18/04/2026
No World Cup needed — good art heals everything
It started as a joke.
Someone from the Isola Design District posted something on Stories — still annoyed Italy didn’t win the World Cup.
So I replied: No World Cup needed — good art heals everything.
We started talking.
A few messages later, I was told to send my work to the team.
A few hours later: selected.
Dutch Atelier. Milan Design Week.
And then reality hit.
Normally you prepare for this for months.
I had one week.
Work. Transport. Flights. Hotel. Everything.
No time for perfect — only time to move.
So I did what I always do:
play, improvise, trust the process.
Call people. Use my network. Find solutions.
One step at a time.
And now, as we speak, my work is on its way to Milan.
Play is not something extra.
It’s how I work.
It’s how things move.
This is what play as Practice is
See you at Isola.
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