14/10/2026
“If someone has the worst day of their life, we’re there to pick them up and save them.”
That puts the purpose of collaboration into perspective, doesn’t it?
Magpas Air Ambulance, East Anglian Air Ambulance and Essex & Herts Air Ambulance (EHAAT) had just won Excellence in Collaboration at the BQF UK Excellence Awards when they joined me for this conversation at Wembley Stadium.
Three regional charities, up against some big national corporate names, recognised for what they achieved together. Their surprise and pride were brilliant to see. But something they said really stayed with me. Their teams had worked through the things that felt uncomfortable, started talking and shared what they knew. They understood that they were all trying to achieve the same thing.
There’s a lesson in that for every organisation. We talk about collaboration, but it takes people willing to reach out, listen and learn from each other to make it happen.
Huge congratulations to all three teams. What a moment, and what a reason to work together.
Magpas Air Ambulance - https://magpas.org.uk/
East Anglian Air Ambulance - https://www.eaaa.org.uk/
Essex amp; Herts Air Ambulance (EHAAT) - https://ehaat.org/
Catch up with all the nights winners by revisiting the live broadcast - https://www.youtube.com/live/ZF0YdKkEFbA?si=Kn34wg2VdVgPDefC