11/08/2026
Before My Forever Tooth Fairy was a business, it was a story. â¨
A story I wanted to place into the hands and hearts of as many children as possible, carrying a message I wanted every child to hear: you are magical, just the way you are.
Today, I have the honour of telling that story during my national interview for the Network Ireland Emerging New Businesswoman of the Year Award, representing Louth. â¤ď¸đ¤
I realised early that if I wanted this story to reach children around the world, writing it was only the beginning. I needed to get creative, transform it into a gift set and magical experience children would love, and build a business capable of bringing it into homes far beyond my own.
So yes, My Forever Tooth Fairy is a business, and I am incredibly ambitious for it. But at its heart, it is also my way of bringing something good into the world, giving my creative spirit somewhere to grow and helping children recognise the magic already within them.
What I have always valued about Network Ireland is that they understood that balance immediately. They see the commercial ambition, but also the creativity, the purpose and the woman behind it. They help you grow the business without losing sight of why you began.
Having traded for just two years, winning the Louth award was a wonderful and completely unexpected honour. To now represent my county nationally, through a network that genuinely understands my why and the vision I am working towards, feels incredibly special.
Today, I get to share how far this story has come, where I believe it can go and why I want its message to reach children all over the world.
Time to tell the story â and do Louth proud. â¨
Sending so much good luck to Caroline, Joan, Cathy, Niamh and Rebecca as they represent Louth today too. It is an honour to stand alongside such an incredible group of women. â¤ď¸đ¤
Emma xđŤ
Image Credit: Solstice Media, Network Ireland Louth