ŸŒŸ Reviewers are calling ๐ญ๐ก๐ž ๐๐ฒ๐ง๐š๐ฆ๐ข๐œ ๐›๐ž๐ญ๐ฐ๐ž๐ž๐ง ๐ฅ๐ž๐š๐ ๐ฉ๐ซ๐จ๐ญ๐š๐ ๐จ๐ง๐ข๐ฌ๐ญ๐ฌ Divya Kapoor and Asher Khan a beautiful triumph of restraint and raw, human realism.

"When writing this duology, I wanted to move far past idealized, flawless archetypes. I wanted to craft characters who carry the complex psychological weight of a whole subcontinent's unresolved legacy." Asim Qureshi

๐ŸŽญ ๐’๐ก๐ฎ๐ญ๐ญ๐ž๐ซ๐ข๐ง๐  ๐ญ๐ก๐ž "๐€๐ฆ๐›๐š๐ฌ๐ฌ๐š๐๐จ๐ซ๐ฌ ๐จ๐Ÿ ๐๐ž๐š๐œ๐ž" ๐‚๐ฅ๐ข๐œ๐กรฉ:
As critics Shivangi Singh and Ammara Haq brilliantly observed, Asher Khan (Pakistan) and Divya Kapoor (India) are never portrayed as flawless diplomats or idealized ambassadors of peace. Instead, they are deeply flawed individuals burdened by generational trauma from the 1947 division alongside private scars born from their pasts. The narrative masterfully tests whether their ideals can survive a grueling gauntlet of betrayal, political interference, criminal manipulation, and the lingering scars of failed marriages.

๐Ÿ›ก๏ธ ๐ƒ๐ข๐ฏ๐ฒ๐š ๐Š๐š๐ฉ๐จ๐จ๐ซ: ๐€ ๐๐ž๐ฐ ๐„๐ซ๐š ๐จ๐Ÿ ๐‡๐ž๐ซ๐จ๐ข๐ง๐ž:
As highlighted by Saniya'S Books, Divya Kapoor is neither portrayed as a helpless victim nor transformed into an implausible, flawless action heroine. She survives domestic abuse, professional manipulation, and international political pressures without losing her emotional complexity. Her greatest strength lies not in artificial fearlessness, but in her willingness to continue making difficult choices despite deep-rooted fear.

๐Ÿค ๐€๐ฌ๐ก๐ž๐ซ ๐Š๐ก๐š๐ง: ๐‘๐ž๐ฌ๐ฉ๐ž๐œ๐ญ ๐“๐ก๐ซ๐จ๐ฎ๐ ๐ก ๐‚๐จ๐ง๐๐ฎ๐œ๐ญ:
Reviewer Sonia GhulamHussain notes that one of the novel's finest achievements is Asher Khan. Asher is the kind of protagonist who earns respect entirely through his quiet conduct rather than dramatic speeches. During Divya's darkest moments, he never tries to take control of her life or "rescue" her. Instead, he gives her confidence, patience, and the quiet reassurance that she is not facing her struggles alone.

๐Ÿ’ญ ๐†๐ฅ๐จ๐›๐š๐ฅ ๐†๐จ๐จ๐๐ซ๐ž๐š๐๐ฌ ๐‚๐จ๐ฆ๐ฆ๐ฎ๐ง๐ข๐ญ๐ฒ ๐‡๐ข๐ ๐ก๐ฅ๐ข๐ ๐ก๐ญ๐ฌ:
The Dynamic: A profoundly grounded connection built on mutual respect, shared survival, and psychological depth.
The Thematic Balance: Harmonizes intimate devotion, a deeply researched chronicled past, and high-stakes territorial power struggles.
The Realism: Crafts deeply fractured individuals wrestling with historical weight without becoming symbols trapped by it.

๐ŸŽฏ ๐๐ž๐ซ๐Ÿ๐ž๐œ๐ญ ๐…๐จ๐ซ ๐…๐š๐ง๐ฌ ๐Ž๐Ÿ:
If you love character-driven historical fiction, political thrillers with profound emotional complexity, partition-era literature, or sweeping stories featuring realistic, deeply supportive relationship dynamics, this duology is a must-read.

๐€๐ฏ๐š๐ข๐ฅ๐š๐›๐ฅ๐ž ๐ ๐ฅ๐จ๐›๐š๐ฅ๐ฅ๐ฒ ๐ข๐ง ๐๐š๐ฉ๐ž๐ซ๐›๐š๐œ๐ค & ๐„-๐›๐จ๐จ๐ค!


04/08/2026

A stunning new Goodreads review has come in from Camille M., a reader based in Paris, and it might just be one of the best descriptions of Saba Shaikh yet. ๐ŸŽญโœจ

To have an international reader connect so deeply with the raw, unfiltered reality of Saba's character architecture is an incredible milestone for me as an author.

๐Ÿง  The Reality of a Flawed Character:
As Camille M. beautifully writes, the character who stays with you long after finishing Behind the Broken Tapestry isn't a traditional hero or villainโ€”it is Saba Shaikh. Driven by pride, disappointment, and professional ambition, Saba is at times difficult to like, and that is precisely why she feels so undeniably real. Her choices are never impulsive; they stem from accumulated hurt, misplaced confidence, and a profound desire to prove herself after her marriage to Asher falls apart.

๐Ÿ’ผ Cruelty, Loyalty, and Pakistan's Fashion Legacy:
Saba is a masterclass in human contradictionโ€”capable of generosity and cruelty, loyalty and betrayal, often within the same chapter. Author Asim Qureshi brilliantly guides her transformation, showing that watching her gradually rediscover her purpose through leading Pakistan's fashion delegation stands as one of the entire story's most rewarding developments.

๐Ÿ’ญ Paris Review Highlights:
The Realism: Crafts a character who is intentionally difficult to like, grounding her actions in deep human psychological realism.
The Motivation: Explores how her calculated decisions grow from a shattered marriage and a raw desire for professional reclamation.
The Evolution: Delivers a rewarding redemption arc centered around leadership, culture, and high-stakes international fashion diplomacy.

๐ŸŽฏ Perfect For Fans Of:
If you love character-driven historical fiction, complex psychological dramas dealing with messy divorces and professional ambition, or novels featuring morally gray women who find power through cultural leadership, you need to meet Saba.

Available globally in Paperback & E-book!







02/08/2026

๐ŸŽญMeet Saba Shaikh: The morally gray character completely stealing the spotlight in Behind the Broken Tapestry. ๐Ÿ”ฅ

โ€œWhen I sat down to draft the psychological architecture for The Loomed Legends series, my ultimate goal was to move past flat, predictable archetypes. I wanted to build a character who challenges the reader, someone who refuses to be easily boxed into traditional categories of good or bad. โ€œAuthor Asim Qureshi

To watch verified reviewers and critics across the globe independently dive into her character architecture with such profound analytical depth has been an incredibly rewarding milestone.

๐Ÿง  ๐€๐ง ๐”๐ง๐š๐ฉ๐จ๐ฅ๐จ๐ ๐ž๐ญ๐ข๐œ ๐๐ฌ๐ฒ๐œ๐ก๐จ๐ฅ๐จ๐ ๐ข๐œ๐š๐ฅ ๐๐จ๐ซ๐ญ๐ซ๐š๐ข๐ญ
Global reviewers are praising the narrative as refusal to lean on flat, clichรฉ tropes. Saba entirely bypasses the conventional, overused frameworks of the "spurned ex-wife" or the "one-dimensional villainess." Instead, she is introduced as a fiercely, unapologetically driven woman whose layered psychological framework makes it impossible to look away from the page.

โšก ๐€ ๐“๐ซ๐š๐ ๐ข๐œ ๐ƒ๐ž๐ฌ๐œ๐ž๐ง๐ญ & ๐Ž๐ซ๐ ๐š๐ง๐ข๐œ ๐‘๐ž๐๐ž๐ฆ๐ฉ๐ญ๐ข๐จ๐ง
Sabaโ€™s journey is rooted in raw, uncompromising realism. Early in the narrative, her human struggles with wounded pride and professional jealousy lead her down a path of high-stakes political sabotage. A descent that critics note feels entirely organic because she constantly wrestles with internal flashes of conscience.Yet, her subsequent transformation is where the storytelling truly shines. Evolving masterfully from an antagonist into a protagonist, Saba serves as the novel's deepest emotional anchor.

๐Ÿ›ก๏ธ ๐‚๐จ๐ฆ๐ฆ๐š๐ง๐๐ข๐ง๐  ๐‘๐ž๐ฌ๐ฉ๐ž๐œ๐ญ ๐“๐ก๐ซ๐จ๐ฎ๐ ๐ก ๐…๐จ๐ซ๐œ๐ž ๐จ๐Ÿ ๐–๐ข๐ฅ๐ฅ
Saba Shaikh doesnโ€™t ask for the readerโ€™s forgiveness, nor does she strive to be traditionally likable. Instead, she commands total respect through the sheer, undeniable force of her will.

๐Ÿ“š Discover the Duology Worldwide.
๐“๐ก๐ž ๐‹๐จ๐จ๐ฆ๐ž๐ ๐‹๐ž๐ ๐ž๐ง๐๐ฌ ๐๐š๐ซ๐ญ 1 ๐š๐ง๐ ๐๐š๐ซ๐ญ 2 ๐๐ฒ ๐€๐ฌ๐ข๐ฆ ๐๐ฎ๐ซ๐ž๐ฌ๐ก๐ข.







30/07/2026

I'm beyond thrilled to share that both parts of The Loomed Legends are now available to borrow at the New York Public Library.

Part 1: The Forgotten Tapestry
Part 2: Behind the Broken Tapestry

This isn't just about one book making it onto a catalog. It's about a series being recognized, linked, and followed by one of the most iconic library systems on Earth. NYPL's catalog now tracks this story as a continuing journey, meaning readers who fall into Part 1 can walk straight into Part 2.

For an independent author, this is everything. It means the story isn't just being read. It's being followed.

To every reader who picked up Part I, told a friend, left a review, or simply believed in this world before it had any right to ask for that belief, this milestone is yours as much as mine.

If you're in New York City, both eBooks are ready and waiting in the NYPL digital catalog. Come find out what happens when a forgotten tapestry becomes a broken one.



29/07/2026

Incredibly honored by this beautiful 5-star review on Booktopia in Australia for Behind the Broken Tapestry! ๐ŸŒŸ Reviewer Tanya Kapoor calls it "a love letter to South Asian history" and a masterful debut of heritage and healing.

To have my writing style described as possessing an "effortless, poetic clarity" with global appeal is deeply humbling.

๐Ÿงต Mending Geographic Divides:
Written by Pakistani author Asim Qureshi, this novel introduces readers to the vibrant world of Pakistan's textiles relationship with Indian craft pre and post partition. By showcasing how art, intricate crafts, and fashion can bridge geographic divides, the narrative beautifully demonstrates how heritage can unite people despite complex historical backgrounds.

๐Ÿ›ก๏ธ Metaphors of Emotional Significance:
What truly distinguishes this installment of The Loomed Legends series is its thematic ex*****on. Throughout the narrative, acts of weaving, repairing, and preserving are never merely practical steps. Instead, they transform into profound symbols of emotional significance and resilience.

๐Ÿ’ญ Booktopia Review Highlights:

The Cultural Scope: A vibrant exploration of South Asian history and the pre- and post-partition crafts landscape.

The Metaphor: Transforms the acts of weaving, repairing, and preserving into deep emotional symbols.

The Style: Written with an effortless, poetic clarity that captures a wide global appeal.

๐ŸŽฏ Perfect For Fans Of:
If you love sweeping historical fiction, stories that explore the rich textile traditions of India and Pakistan, partition-era literature, or novels that highlight how art and heritage can heal deep historical divides, add this duology to your library.

Available now in Paperback & E-book!

28/07/2026

Incredibly moved by this deeply insightful 5-star review on Indigo in Canada for Behind the Broken Tapestry! ๐ŸŒŸ Reviewers are praising the novel's "exceptional psychological restraint" and realistic character architecture.

As a storyteller, my goal was to move past flawless archetypes and explore the messy, beautiful reality of shared human survival.

๐ŸŽญ Subverting the Tropes:
In this installment of The Loomed Legends series, author Asim Qureshi refuses to reduce characters to mere historical allegories. The text actively subverts the idealized "ambassador of peace" trope. Instead of demanding unearned admiration for its protagonists, the narrative subjects their ideals to a grueling gauntlet of betrayal, political interference, and criminal manipulation.

๐Ÿ’” Flawed Humanity & Realism:
The central relationship focuses heavily on the residual trauma of failed marriages. Protagonists Asher Khan and Divya Kapoor operate as deeply fractured individuals wrestling with the weight of history without becoming trapped by it, constructing a powerful story rooted in a realistic lens of shared survival.

๐Ÿ’ญ Indigo Review Highlights:

The Character Depth: Exceptional psychological restraint that delivers deeply realistic, layered figures.
The Core Theme: Explores the grit of shared survival through a gauntlet of political interference and betrayal.
The Dynamic: Focuses on flawed humanity, highlighting how individuals navigate the raw residual trauma of failed marriages.

๐ŸŽฏ Perfect For Fans Of:
If you love character-driven historical fiction, complex political dramas, stories dealing with marital trauma and reconciliation, or literary novels featuring profoundly flawed, realistic protagonists, this series is for you.

Available now in Paperback & E-book!

28/07/2026

Incredibly honored by this deep, analytical 5-star verified review on Barnes & Noble for Behind the Broken Tapestry! ๐ŸŒŸ Reviewers are calling it "an unapologetic psychological portrait" that commands the reader's respect.

As a writer, there is nothing more rewarding than seeing readers connect with the complex psychological layers of the characters.

๐ŸŽญ Character Study & Avoiding Tropes:
In this installment of The Loomed Legends series, author Asim Qureshi delivers incredible political tension while introducing Sabaโ€”a female lead who is fiercely and unapologetically driven. Qureshi completely avoids the clichรฉ, flat tropes of the "spurned ex-wife" or the "one-dimensional villainess," giving readers a deeply realistic, flawed, and multi-dimensional figure instead.

๐Ÿง  The Power of Will:
Sabaโ€™s narrative doesnโ€™t ask for forgiveness or try to be perfectly likable. Instead, she commands total respect through the sheer, undeniable force of her will, utilizing her flaws to resolve the novelโ€™s central crisis in a true masterclass of character utility.

๐Ÿ’ญ Barnes & Noble Review Highlights:

The Suspense: Seamlessly delivers high-stakes political tension.
The Characterization: A deeply realistic, layered psychological portrait of a driven female protagonist.
The Ex*****on: Avoids flat, clichรฉ female tropes to deliver an authentic, captivating figure.

๐ŸŽฏ Perfect For Fans Of:
If you love psychological political thrillers, complex and morally gray female leads, or literary fiction that dives deep into character psychology and strong-willed protagonists, this duology is for you.

26/07/2026

Deeply moved by this phenomenal 5-star review on Waterstones ๐ŸŒŸ To see the narrative recognized as a "massive global triumph for Pakistan" means everything to The Loomed Legends Series Author Asim Qureshi.

๐Ÿ’ญ Waterstones Review Highlights:

The Writing Style: A grand, sweeping narrative with a prose style that is both deeply cinematic and profoundly engaging.

The Cultural Impact: Showcases Pakistan's rich heritage and modern fashion evolution with immense dignity.

The Contemporary Themes: Celebrates Dubai as a progressive environment empowering independent female entrepreneurs.

๐Ÿ™๏ธ The Dubai Connection:
Equally impressive is the novel's role as a powerful tribute to Dubai. The narrative perfectly captures the city's real-world environment as an exceptional safe haven for independent women and women entrepreneurs, highlighting a secure, progressive, and empowering community.

๐ŸŽฏ Perfect For Fans Of:
If you love cinematic historical fiction, books celebrating modern South Asian culture, or stories featuring fierce, independent female leads navigating international landscapes, this duology is a must-add to your TBR list.

The Loomed Legends Part 2 Behind the Broken Tapestry on Waterstones.


22/07/2026

Deeply honored. A 5-star review on Thalia in Germany! ๐ŸŒŸ Reviewers are calling the narrative style "quietly radical" and a work of "unusual originality."

It is incredibly rewarding to see international readers connect so deeply with the core philosophical themes of the series.

๐ŸŽญ The Metaphor & Narrative Depth (From the German Review):
In Behind the Broken Tapestry, author Asim Qureshi delivers a masterclass where craftsmanship itself becomes the driving narrative voice. There is something quietly radical about a historical novel whose primary metaphor is textile restoration instead of war. The acts of weaving, repairing, and preserving take on an emotional significance that goes far beyond their practical purpose.

๐Ÿ’ญ Thalia Review Highlights:

The Unique Metaphor: Replaces traditional war narratives with the gentle, profound art of textile restoration.
The Core Question: Instead of romanticizing the past, the novel asks what remains after history shatters families, communities, and identities.
The Answer: Culture itself is the answer, resulting in a literary work of exceptional originality.

๐ŸŽฏ Perfect For Fans Of:
If you look for deeply intellectual historical fiction, stories that explore cultural survival and healing, or novels that use art and heritage to mend historical divides, this duology is a must-add to your TBR list.

Available on Thalia.

Address

Khayaban E Mujahid DHA 5 Karachi
Karachi
75500

Telephone

+923107773133

Website

,

Alerts

Be the first to know and let us send you an email when Asim Qureshi posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Shortcuts

Share

Category