Welcome to The Upside Down
An interactive Instagram experience where you make the rules. It’s like we threw a museum, an amusement park, a nightclub, a few perfect backdrops and some magic mushrooms in a giant blender to create the ultimate Instagrammable Dutch experience..
Let us take you on a trip to a whole new dimension that takes you far beyond what you think you know. And while you explore this mind-bending world, you’ll be exploring the boundaries of your own creativity at the same time.... We want to trick your brain and tickle your senses. Expand your mind and enrich your knowledge.
Let your imagination run wild and make your fantasy come to play. Be shameless. Take as many pictures as you like. Strike all the poses you can come up with and share all your discoveries. There’s no right or wrong. No good or bad. In fact, sometimes there’s not even an up or down...