13/08/2026
We are proud to announce that SCOP3 Group has been recognised with the PR Program of the Year 2026 by MIX MarComm for our “Visit Saudi in Indonesia” campaign. The program was recognised under the Marketing PR Program category through Judges Assessment, highlighting our strategic approach to destination marketing, public relations, media engagement, and audience activation.
Designed to reposition Saudi Arabia from a primarily religious destination into a more comprehensive leisure and lifestyle destination, the campaign combined media familiarisation trips and the Visit Saudi Travel Fair to build awareness, consideration, and travel interest among Indonesian audiences. This recognition reflects SCOP3 Group’s commitment to delivering strategic PR campaigns that create measurable impact, strengthen destination positioning, and connect brands with the right audiences.