The cinema of Nigeria, often referred to as Nollywood, grew quickly in the 1990s and 2000s and became the second largest film industry in the world in number of annual film productions, placing it ahead of the United States and behind only India. In 2013, it was rated as the third most valuable film industry in the world after generating a total revenue of NG₦1.72 trillion (US$10 billion) in 2013
alone, placing it behind India and the United States. The Nigerian film industry is worth US$10 billion) as at 2014 and produces hundreds of home videos and films per annum. Although Nigerian films have been produced since the 1960s, the rise of affordable digital filming and editing technologies has stimulated the country's film and video industry......
Nigerian film industry had always been making films on celluloid and the films were screened in cinema houses across Nigeria and later released on VHS for various homes. However, the release of the Straight-to-video movie Living in Bondage in 1992 by NEK Video Links owned by Kenneth Nnebue launched the Home video market in Nigeria. Nnebue had an excess number of imported video cassettes which he then used to shoot his first film on a Video Camera. Nollywood exploded into a booming industry in the late '90s and pushed foreign media off the shelves. It is now an industry marketed all over Africa and the rest of the world. The use of English rather than the local languages expanded the market and aggressive marketing using posters, trailers, and television advertising also played a role in Nollywood's success.... One of the first Nigerian movies to reach international renown was the 2003 release Osuofia in London, starring Nkem Owoh, the Nigerian comedic actor. First Nollywood films were produced using celluloid while Nollywood straight-to-video productions were produced with traditional analog video, such as Betacam SP, but today almost all Nollywood movies are produced using digital cinematography technology......
The Guardian has cited Nigeria's film industry as the third largest in the world in earnings and estimated the industry to bring in US$250 million per year. In April 2014, Nigeria's GDP rebasing was concluded and Nollywood was announced to be worth NG₦853.9 billion (US$5.1 billion) and Nigeria's economy was announced as the largest in Africa......
In 2009, UNESCO described Nollywood as being the second-biggest film industry in the world after Bollywood in output and called for greater support for second-largest employer in Nigeria. The Nigerian film industry is also colloquially known as Nollywood, having been derived as a play on Hollywood in the same manner as Bollywood from Bombay, India......
PRODUCTION:: Cinematic films are usually shot in studios for most part. Other parts that maybe expensive to replicate in the studio are shot on locations. However, not all production outfits who make films for the cinemas shoot in the studio, some still make use of locations throughout......
DISTRIBUTION:: Most films are produced by independent companies, businessmen and investors. According to Amb Frank Ikegwuonu, author of Who's Who in Nollywood, about "1,200 films are produced in Nigeria annually." More filmmakers are heading to Nigeria because of "competitive distribution system and a cheap workforce." Further, Nigerian films seem to be better received by the market when compared to foreign films because "those films are more family oriented than the American films." Nigerian movies are available in even the most remote areas of the continent. The last few years have seen the growing popularity Nigerian films among the people of African Diaspora in Europe, North America and the Caribbean. Nigerian films are receiving wider distribution as Nigerian filmmakers are attending more internationally acclaimed film festivals.
