04/09/2013
Tip To L.E.A.P
Have the ‘corporate courage’ to disrupt yourself …
The entire history of business and technology is about getting disrupted sooner or later. Competition always comes from the bottom, seldom from the top. You may be doing great in your space, but then someone comes up with some products, solutions or service, which is unimaginable to compete. In such cases you just have to deal with the situation.
Sometimes you also need to have ‘corporate courage’ to disrupt yourself, you need to cannibalize when things are changing, you have to accept that ‘yes’ the business is changing, be it lower pricing, better products, more unique business models, but you have to adapt to it.
One is the awareness to accept it and the other is the courage to adapt to it. Most of the companies falter on the latter one. It is important to acknowledge that this disruption happened for rational reasons; it is not that the people working were incompetent or unknowing, or they acted irrationally and that is what led to the downfall.
It’s important to acknowledge that it was not a sin of mission but it was a sin of the omission…they were acting and working perfectly rational and still it did not work out. It is important to realize that it did not work out because structurally something has changed. That change is the new constant.
Archana Tiwari-Nayudu
