Scruffy Dog Creative Group

Scruffy Dog Creative Group A global entertainment design & realisation company delivering story led experiences
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Scruffy Dog Creative Group is a global entertainment design & realisation company. We are expert storytellers, blue-sky thinkers, cutting-edge designers, and ingenious makers backed by world-class project managers. This award-winning, multi-disciplinary team are the industry leaders in experience design, creative build, and creative project management for Theme Parks & Resorts, Waterparks, Attract

ions, Museums, Live & Experiential Events, and TV & Film. Our extensive experience, obtained at prestigious heights across the sector — including Disney, Universal, Qiddiya, NEOM, Miral, Merlin Entertainments and Warner Bros. — leaves us with the know-how to deliver results of unparalleled quality to our clients. Our international presence ensures that we continue to attract the highest calibre of projects from around the globe, as well as industry-leading talent to our teams. We boast a full suite of facilities across seven locations in four countries. Our ideation studio in London, UK serves up story-driven experience design and works closely with our masterplanning and development design studios in Barcelona, Spain — some of the largest of their kind in the industry. Our offices in UAE and KSA head our high-end, local delivery Creative PM division. This is all complimented by our state-of-the-art production facility in the UK. We at Scruffy Dog Creative Group, unlike any other creative agency in our industry, can translate creative vision into fully realised delivery, all under one roof — a true turnkey solution.

Who’s hiding in the shadows? Can you survive this explosive adventure?! Strap in, hold tight and descend into the Weird ...
02/10/2024

Who’s hiding in the shadows? Can you survive this explosive adventure?!

Strap in, hold tight and descend into the Weird Weird West! Climb aboard Goblin’s Gold Rush, if you dare… Prepare to battle angry goblins. Prepare for the chaos of the cave mines. Prepare to be propelled backwards on this reverse launch coaster!

These crazy creatures are lurking around every corner - wielding explosives, waiting just for you. Make your escape in your trusty drill car - your only friend in the deep, dark caves. Unravel the mystery of the missing miners, grab the gold, beat the goblins. There’s no time to waste!

28/09/2024

What an amazing week at IAAPA in Amsterdam.

Thank you for all the friends, current clients, and future clients we had the opportunity to connect with.

Stay tuned for some very exciting announcements soon for our group and get ready to start your story …

25/09/2024

Scruffy Dog Creative Group is here at IAAPA in Amsterdam!

Our Project Director, Malik Al Asadi, and Marketing & Content Manager, Tim Beavis, are here to collaborate and discover cutting-edge solutions for theme parks, resorts, live events, and beyond.

We relish the opportunity to meet with like-minded creatives and clients — looking forward to another exciting day today!

19/09/2024

Meet Lea Halabi, our talented Design Manager, as she shares her journey to becoming a key member of Scruffy Dog Creative Group. With a background in event design and brand experience within the luxury housing and fashion industries, Lea brings a wealth of creativity and expertise to our projects. Plus, discover how her hobby of upcycling fuels her innovative approach. Find out more in her interview here...

10/09/2024

Scruffy Dog Creative Group is excited to attend IAAPA Expo Europe 2024 in Amsterdam on Sept 24-25!

Project Director, Malik Al Asadi and Marketing and Content Manager, Tim Beavis will be available to meet and discuss innovative solutions for theme parks, resorts, live events and much more!

Email us at [email protected] to arrange a meeting.

Are you ready to - Start Your Story...

05/09/2024

Meet Clara Corach Boffa, our dedicated Administrative Assistant, as she shares her journey to becoming a key member of Scruffy Dog Creative Group. Clara enjoys collaborating with the diverse creative talents on our team and plays a vital role in keeping everything running smoothly. Discover more about her experience in her interview here...

28/08/2024

Step into the world of Kepler-186f with our latest concept visual breakdown, narrated by Lead Creative Writer, Ben Plumb!

‘Hunt on the Kepler Frontier’ is a cutting-edge, track-based shooting dark ride where guests become Exoplanet Rangers on the alien world of Kepler-186f. This sci-fi adventure blends the tangible thrill of built sets with the limitless possibilities of media-driven design. By combining immersive landscapes and real-time interactive elements, we create an experience where story and technology unite to transport you to new worlds.

Journey across the untamed world of the Kepler-186f exoplanet where evolution has taken a wild turn... Join the terra-fo...
23/08/2024

Journey across the untamed world of the Kepler-186f exoplanet where evolution has taken a wild turn... Join the terra-forming crew sent to tame this alien wilderness. Blast your way through vivid alien landscapes and uncover the secrets of this twisted new world in our media-driven shooting dark ride concept. Will you survive the mission?

16/08/2024

Today, we’re strapping in and celebrating the thrill of roller coasters as we mark this exciting national day in the UK! Whether you’re a fan of wooden coasters or the high-speed drops of steel giants, there’s something for everyone to enjoy. From the history of these exhilarating rides to the latest technological innovations, today is all about honouring the fun that roller coasters bring.

08/08/2024

Scruffy Dog Creative Group's Commitment to Environmental Sustainability

At Scruffy Dog Creative Group, we understand the critical importance of environmental sustainability in today’s world. Like many of our clients, we believe that being a responsible member of the global community involves minimising our environmental impact through proactive measures in energy conservation, waste management, recycling, and responsible sourcing.

To uphold our commitment, we meticulously track quantifiable data and set ambitious goals every year. Here’s a glimpse into our ongoing initiatives:

In our efforts towards climate protection, we are dedicated to maintaining our current levels of Scope 2 and Scope 3 greenhouse gas emissions while continuously exploring innovative ways to reduce electricity consumption. A key part of this initiative is our increasing reliance on tele- and video-conferencing technologies to decrease our carbon footprint associated with travel. And, we’ve transitioned our fleet of company vehicles to electric or hybrid models, further reducing our carbon emissions.

Energy conservation is another cornerstone of our sustainability strategy. We are committed to keeping our electricity consumption in check while actively seeking new methods to reduce it further. Additionally, we’re always making sure that our leased office spaces meet advanced energy and environmental standards, such as achieving an EPC level C or higher.

When it comes to waste management and recycling, Scruffy Dog Creative Group is taking innovative steps to reduce our environmental impact. We've started working with jesmonite for casting and coating, which offers an eco-friendly alternative to traditional materials. We're also actively recycling polystyrene, a significant step in reducing landfill waste, and we’re engaged in industrial solid waste sorting and recycling to ensure that materials are processed correctly and efficiently. Our commitment extends to recycling paint thinners, further minimising hazardous waste and promoting a cleaner environment.

With these efforts, Scruffy Dog Creative Group is not only reducing our environmental impact but also inspiring our clients and partners to join us in building a more sustainable future.

Together, we can make a significant difference for the planet.

31/07/2024

We at SDCG are excited to introduce our latest division:

Cuddle Creative Works, a full-service, end-to-end creative design and production company focused on brand activations and events.

Due to the success of our projects in this area over the past few years for major brands including Google, LEGO and the NFL, we are launching a dedicated division within the group. This new team is dedicated to innovating, designing, crafting and producing for brand activations, product launches, pop-up shops, PR stunts, live events, and commercial interiors.

The dynamic team of creatives, designers, project managers, and makers at Cuddle Creative Works are experts in bringing brands or events to life, all backed by the group, its leading facilities, and its global network.

Follow us at Cuddle Creative Works

Embrace your audience with Cuddle Creative Works.

We have got you!

www.cuddlecreativeworks.com

24/07/2024

Starting his career in indie game development alongside his friends, Joan Redondo, one of our lead concept artists, shares his journey with Scruffy Dog Creative Group. He dives into the thrill of crafting immersive worlds and the joy of breathing life into them. Discover how Joan's passion and creativity shape the extraordinary environments we create!

18/07/2024

Brave the treacherous seas of Norse mythology in our latest SDCG concept art breakdown. Join our Creative Writer, Ben Plumb, as he unpacks the visual direction and storytelling behind our newest ride concept, 'The Tempest of Rán.

Brace yourselves, for the Tempest of Rán!Our latest water ride concept immerses you in the epic saga of Rán, the Norse G...
11/07/2024

Brace yourselves, for the Tempest of Rán!

Our latest water ride concept immerses you in the epic saga of Rán, the Norse Goddess of ocean storms. As crew members of a doomed Viking longship, you must navigate the treacherous waters of the North Sea, battling the ferocious waves conjured by Rán and her 9 daughters.

Will you escape the clutches of her net, or will your soul be claimed by the depths?

Hold tight, for the tempest is upon us...

05/07/2024

What a tough choice!

Congratulations to the masterminds behind ‘Eruption Park’, a volcano-themed park outside of Perth, Australia. Its innovative use of high-tech, sustainable technologies to power its attractions and thoroughly reasoned business plan impressed us.

Boys, get in touch in 10 years and we’ll have a job for you!

We hope everyone celebrating had an amazing Pride Month, and found heartfelt ways to celebrate the strength, resilience,...
01/07/2024

We hope everyone celebrating had an amazing Pride Month, and found heartfelt ways to celebrate the strength, resilience, and contributions of the LGBTQ+ community. As a company, we continue to support a world where everyone can be themselves!

21/06/2024

We recently caught up with Tatiana Bado, our Lead Graphic Designer at our Barcelona studio! Discover her journey in graphic design and how the entertainment industry provides her with unlimited space to explore her creativity.

Eid Mubarak! As we celebrate Eid al-Adha, let's extend our best wishes to our Muslim friends across the world and honour...
14/06/2024

Eid Mubarak! As we celebrate Eid al-Adha, let's extend our best wishes to our Muslim friends across the world and honour the values of sacrifice and generosity. May the blessings of this special day bring happiness, health, and harmony to you and your loved ones. Happy Eid, everyone!

أضحى مبارك! ونحن نحتفل بعيد الأضحى المبارك، دعونا نتبادل أطيب الأمنيات المليئة بالفرح والسعادة لأصدقائنا المسلمين في جميع أنحاء العالم، ونكرم قيم التضحية والكرم. أتمنى أن تجلب بركات هذا اليوم الخاص الخير والصحة والوئام لكم ولأحبائكم. عيد سعيد ومبارك للجميع

12/06/2024

Produced by our amazing Factory specialist team for an exclusive Mayfair, London client, this fabulous Octopus installation is made of silicon and lights up from the inside!

The client wanted the ability to control the lighting of the piece with the main lighting system of their venue, so our team set to work on this and made it possible!

From design to delivery in a very short lead-time.

Great job guys!

Mission: Play by Mattel has opened at the Galleria Mall in Abu Dhabi! Scruffy Dog Creative Group’s design team worked cl...
05/06/2024

Mission: Play by Mattel has opened at the Galleria Mall in Abu Dhabi! Scruffy Dog Creative Group’s design team worked closely with our client, lp2 Entertainment, to bring this FEC to life!

Discover a forgotten world of magical science in our retro-futuristic ‘Aetherpunk’ theme park concept:After discovering ...
29/05/2024

Discover a forgotten world of magical science in our retro-futuristic ‘Aetherpunk’ theme park concept:
After discovering a mysterious crystalline compound, arcane archaeologists and eccentric scientists established a research campus on the site and developed world-changing applications. They call this new science ‘Magitech’. Expect hovercraft racing rollercoasters, levitation drop towers, and techno-fantasy dark rides with automaton animatronics.

23/05/2024

We caught up with the fantastic Omar Fakhreddine our KSA Project Delivery Manager, as he is setting up one of our newest site facilities just outside Riyadh, Saudi Arabia, to talk about our work in the Kingdom. Find out more about his role and Scruffy Dog Creative Groups fabrication, theming and delivery work on the ground contributing to the 2030 vision...

15/05/2024

Check out the latest concept art breakdown from Scruffy Dog Creative Group, presented by our Lead creative writer, Ben Plumb. In this breakdown he explains the advantages of successfully merging ride mechanics and ride narrative...

09/05/2024

What a week!

It’s been such a pleasure to be at the heart of the future of entertainment in the emerging industry powerhouse that is Saudi Arabia and a great opportunity to check in on some of our major projects in the region!

Thank you to everyone that visited our team at the booth and looking forward to the year to come!

08/05/2024

We’re having a fantastic time in Riyadh for the SEA Expo 2024.

It’s such a pleasure to be a part of this amazing global showcase in this ambitious nation that’s dedicated to pushing the boundaries of our industry.

Come and learn more about all the exciting projects we’re a part of in KSA and beyond.

Address

The Studio, 5 Bow Enterprise Park, Fittleton Gardens
London
E33TZ

Opening Hours

Monday 9am - 6pm
Tuesday 9am - 6pm
Wednesday 9am - 6pm
Thursday 9am - 6pm
Friday 9am - 6pm

Telephone

+442034684220

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Our Story

Scruffy Dog Creative Group was founded in 2008 and is a global entertainment design & realisation company that specialises in turnkey solutions for theme parks & resorts, attractions, FECs, waterparks, dark rides, museums, zoos & aquariums, and live events.

Formed by some of the best industry professionals the world has to offer, the senior team was hand-picked personally by our founder. Collectively they come from various international platforms such as Walt Disney Studios, Universal Studios, The Lego Group, Warner Bros. Studios, and Merlin Entertainments to name but a few.

Our design studios team is created by a selection of talented, skilled, and award-winning specialists, steaming from a broad range of backgrounds. Located at 2 central city studios in London & Barcelona along with a studio in Shanghai.

We are not just a design company!


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