Giant Bicycles

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Giant Bicycles

We’re here to help you unleash your full potential, no matter the chosen pursuit.

29/08/2026

The Journey Continues 🌎

Check out Giant Group’s full 2025 ESG Report below 👇

28/08/2026

Help us continue to 👑

For the past 18 years, Ride Like King has been an annual event in May to honor King, who, at age 73, rediscovered his own passion for cycling when he completed a 15-day, 927km ride around Taiwan. From that moment forward, it was King’s mission to promote his vision for a healthier, happier, more sustainable future through cycling. King (1934-2026) passed away in February.

Now on Zwift, join us every Friday at 5PM PT on a weekly ride for your chance to learn more about King's legacy and to connect with the global community to help promote the power of cycling year-round 💪

For more info and to sign up → https://brnw.ch/21x5hWA

27/08/2026

With a 557mm stack and 395mm reach (size M), a steeper 74.5° seat tube angle and a 1,033mm wheelbase with 433mm chainstays, the all-new Revolt Advanced SL puts riders in an aggressive, aerodynamic race posture.

Forward, low and efficient. At race pace on loose terrain, it feels:

Fast ✅
Precise ✅
Composed ✅

Discover more → https://brnw.ch/21x5ez8

25/08/2026

BTS shots from "Energy" ⚡

ICYMI, tune in to see Sascha Kim show us just how capable the Reign Advanced E+ is at various spots around Tasmania!

Watch the full video → https://brnw.ch/21x4pkx

🎥: Noah Davidson

23/08/2026

KOM 🔵⚪

Team Jayco AlUla's Koen Bouwman claims the first climber's jersey of the 2026 La Vuelta on Stage 2 ⛰️

🚲: Propel Advanced SL
🕶️: Aurea
⛑️: Rev Pro

📸: Sprint Cycling

GreenEdge Cycling

21/08/2026

"I would explain this bike as a bike that's a part of you. Like, you feel it. You're one unit when you're riding this bike."

ICYMI, Giant and CADEX Cycling triathletes Gustav Iden and Kristian Blummenfelt took the time during a recent training block to talk about their relentless pursuit of speed.

Training. Recovery. Nutrition. Equipment. Every detail earns its place. Including the all-new Propel and Max 50 WheelSystem, which was developed as part of a Total Speed System that transcends isolated metrics to achieve the ultimate synergy of total resistance, system efficiency, and system control.

Watch "For The Love Of Speed", live now → https://brnw.ch/21x4xdb

🎥: Santara Studios

20/08/2026

Looking back on the first team camp of the 2026 Grassroots Program 👀

Watch the recap and hear directly from the athletes about their experiences during the initial two-week camp. Based on each rider’s performance and potential—assessed by the team’s coaches and trainers—some will advance to the next phase: a training camp with Equipo Kern Pharma's UCI ProTeam development squad, Equipo Finisher.

Stay tuned for the announcement of who will move on to that next phase!

🎥: Orbital Studio

19/08/2026

The all-new Charge Pro's engineered carbon plate delivers the direct, responsive feel a race shoe demands—without sacrificing walkability when the terrain gets technical or race day gets real. Wet-layup construction and size-specific tuning mean consistent performance across every size, so you accelerate out of corners, climb steep grades, and hammer out long efforts with total confidence.

Learn more → https://brnw.ch/21x51W1

18/08/2026

Top 10 finishes at Leadville Race Series Trail 100 for Cole Paton and Brendan Johnston 💪

Competing on a course that was modified due to recent wildfires. With the iconic late-race Powerline climb cut from the route, race dynamics shifted, upping the pace and keeping larger groups together longer than usual.

Paton, the US mountain-bike marathon champion, finished sixth (fifth among LTGP competitors) with a time of 5:25:25. Johnston finished seventh (sixth among LTGP competitors), with a time of 5:25:58.

Midway through the Life Time Grand Prix series, both riders are ranked in the top 10 overall.

Read the full LTGP midseason recap → https://brnw.ch/21x51Kt

16/08/2026

Big day on the tools 🛠️

The rerouted Leadville Race Series Trail 100 course—adjusted to avoid fire-damaged areas—produced some of the tightest racing in event history. Giant endurance athletes Cole Paton and Brendan Johnston put in strong rides, finishing 6th and 7th overall (5th and 6th among Life Time Grand Prix competitors), aboard their CADEX Cycling-equipped Anthem Advanced SLs 💪

📸: Garrett Payer

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