The Brand Digest

The Brand Digest An independent Luxury & Brand Consultancy and Design Studio.

Inspired by the world of Art, Luxury and Brands, here to simplify Luxury for you and help you build the Brands of your dreams!

This weekend with ✨Art has always played a huge role in everything we do and how we curate experiences for our brands. ...
09/02/2026

This weekend with ✨

Art has always played a huge role in everything we do and how we curate experiences for our brands. Its intuitiveness ends up teaching us so much more than we can imagine.

Art asks us to slow down, reflect and channelize our inner worlds to help us bring more awareness and alignment with ourselves. That’s exactly what we did at The Reflectory Studio this weekend. Minutes turned into hours which turned into an entire day before we even knew it! Each piece brought out feelings, memories and taught me a lesson.

And that’s why we need more experiences like the ones ’s building. Not to therapize you but to allow you to be your messiest, imperfect, deepest self — without judgement, without instructions.

Thanks for the invitation 🙌🏻

[Brand Launch, Brand Experience, Brand Building, Experience Building, Art Led Brands, Art Experiences, Mumbai, Creative Businesses, Art Businesses]

We shot this whimsical Launch Campaign for back in 2022 🥹 knew exactly what she wanted. Her vision was clear— her labe...
17/07/2025


We shot this whimsical Launch Campaign for back in 2022 🥹

knew exactly what she wanted. Her vision was clear— her label is not bridal wear, it’s handcrafted for the Bridesmaids. The solid Girl Gang a bride depends on for everything from makeup fixes to a getaway car! These bridesmaids bring their own style, aesthetic and of course, DRAMA! But whatever they do, they look beautiful while doing it ❤️‍🔥

💜 That’s where Label Khushboo Chugh comes in. With her whimsical and dreamy designs— different styles for different personalities. She’s fun but she’s soft. She’s a rock but she’s feminine. She’s a gangsta but she’s mysterious.

Video coming next! Full project on website. Link in bio 🔗

Strategy Insights #2 by came as a wave in the market with its innovative shape-wear line back in 2019. And it was an i...
10/07/2025

Strategy Insights #2 by

came as a wave in the market with its innovative shape-wear line back in 2019. And it was an instant hit because it was so on-brand for — the shape-wear connoisseur herself!

But since then, Skims are seen a lot of ups and downs and twists and turns in its journey. It’s also announced some huge collaborations with brands like and now .

But what is the brand really up to? Do these collaborations align with the brand’s DNA? What is Skims’ strategic objectives as a brand? Read the thread to follow my thoughts and share yours in the comments below! 👇🏻

Between 2019-2023, the biggest luxury brands saw immense growth in revenue owing to Price Increases (40-50% on an averag...
07/07/2025

Between 2019-2023, the biggest luxury brands saw immense growth in revenue owing to Price Increases (40-50% on an average), not Volume. The same strategy did not work in 2024 and projections look murkier in 2025!

Consumers are evolving. Markets are changing. Expectations are higher than ever before. If you’re not adapting, you’re gonna be left behind.

it’s time to change your . Wanna know what’s working for your and what’s not? Drop us a 👋🏻 in the comments and we’ll DM you a link to schedule a FREE Consultation Call with

Strategic Insights by Wrote this piece for LinkedIn last week. But I thought I’ll start sharing these here as well.In a ...
01/07/2025

Strategic Insights by

Wrote this piece for LinkedIn last week. But I thought I’ll start sharing these here as well.

In a new Instagram format, I’ll share my strategic insights on Luxury Industry, Brand Campaigns, Market & Consumer Insights as well as Industry Trends.

Last week we saw a lot happening as the Menswear Fashion Week unveiled around the world. A recognizable theme? Influence of the Indian heritage and culture. Is this a passing trend or is there something bigger at play? Read on as I uncover just that.

Share your thoughts in the comments and follow/connect with us on LinkedIn for continuous updates (link in bio 🔗)!

Let’s face it, we love a good Museum or an Art Festival or a brilliantly curated Exhibition just as much as the Creative...
23/06/2025

Let’s face it, we love a good Museum or an Art Festival or a brilliantly curated Exhibition just as much as the Creative Directors of Luxury brands or Art Curators at Art Basel, Biennale, V&A, Met, MoMA, etc. And despite how smart it is, we doubt AI is ‘learned’ enough to put these together.

But can AI help make the process easier or faster?
Maybe. Maybe not.
Imagine putting together an exhibition of Cartier’s archival pieces for the Indian market. Maybe AI can’t pick and choose what pieces to be displayed but maybe it can help you shortlist all the possible options, research the market, map consumer emotional triggers in the region, etc.

How is Luxury adapting to AI despite its continuous patronage of the Arts and Artists? Where does the luxury cohort stand in this debate? Read the full blog on the website for what we think! 🔗

Comment below your take on Luxury’s use of AI! 👇🏻

NEW BLOG SERIES:Artification Of Luxury: AI EditionBlog 1: Art In The Age of AI: Luxury’s TakeLuxury’s been working along...
05/06/2025

NEW BLOG SERIES:
Artification Of Luxury: AI Edition

Blog 1: Art In The Age of AI: Luxury’s Take
Luxury’s been working alongside technology for decades. It doesn’t get fazed by innovation—it embraces it. AI’s no different.

But does that mean Luxury will (or should) stop investing in Art? Ofcourse not! And there’s more than what meets the eye.

Read the full blog at the link in bio and let us know your thoughts in the comments!

NEW BLOG SERIES ALERT! 🚨 Hey, there! Ish*ta here.If you know me, you know I can talk about Art & Culture, and Brands (of...
24/05/2025

NEW BLOG SERIES ALERT! 🚨

Hey, there! Ish*ta here.
If you know me, you know I can talk about Art & Culture, and Brands (of course!), endlessly. Very often I get asked, “Why do brands still invest millions in Art Campaigns even in the ‘Age Of AI’ today?”

Well, call me a Romantic but I feel Art has a way of stirring humans. And even the smartest, most learned AI cannot replace it. That being said, it’s not like AI and Art can’t work together. Art no only builds the intangible brand, it has a lot to contribute to the tangible brand as well. And AI can be a great aggregator for both Brands & Art.

Brands know this. They have more than enough space for both of them in their strategies.

From building Brand Equity and Loyalty to boosting Sales and elevating Customer-Brand Experiences. In this series Artification Of Luxury: AI Edition, we will talk about how Art & AI marry to bring the best of both worlds together for us!

First blog dropping next week

Well, in a funny turn of events, the moment we started typing this caption, the first thing we wanted to do was TAG Bott...
09/05/2025

Well, in a funny turn of events, the moment we started typing this caption, the first thing we wanted to do was TAG Bottega Veneta! The joke’s on us, right? We take it 🤷‍♀️

But hey, the brand’s a lot more than just it’s lack of social media presence. It’s one of the smartest, cleverest brands out there. Name one other luxury brand that’s based it’s entire Brand Perception on the lack of one? 👀

Wanna know how they do it? Read on!

And while you’re at it, drop your favorite brands or brands moments or campaigns in the comments below 😌

India’s Most Memorable Moment at The MET Gala is about legacy and spectacle, yes—but it’s also about global influence. ...
06/05/2025

India’s Most Memorable Moment at

The MET Gala is about legacy and spectacle, yes—but it’s also about global influence. And here’s India, quietly laying down the very foundation upon which the world’s biggest designers and stars make their entrance. Quite literally.

Did you know India has been designing the Carpet for the since 2023? That’s THREE CONSECUTIVE YEARS and we have not been talking about it enough! Read the full post to know WHY this is so important.

Know any other secrets or interesting trivia about Fashion’s biggest night? Leave your favorite in the comments below!

Jam Sessions sound cool, don’t they? Well—they are!All of us at the TBD HQ love a good session where we sit around on th...
26/04/2025

Jam Sessions sound cool, don’t they? Well—they are!

All of us at the TBD HQ love a good session where we sit around on the floor, snacks in hand, groovy music in the background, inhibitions out the window and maybe a notepad or two for notes—hey, we’re happy to do it for you!

What do these Jam Sessions do?
👩‍🎨help us overcome our creative blocks
😌brainstorm solutions in a low pressure environment
✅no answer is wrong.

Wanna know how we do it? Drop a “Let’s Jam” in the comments and we’ll get in touch with you!

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