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Aam Creative It’s Just the Beginning.
⚡️June 2021.

A glimpse of what we’ve been building with Musly (a project happy co) 🥭From launching a new chapter in Dubai to growing ...
12/10/2026

A glimpse of what we’ve been building with Musly (a project happy co) 🥭
From launching a new chapter in Dubai to growing partnerships across the globe, it’s been 10 months of bringing people, brands, and communities together through some pretty special experiences.
Swipe through for a look at what we’ve been up to and some of the partnerships we’ve brought to life along the way.
More to come. 🌎🚀

PR credit to Olivia Shalhoup Amethyst Collab

A glimpse of what we’ve been building with Musly (a project happy co) 🥭From launching a new chapter in Dubai to growing ...
12/10/2026

A glimpse of what we’ve been building with Musly (a project happy co) 🥭
From launching a new chapter in Dubai to growing partnerships across the globe, it’s been 10 months of bringing people, brands, and communities together through some pretty special experiences.
Swipe through for a look at what we’ve been up to and some of the partnerships we’ve brought to life along the way.
More to come. 🌎🚀

PR credit to Olivia Shalhoup

A glimpse of what we’ve been building with Musly (a project happy co) 🥭From launching a new chapter in Dubai to growing ...
12/10/2026

A glimpse of what we’ve been building with Musly (a project happy co) 🥭

From launching a new chapter in Dubai to growing partnerships across the globe, it’s been 10 months of bringing people, brands, and communities together through some pretty special experiences.

Swipe through for a look at what we’ve been up to and some of the partnerships we’ve brought to life along the way.

More to come. 🌎🚀

PR credit to Olivia Shalhoup

07/10/2026

One of our Aamies, Tasneem, takes on a question we’ve been thinking about: are we still buying products, or are we buying identity?

From the matcha we order to the brands we wear and the experiences we queue up for, what we choose has become part of how we express ourselves. As audiences become harder to reach through traditional advertising, community, culture and real-world experiences are becoming increasingly valuable.

In Tasneem’s words: “What does this make me?”

Watch her take on why the brands making an impact today aren’t just selling products, they’re creating something people want to be part of.

The Los Angeles Knight Riders were looking to introduce a new professional cricket team to one of the world’s biggest cu...
02/10/2026

The Los Angeles Knight Riders were looking to introduce a new professional cricket team to one of the world’s biggest cultural cities. Our job was to make sure people were paying attention.

Working with five creators across multiple platforms, we built a campaign that brought LAKR into new communities and generated 1.7M+ views.

From the creators we chose to the conversations they sparked, the campaign was about more than reach. It was about making a new team feel like part of the LA landscape.

Swipe through for a look at the campaign, the approach behind it, and what we learned along the way. 🏏🌴

The Los Angeles Knight Riders were looking to introduce a new professional cricket team to one of the world’s biggest cu...
02/10/2026

The Los Angeles Knight Riders were looking to introduce a new professional cricket team to one of the world’s biggest cultural cities. Our job was to make sure people were paying attention.

Working with five creators across multiple platforms, we built a campaign that brought LAKR into new communities and generated 1.7M+ views.

From the creators we chose to the conversations they sparked, the campaign was about more than reach. It was about making a new team feel like part of the LA landscape.

Swipe through for a look at the campaign, the approach behind it, and what we learned along the way. 🏏🌴

29/09/2026

From spoken word poetry on the stage to becoming an author >>>

On this episode of The Squeeze, we sat down with Maha Hashwi, a Lebanese-American writer from Dearborn, Michigan, to talk about finding her voice, navigating her identity between two worlds, and turning her experiences into poetry and prose.

Get the juice on the story behind her debut book, The Pomegranate Is a Gr***de, why representation in the literary world matters, and her hope that more people feel empowered to tell their own stories. 📖🤍

23/09/2026

Last week the Aam team made their way over to the at Dubai’s World Trade Center.

The event hosted tourism boards, world class hotels, and other travel related entities from around the world.

We had the opportunity to talk to UAE based tourism and culture initiatives while also speaking to tourism boards from around the world to discuss engagements with influencers and audiences of the South Asian and Middle Eastern diasporas. Next step: world domination 🌎🥭🚀

What if an Indian food brand actually sounded like the people behind it?Atrangi’s voice was designed to be as bold, play...
21/09/2026

What if an Indian food brand actually sounded like the people behind it?

Atrangi’s voice was designed to be as bold, playful and full of character as the food itself. A little cheeky, never too polished, and deliberately far from the predictable language of packaged food.

From “Curry in a Hurry” to “Making Chutney Cool Again”, the copy became another way to make Indian food feel contemporary, accessible and unapologetically fun.

Strategy · Identity · Packaging · Website · Copy · Illustration

15/09/2026

Atrangi 🌶️ Flipping the script on Indian condiments.

A family recipe, reimagined for the modern British kitchen, with a brand as bold, colourful and slightly atrangi as the flavours inside.

Strategy · Identity · Packaging · Website · Copy · Illustration

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