12/06/2026
✨When a top journalist travels all the way from Loughborough at short notice to experience a community festival, it’s never taken for granted 🚙
Donna didn’t simply report on the Shaftesbury Food Festival. She immersed herself in it, capturing the atmosphere, character and joy that make the day so special 🧡
As Donna observed:
“The atmosphere of the Gold Hill Cheese Race on Gold Hill is pure, joyful chaos in the best possible way. The steep cobbles become a stage for laughter, cheers and nervous anticipation …”
Reading her feature felt like being transported straight back to the heart of the festival, as she captured the magic of our setting:
“At the top of Gold Hill, the scene opens out into something quietly timeless. The steep cobbled street, framed by its iconic cottages, leads the eye towards the edge of town …”
It’s a reminder of just how fortunate we are to call this remarkable place home.
🍽️ 🧀 Beyond the food, demonstrations and festivities, Donna recognised something even more important: the connections that happen when people come together.
🎤 “One of the most memorable moments came during the MasterChef live sessions, when the distance between the audience and the chef seemed to disappear completely …”
Those moments of genuine interaction are at the very heart of what we hope to create.
🙏 Thank you, Donna Richardson of Luxe Serendipity Magazine, for your enthusiasm, curiosity and generous storytelling. Your article captured not just what happened, but how it felt to be part of the day.
We were especially delighted that you shared the adventure with your family, whose passion for food and the MasterChef experience made the weekend even more memorable 👨🏻🍳💞
🔗 Read Donna’s captivating full feature here: https://luxeserendipitymagazine.com/2026/05/09/on-hovis-hill-for-the-shaftesbury-food-festival/
We look forward to welcoming Donna and her family back to Shaftesbury next year for another helping of food, fun and a little Gold Hill magic ✨🧀 💖
📸 Photography by