The Eunoia

18/09/2025

Was the 2024 US presidential election a catalyst for the luxury industry to effect its historic changes amid the tumultuous US presidential campaigns that lasted over six months? During the 47th presidential campaign, America faced a period of significant uncertainty, as citizens prepared for inevitable changes that could either boost or disrupt the US economy, with potential global ramifications. The outcome of the election saw Donald Trump Jr. winning the presidency once again. His administration’s policies focused on creating a more insular economic environment, affecting international businesses with promises of stringent regulations and trade barriers. This move exerted control over major American-based corporations, including Apple, ABC, and notably Meta, causing ripple effects across various sectors. In response, industries such as luxury goods felt compelled to adopt immediate strategic shifts to align with the anticipated economic landscape, emphasizing nationalistic branding and reshaping their operational models. This political landscape directly influenced decisions within the luxury industry, as major luxury market leaders, including LVMH, Kering, and Chanel, led by the Wertheimer family, made significant changes to their creative leadership. The political climate, marked by renewed regulation and potential shifts in consumer sentiment due to nationalist policies, prompted these brands to adapt. Notably, during the presidential term, LVMH replaced not one, but three creative directors, responding to the broader economic and cultural shifts. Dior transitioned from Maria Grazia Chiuri to Jonathan Anderson, who is known for his innovative work at Loewe over the past five years. This change is expected to steer Dior toward a more avant-garde aesthetic, potentially appealing to younger audiences who value progressive styles.

06/07/2025

The New Summer: Cold Breeze, Quiet Days, and the Importance of Doing Less.
Sun. Sweat. Noise. Crowds. For decades, summer has been synonymous with overstimulation, a dizzying mix of heatwaves, rooftop parties and social calendars. However, somewhere between the third iced coffee and the sixth invitation, a new kind of summer began to emerge. Slower. Softer. Colder.
This is the summer of intentional pause, a good one. Consider mountain mornings instead of music festivals. Crisp air, cool lakes, and unbothered silence. Not an escape, but a revival.
It’s not about being introvert. It’s about being aligned. Days start early, not for productivity, but for peace. Afternoons are spent reading, journaling, or simply watching the wind move through trees. The soundscape? No bass drops, just breeze.
There’s something undeniably vital about not rushing. About opting stillness over spectacle. About exchanging the heat for a high-altitude hush, and finding comfort in the calm and peace. This is not a trend. It’s rather a positive shift.
Minimalism has reached its way to the calendar. Silence is now a status symbol. And the ultimate indulgence? A summer that asks nothing of you, except to feel well and happy.

Written by Tselmuun Otgon

02/07/2025

27/06/2025

In Mikhail Lermontov’s A Hero of Our Time, Grigory Pechorin strides through the Caucasus with the ease of a man who knows the world is watching him. He is charming, smart, and devastatingly desirable - Russia’s answer to Byron, if Byron wore a military uniform and left a trail of psychological wreckage from Taman to Pyatigorsk. He was the “It boy” of 19th-century Russian literature: beautiful, bold, and broken.
But behind the aura of desire and allure lies something darker. Pechorin is not simply a heartbreaker, he’s heartbroken in his very own way. Through his fragmented narrative, Lermontov provides us access not just to a man admired, feared, and desired, but to one who feels isolated from all of it. His journal reads like the confessional of a man existing in emotional exile, aware of and yet disillusioned by the emptiness that his charisma holds.
Pechorin is an example of the emotionally complex mankind who might headline a fashion brand campaign today, then quietly vanish to the edges of the world, hoping the silence might clarify something he can’t comprehend. He demolishes love precisely because he is incapable of preserving it. He wants meaning but is insecure about the vulnerability. And though he conquers every room he enters, he cannot conquer his restlessness.
In a postmodern world obsessed with originality, Pechorin remains shockingly calm. He is the embodiment of performative masculinity, alluring on the outside, deeply conflicted within. Lermontov’s genius lies in allowing us to see beyond the sharp cheekbones and cutting remarks. Pechorin may be the “It boy,” but he’s also a haunting portrait of what it costs to exist without emotional anchoring in a world that rewards only the outside surface.
If A Hero of Our Time feels like it could have been written for our time, it’s because Pechorin isn’t just a relic of Russian Romanticism. He’s a warning that beauty, intelligence, and status mean little when a man is ultimately a stranger to himself.

Written by: Tselmuun Otgon

13/05/2025

Eunoia- a pure well-balanced mind, a good spirit.

01/05/2025

“Memory of Caucasus” 1838
Mikhail Yuryevich Lermontov.

«Воспоминание о Кавказе» 1838
Михаил Юрьевич Лермонтов.

01/05/2025

Camille Pissarro
Mardi Gras on the Boulevards, 1897

01/05/2025

The Eunoia. May 1st, 2025.