04/09/2021
Mori Girl kei, is a Japanese fashion style created in 2007. Mori means "forest" in Japanese, and "kei" means style or fashion. Just because the style often is called "mori girl," doesn't mean that it's a girl-only fashion. Many boys and even gender neutral people feel at home in this style. The concept of mori is to represent "a girl who looks like she is living in the forest," and the goal is to look natural and earthy, which is typically achieved by layering at least two or three items to get a soft and slightly billowy silhouette. Hagu from the 2006 movie Honey & Clover is said to be an influence to the style, and the real-life archetype of Mori kei is the actress Yu Aoi, who had the role of Hagu. Mori fashion has developed not only as a style but as a lifestyle as well! Although Mori kei is natural, it does not mean it is simple––it does have a little bit of complexity to it.
