27/04/2026
PRESS NOTE
We, The Pahalgam Hotel & Guest House Owners Association, wish to draw attention to a matter of serious concern regarding recent activities in our tourism sector.
We acknowledge that the Travel Tour Ganatw From Srinagar particularly Travel Agents Association of Kashmir -TAAK has long been regarded as a responsible and influential organization, contributing significantly to the growth and promotion of tourism in Kashmir over the years. However, in recent times, we have observed with concern a shift in approach that is adversely affecting the tourism ecosystem of Pahalgam region.
It has come to our notice that instead of engaging with genuine and registered stakeholders, TAAK Kashmir are promoting unregistered hotels and unauthorized commercial units in the Lidder Valley region. Such actions not only undermine the integrity of the tourism industry but also create unrest among registered hotel and guest house owners, who operate within the legal framework and bear substantial financial burdens, including taxes, licensing fees, and compliance costs.
At a time when registered tourism units are already facing numerous challenges from years , it is deeply disappointing that a responsible body would, directly or indirectly, encourage the growth of unregulated establishments. This practice puts legitimate businesses at a disadvantage and weakens the foundation of a fair and accountable tourism industry.
We strongly urge Travel Agents Association of Kashmir to reconsider such actions and ensure that their efforts align with the principles of fairness, legality, and sustainable tourism development. Promoting only registered and compliant units is essential to maintaining trust, transparency, and long-term growth in the sector.
The Pahalgam Hotel and Guest House Owners Association firmly condemns any promotion of unregistered entities and expects that corrective measures will be taken in the interest of the entire tourism fraternity.
We remain hopeful that in the future, all stakeholders will work collectively and responsibly to strengthen the tourism industry of Pahalgam.
Issued by:
Pahalgam Hotel & Guest House Owners Association
