The Pop Up Avenue

18/10/2026

The Holiday Market✨

14/10/2026

Holiday Fun Fair✨

13/10/2026

The Great SM Seaside 3-Day Sale✨

13/10/2026

Biz Tips: Your Guide to the BIR Seal Badge✨
Get your BIR Seal Badge with this simple, step-by-step photo guide* on the BIR ORUS website. Under BIR RMC No. 38-2026, all businesses and individuals with an income-generating online presence need to secure and display their badge by October 31, 2026.

*See photo captions.

09/10/2026

09/10/2026

The branch with the most fruit bows the lowest.

Maybe there is something beautiful about that. The more a tree has to give, the more it bends toward the ground. It never needs to announce how much it carries. Its abundance speaks quietly through the way it leans.

Perhaps life is the same.

The people who have grown the most often become gentler. The ones who have achieved the most have less to prove. The ones who have survived the hardest seasons sometimes become the most compassionate because they know what it feels like to need grace.

So keep growing, but never let growth make you look down on those who are still finding their way. Let success make you softer, not louder. Let the things you prayed for teach you gratitude, and let everything you've overcome teach you compassion.

And when life finally fills your branches with everything you once prayed for, may you remember to bow low enough to help someone else reach the fruit.

06/10/2026

80✨

80 DAYS TO CHRISTMAS! 🎄🎁

The countdown is on, and we’re getting ready to gala to the max, holiday-style! Get ready for more festive celebrations, iconic experiences, and Christmas memories at SM. ❤️

03/10/2026

02/10/2026

Hellooo Scooopies!✨
SM for MSMEs
📍LGF Atrium A Main Mall
SM City Cebu (Official)