The Perfumer's Story by Azzi

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The Perfumer's Story by Azzi From acclaimed perfume designer Azzi Glasser. Breathtaking fragrances based on character and style, leading the way in luxury perfumery.

Multi-award winning perfume designer Azzi Glasser has launched her long awaited collection of men’s, women’s and unisex fragrances. Under the moniker, ‘The Perfumer’s Story by Azzi’, this is the first time Azzi, who is known for her revolutionary fragrances and iconic client portfolio, has made all of these perfumes available to buy. Azzi’s exclusive bespoke portfolio includes perfumes for Hollywood movie stars such as Helena Bonham Carter, Jude Law, Kylie Minogue, Tom Hardy, Noomi Rapace, Orlando Bloom and Johnny Depp to name a few as well as working closely with Andre Balazs, on bespoke scents for his exquisite portfolio of Hotels, such as the Chiltern Firehouse in London & The Mercer Hotel in NYC. Azzi has collaborated with the worlds most famous galleries and artists on a global level creating bespoke fragrances for art exhibitions, including ‘Build and Destroy’ at the Saatchi Gallery, ‘Daydreaming With James Lavelle…’ at London’s Haunch of Venison Gallery and also in Hong Kong, Philippe Parreno for the Palais de Tokyo, Kylie Minogue for the V+A Museum, ‘Ditch’ for Music director Jonas Akerlund for the Grammy’s, The scent of ‘Home’ for the opening of the London Design Festival in Trafalgar Square and ‘Meltdown’ festival at the Southbank Centre, 'The smell of Britain' and the 'smell of Space' in collaboration with the film 'Gravity' for David Cameron's campaign 'The Great Festival of Creativity in Istanbul. Originator and co-founder of the award winning Agent Provocateur Parfums, Azzi has also collaborated and created fragrances for the worlds top Fashion Designers including Alexander McQueen, Nicole Farhi Parfums, Jasper Conran, Lucy in Disguise with Lily Allen, Bella Freud Parfums, Jack Wills, Monsoon, Acces­sorize, Space NK, Topman’s signature fragrances and grooming range, Reiss Parfums, JLS Blockbusting ‘Kiss’ and ‘Love’ fragrances, Illamasqua’s award winning ‘Freak’ and ‘Freak Scarab’, Liberty of London’s Home collection, Miss Selfridges ‘Beau’, ‘Etoile’ and 'Mai' fragrances, Radley, and British classic brand Laura Ashley.

SMELL LIKE TROUBLE THIS HALLOWEEN. 🪄When I created Helena Bonham Carter’s scent for Bellatrix Lestrange, I began with th...
23/10/2026

SMELL LIKE TROUBLE THIS HALLOWEEN. 🪄

When I created Helena Bonham Carter’s scent for Bellatrix Lestrange, I began with the imagined scent of poisonous flowers. Haunting, delicate and dangerously beautiful.
Click & Watch the film below 🖤

HE DITCHED THE EVIDENCE.THE SCENT GAVE HIM AWAY.PARFUM DITCH. The aroma of a Mulholland Drive ditch after rain: wet eart...
22/10/2026

HE DITCHED THE EVIDENCE.
THE SCENT GAVE HIM AWAY.

PARFUM DITCH. The aroma of a Mulholland Drive ditch after rain: wet earth, concrete and green vegetation.

Patchouli, vetiver and oud meet dark woods, wet resins, frankincense and myrrh.

Created by Azzi Glasser with Jonas Åkerlund.
ARTISTIC. MYSTERIOUS. DARING.


Photographs by

Shop here:
https://theperfumersstory.com/product-category/fragrances/30ml/

GETTING READY TO DISTURB THE PEACE?STIRRED. NOT SHAKEN.DITCH. The only fragrance to wear this Halloween.Character & Styl...
20/10/2026

GETTING READY TO DISTURB THE PEACE?

STIRRED. NOT SHAKEN.
DITCH. The only fragrance to wear this Halloween.

Character & Style:
ARTISTIC. MYSTERIOUS. DARING.

Key notes: Green grass, incense, myrrh, patchouli, vetivert and oud.

A fragrance by Azzi Glasser × Jonas Åkerlund.
Watch it macerate here!

A legendary pheromonal musk used in the faintest trace amounts - too subtle to smell; impossible not to feel. Where is i...
05/03/2026

A legendary pheromonal musk used in the faintest trace amounts - too subtle to smell; impossible not to feel.

Where is it hiding? Inside every perfume from our signature collection.

https://theperfumersstory.com

10 years ago, Azzi reawakened the purpose of fragrance — as a liquid form of who you are, your aura, your destiny.  We i...
03/03/2026

10 years ago, Azzi reawakened the purpose of fragrance — as a liquid form of who you are, your aura, your destiny.

We invite you to discover one of the secret keys to life — a perfume that liberates, enhances & personifies you.

https://theperfumersstory.com

A wonderful artsy soiree hosted by the super talented .art who has also just opened his exhibition in Paris showing at t...
06/04/2025

A wonderful artsy soiree hosted by the super talented .art who has also just opened his exhibition in Paris showing at the Paris Carrousel du louvre ❤️
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