07/03/2026
A lot of business owners set marketing goals like:
“Post more.”
“Grow followers.”
“Be more visible.”
But those are NOT business goals.
If your marketing goals aren’t connected to your actual business objectives (like revenue growth, lead generation or bookings), your marketing ends up feeling busy but ineffective.
The most effective marketing goals are specific, measurable and tied to outcomes AKA not just activity.
In my latest blog I'm breaking down how to set marketing goals that support your business goals, including:
• Why most marketing goals fail
• How to align marketing with revenue and growth
• Examples of marketing goals that work
• A simple framework to build a smarter marketing strategy
If your marketing feels all over the place then this is a good place to start 😊
Read the blog here:
https://www.marketingbyjuly.com/blog/how-to-set-marketing-goals-that-support-your-business-goals