06/05/2026
A product becomes easier to remember when the packaging already tells a story at first glance.
For this oyster sauce packaging concept, we wanted the brand to feel more than just functional on the shelf. Through hand-drawn illustration, the packaging carries more identity, more soul, and a stronger emotional link to the audience. Instead of looking generic, it feels crafted, rooted, and more alive, turning the product into something people can recognize and connect with more easily.
How well do you think this kind of illustration works for packaging?