Floritec

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Floritec Breeding strong, reliable varieties for growers worldwide. www.floritec.eu

Customized breeding in chrysanthemums, pot celosia and pot asters, driven by innovation, market needs and local growing conditions. Floritec is een nederlandse onderneming gespecialiseerd in veredeling van chrysanten-, aster- en celosiarassen.

Red Currant is wrapping up the season in style. ❤️The season may be coming to an end, but we’re definitely not done with...
16/10/2026

Red Currant is wrapping up the season in style. ❤️

The season may be coming to an end, but we’re definitely not done with Twisted yet.

New colours and improvements are already in the works for the next generation of Twisted Celosia. More twists, more colour, more to look forward to.

To be continued… 👀

14/10/2026

This is a proof that autumn decorations don’t have to be all dark, dramatic, and moody. 😉
kover.krisztian created this gorgeous wreath using Santini Ellison Sweet, Salmon, and Orange. Soft pastel pompons, a little seasonal warmth, and just enough freshness to keep things light.

Effortlessly elegant and full of quiet beauty. 🌼

Great breeding doesn’t start with a lucky cross. It starts with asking the right questions. 💡Before Fred even chooses pa...
12/10/2026

Great breeding doesn’t start with a lucky cross. It starts with asking the right questions. 💡

Before Fred even chooses parent plants, he’s looking at what the market actually needs next. Which production region is this for? What are growers, exporters, and retailers looking for down the line?

“If you want to create a daisy type, you don’t cross it with a decorative variety. The choice of parents comes down to what you’re trying to build—and understanding the market behind it.”🌸

Decades of greenhouse visits, trial feedback, and genetic performance across different countries—all that experience goes into selecting the right parents before the crossing process even begins.

Targeted breeding with a clear purpose. That’s how real progress happens. 🌱

Dark pink, fresh and full of character. 🌸Isabella Dark Pink keeps things looking good throughout the year. With well-fil...
08/10/2026

Dark pink, fresh and full of character. 🌸

Isabella Dark Pink keeps things looking good throughout the year. With well-filled flowers and fresh centres, it brings a lovely finish to any production.

Different growing conditions? No problem. Isabella is ready to grow with you throughout the year.💕

A little autumn, a little freshness… and quite a lot of charm. 🍂🤍This mix of Santini Rossi in Salmon, Smokey and White f...
02/10/2026

A little autumn, a little freshness… and quite a lot of charm. 🍂🤍

This mix of Santini Rossi in Salmon, Smokey and White feels right at home in the autumn season. It’s warm enough for the mood, but fresh enough to keep things light.

Rossi is an amazing well-known and extensive series with excellent performance what makes it perfect for further markets.👌🏻

Available from Santinikwekerij van Schie , LS Santini, Zentoo

30/09/2026

There’s a reason Santini Miller has quickly become a standout favourite among both our team and our customers.🌸

With its reliable, year-round availability, robust stems, and uniform high quality, Miller delivers exactly what modern retail programs need. It processes smoothly, holds up exceptionally well in bouquets, and currently comes in 9 vivid colours, with 2 more expanding the lineup next year.👌🏻

Available from Zentoo Chrysanthemums, Infinity Chrysanten, Hans Vanellenyoniennoa

Autumn feels a little grey? Add some Ellison. 🌸🍂✨This vivid combo brings all the colour and energy we love about the sea...
28/09/2026

Autumn feels a little grey? Add some Ellison. 🌸🍂✨

This vivid combo brings all the colour and energy we love about the season. Ellison mix has that colourfulness and brightness to lift the mood instantly.

Ellison family has large colour range with 9 trendy shades, that gives endless possibilities for combinations and looks.🌼

Available from Kwekerij Chrywijk (Decorum Plants & Flowers), Santinikwekerij van Schie, Hans Vanellenyoniennoa

18/09/2026

This plant has shape, texture and zero chance of blending in. 🌸

Celosia Twisted brings bold flower energy with its wild, twisted blooms and seriously fun texture. Even the quietest corner gets a whole new attitude when Twisted moves in.🔥

Video by

16/09/2026

Jackson is a pot mum family that brings plenty of colour without making things complicated. 🌸

Six beautiful shades: Purple, Pink, Salmon, Bronze, Sunny and White; ready to mix, match or enjoy on their own.

Long-lasting, consistent and reliable. 💕

14/09/2026

Amazing Isabella is here to level up your bouquets 🌸

Vibrant colours, fresh centres and beautifully filled flowers. Isabella can be grown year-round and keeps performing reliably across different growing conditions. Add a good vase life and strong foliage quality, and you’ve got a family that’s as practical as it is pretty.👌🏻

Adres

Van Hemessenkade 7
Woubrugge
2481BG

Telefoon

+31172518963

Website

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