Sofia Nassa

Sofia Nassa ✦ freelance graphic designer
✦open for commissions
✦ instagram:

Things that made me better at design (that weren’t design) 👀I think when you’re a junior designer, it’s really easy to f...
06/09/2026

Things that made me better at design (that weren’t design) 👀

I think when you’re a junior designer, it’s really easy to feel like you should constantly be learning more design skills, looking at more inspiration or getting better at another Adobe programme.

But honestly, some of the things that have helped me the most have had absolutely nothing to do with sitting at my desk designing.

Going shopping, collecting things, having hobbies, people watching, getting things wrong, having awkward conversations and even just letting myself be bored have all influenced the way I think about design.

A lot of these are things I didn’t realise would make me a better designer until I started doing them.

So here are 9 things that have helped me become a better designer, without actually being design. ✨

First look at one of the three logo directions for Lighting Up Lives CIC 🎆⭐️💡After sharing some of my initial concepts f...
04/09/2026

First look at one of the three logo directions for Lighting Up Lives CIC 🎆⭐️💡

After sharing some of my initial concepts for this branding project, the client narrowed things down to three different logo directions. So I’m going to be sharing each one in a little more detail, starting with this one!

Once the logo direction was established, I explored how different colour palettes could completely change the personality of the identity. For this concept, I explored two very different colour routes, creating five logo variations for each.

💜 Colour palette 01
This palette combines deep midnight blues with vibrant magenta, cyan and purple, balanced with a soft cream.

I wanted this combination to feel energetic, modern and a little unexpected, while still connecting back to the idea of light. The contrast between the darker blues and brighter colours creates a kind of visual vibration, inspired by the way light refracts through a glass prism.

🧡 Colour palette 02
For the second route, I went in a much warmer direction, combining amber and soft coral with ocean blue, bright yellow, deep teal and a neutral grey.

This palette was inspired by human connection and shared light. The warmer tones represent warmth, creativity and personal connection, while the blues and teal bring in feelings of trust, unity and collaboration.

I really enjoyed seeing how much the colour palette could change the overall feeling of the same logo. One feels energetic and vibrant, while the other feels warmer and more people-focused.

This is just one of the three directions explored for the project, with two more to come!

If you're looking for fresh branding, logo design, or social media assets, I'd love to chat! 💻

📧 [email protected]
💻 Link in bio
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Fiercelings is here! 💜🧚🏻‍♀️⛓️‍💥⚡️This was a particularly meaningful project for me, as it was one of the first doll bran...
31/08/2026

Fiercelings is here! 💜🧚🏻‍♀️⛓️‍💥⚡️

This was a particularly meaningful project for me, as it was one of the first doll brands I had the opportunity to work on at Goliath - and as someone who has always loved collecting dolls, keychains and character-led collectables, it was definitely a project I was very excited to be part of!

It was also extra special getting to work on a project created by one of my favourite designers, .art. She’s also the brilliant mind behind Clickeez, and I’ve always really admired her creativity and the ideas she comes up with. So getting to work on one of her products and seeing the whole thing come together was a pretty cool experience!

My role focused on developing the in-pack layout, working out how all the accessories and product components could be positioned in a way that felt engaging, while still being practical for manufacturing and assembly.

This project taught me a lot about packaging design and completely changed the way I think about what happens inside the box. I learnt that the inside of a pack is just as important as the outside - from the positioning of the product and accessories to how everything comes together to create the unboxing experience.

Another highlight was getting to present Fiercelings at London Toy Fair, where I had the opportunity to showcase the range to buyers and retailers and hear their feedback. Being able to take those conversations back into the design process and help implement changes was such a valuable experience!

Definitely a project I’m very proud to have been part of, and even more exciting to see Fiercelings out in the world!

Things I was told as a junior designer that I definitely thought I knew better than… 🫠Looking back, there’s so much advi...
29/08/2026

Things I was told as a junior designer that I definitely thought I knew better than… 🫠

Looking back, there’s so much advice I was given early in my career that I nodded along to, but didn’t *really* understand until I experienced it myself.

From saving old concepts and taking notes to asking “why?” and learning the boring technical stuff - a lot of the things that felt unnecessary at the time have ended up being some of the most useful lessons.

So here are 9 pieces of advice I wish I’d actually listened to sooner 👀

Puddles Baby Surprise is here! 🐾🫧🦦💜A new Puddles pack, but with a few more challenges behind the scenes than you might e...
27/08/2026

Puddles Baby Surprise is here! 🐾🫧🦦💜

A new Puddles pack, but with a few more challenges behind the scenes than you might expect!

This was the first platform pack I’d worked on, and it was definitely a learning curve. The product changed quite a bit in size, which meant reworking the in-pack layout and making quite a few amendments to the dieline to get everything working properly.

It was one of those projects where I learnt so much along the way, especially when it came to understanding dielines, packaging construction and how even small changes to the product can have a big impact on the pack.

Definitely a challenging one, but such a valuable project to have worked on - and very exciting to see Baby Surprise Puddles out in the world!

A little development from my recent leaflet project for UnGraduates, following on from the initial concepts I shared a c...
23/08/2026

A little development from my recent leaflet project for UnGraduates, following on from the initial concepts I shared a couple of weeks ago! ⛓️‍💥🎓⭐️

After exploring a few different creative directions, we moved forward with the strongest concept and started refining how the identity could work across the different leaflet designs.

This stage was all about taking the initial ideas and really working through the details - refining layouts, typography, imagery and graphic elements to make sure everything felt cohesive, engaging and easy to navigate, while still keeping the personality of the UnGraduates brand.

I always think this is one of the most interesting parts of the design process. The initial concept might set the direction, but it's the development stage where all the little decisions start making the design feel *right*.

More from this project coming soon!

If you're looking for branding, print design, or marketing materials that feel cohesive and considered, I'd love to chat!

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📧 [email protected]
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MARBELLA MORNINGS: colour palette inspo 🌞🇪🇸🌺🍋💃A little collection of colour palettes inspired by photos I took on holida...
22/08/2026

MARBELLA MORNINGS: colour palette inspo 🌞🇪🇸🌺🍋💃

A little collection of colour palettes inspired by photos I took on holiday in Marbella!

From sun-soaked yellows and warm neutrals to bougainvillaea pinks, Mediterranean blues and tiny pops of colour - I wanted to turn some of my favourite holiday moments into palettes I’d actually want to use in a design.

Basically… an excuse to romanticise my holiday through colour

A little print inspired by a little happy accident 🌙💜🪩I came across the “happy” version of Olivia Rodrigo’s song, 'Purpl...
19/08/2026

A little print inspired by a little happy accident 🌙💜🪩

I came across the “happy” version of Olivia Rodrigo’s song, 'Purple', on TikTok and instantly loved the softer, dreamier feeling behind it.

I wanted to turn that feeling into a print, using the lyrics as the starting point and exploring the idea of two people sharing the little everyday moments in life. The concept came from the idea that some of the most ordinary things come in pairs - a toothbrush, a coat, a pair of shoes - little reminders of togetherness and connection.

For the illustration, I drew a pair of shoes inspired by my own and my partner’s, adding a personal touch to make the design feel like a tiny snapshot of our everyday lives.

Brand packages are here 💻🐆⭐️Whether you’re starting from scratch or your brand is ready for a little glow-up, I’ve creat...
15/08/2026

Brand packages are here 💻🐆⭐️

Whether you’re starting from scratch or your brand is ready for a little glow-up, I’ve created packages to help bring your ideas to life and give your business a visual identity you’re proud to show off!

💌 The Soft Launch - £250
Perfect for new businesses ready to establish a polished visual identity. Includes logo concepts, a final logo design, colour palette, font pairings, a brand board and everything you need to confidently launch your brand.

🫧 The Glow Up - £350 (client favourite)
For brands wanting a cohesive look that feels considered and memorable. Alongside your branding essentials, this includes a secondary logo variation, mini brand guidelines and social media assets to help your brand shine online.

🪩 The Main Character - £450
The full brand experience for businesses wanting all the finishing touches. Including a creative moodboard, comprehensive brand guidelines, business card design, social media extras and more to create a complete brand identity.

🍒 Pick ‘n’ Mix - from £150
Need a few extra bits without committing to a full package? Choose the design services that work best for you - from business cards and flyers to social media templates, packaging labels and more.

☁️ Need something extra?
Additional design services can be added onto any branding package for £40 per item - perfect for those final finishing touches!

📌 **T&Cs:**
• Pick ‘n’ Mix: 2 items for £150 or 3 items for £200
• Additional items alongside a branding package are £40 each
• Pick ‘n’ Mix is priced as a bundle - standalone items may vary depending on the project
• Timelines vary depending on project scope and feedback turnaround

Every business deserves a brand that feels like *them* - whether you’re launching something new or refreshing what you already have 💋

Ready to bring your vision to life? I’d love to chat!

💌 [email protected]
📲

POV: you finally learn how to translate design feedback 💅If you're a junior designer, you've probably heard at least a f...
13/08/2026

POV: you finally learn how to translate design feedback 💅

If you're a junior designer, you've probably heard at least a few of these before...

"Can you make it pop?"
"Can we make the logo bigger?"
"It doesn't feel right."
"Can you make it more premium?"

And sometimes... what the client says isn't necessarily what they actually mean.

One of the biggest things I've learnt as a designer is that feedback isn't always something you should take literally. Instead of immediately making the requested change, try to understand what problem they're actually trying to solve.

Ask questions. Get specific. And remember: you're the designer for a reason.

f you're looking for fresh branding, logo design, or social media assets, I'd love to chat! 💻

📧 [email protected]
💻 Link in bio
📲

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