16/03/2021
Introducing The Fratelli by
The Fratelli is a premium distributor of liquor in Nairobi, Kenya. Blume Interactive was commissioned to create a visual identity that resonates with its customer base.
The key feature of this logo is the part with the two gentlemen having a toast while smiling. These men in tuxedo suits are supposed to instil a feel-good-feeling of brotherhood and elegance.
The typography implements a golden colour scheme. In colour psychology, gold is strongly associated with wealth, success, and knowledge. It's a confident colour that will resonate with the brand's customer base. The gold colour in the name, "The Fratelli" is also all about prestige and high status.
The logo’s name and tag are also placed in an arc manner to send a positive emotional message of harmony. The arc is often used in logos to represent unity, commitment, love or community.
In conclusion, this illustration is intended to create a more luxurious feel to The Fratelli brand.
------------------------------------------
