15/06/2021
Why 'R**e ain't cool'
We noticed that there is a huge vacuum in the communication between Millennials, Gen X and Gen Zs and we decided to pass this message and campaign to the young generation in the language they understand. These young ones are constantly yearning for attention and they have a need to learn from the community and society they live in but most times, our perception of their way of life hinders us from communicating with young generation.
At Wings Music culture we understand that Pop culture amongst the youth is a way of life for them and we are ready to educate and pass information to these young people in the language they understand through any means, that is why the campaign against r**e is tagged 'R**e ain't cool' (RAC)
CONCEPT
The campaign is all about passing a clear message that forced S*x is an unacceptable way to life and by any standard it is wrong. We are trying to let the young ones know that r**e is a vice that should be frowned upon no matter the pressure from friend or peers and that consent should be respected at all levels. We will try to drive home the point that it is cool to respect consent when s*x is involved and that any form of coercion as regards s*x is unacceptable.
MODE OF TRANSMISSION
We plan to pass these messages via lectures, online forum, online campaign via social media, peer to peer meetings and real life programs at our office.