28/07/2026
OFFICIAL ANNOUNCEMENT: A NEW CHAPTER IN THE HISTORY OF NEW FORMAT LIMITED
After Five Years of Preparation, Our Trade Mark Application Has Been Officially Published and Is Now Publicly Available
Dear Members of Our Community, Clients, Partners, Colleagues, Friends and Supporters of Our Work,
It is with great pride that we announce one of the most important milestones in the history of New Format Limited.
After approximately five years of preparation, development, creative work, strategic planning and the consistent building of our brand, the trade mark application representing New Format Limited, including the distinctive gold NF symbol and the New Format Limited name, has been officially published by the United Kingdom Intellectual Property Office.
The trade mark application has been formally accepted for publication and is now publicly available under the following number:
UK00004380652
For us, this is not merely an administrative achievement or another document in the history of the company. It is an official acknowledgement of the name, identity and vision that have been developed with great care over many years.
This moment symbolises the development of our company, the work completed in creating its services and the trust placed in us by the Clients, Partners and supporters who have stood with New Format Limited since the beginning of its journey.
The publication of the application represents our transition from a period of long-term preparation into a new stage of public development, increased brand recognition, a stronger commercial position and the long-term growth of the brand.
We would like to share this event officially with our entire community and with every individual, company and organisation that has contributed to our journey in any way.
Five Years of Building the New Format Vision
New Format Limited was not created as a short-term project.
The company and its identity have been developed over many years through ideas, research, professional experience, the testing of different solutions and practical activity across numerous sectors.
During this time, we have worked to understand how modern companies, creators, Clients and communities communicate, conduct business, promote their activities and build lasting and valuable relationships.
The name New Format reflects our belief that genuine development often begins when traditional solutions are reconsidered, improved and adapted to new realities.
A new format does not simply mean a change in appearance.
It means a new method of working, a new structure, new opportunities and a new way of thinking.
It represents the ability to adapt to changing industries, digital technologies, Client expectations and conditions in international markets.
It also symbolises the courage required to develop original projects rather than simply reproducing existing models without reflection.
Over the past five years, we have worked to transform this idea into a real and professional commercial identity.
This process required patience, consistency and the making of many important decisions concerning the future direction of the company, the range of services offered, the markets in which we wish to operate and the standards that the New Format name should represent.
We analysed how the brand should look, how it should communicate and how it could remain relevant and recognisable across different industries.
We wanted to create an identity that would not be restricted to one product, one platform or one temporary business opportunity.
The result is a brand designed to develop across retail, online sales, marketing, advertising, business management, hospitality, food and beverage services, entertainment, creative industries and professional business services.
The publication of our trade mark application is therefore the result of a long-term process rather than a single event.
The Meaning of Our Identity
The visual identity of New Format Limited combines the initials N and F in one strong, modern and recognisable symbol.
The gold colour represents quality, value, ambition and high professional standards.
Gold has traditionally been associated with achievement, durability, prestige and excellence. These are qualities that we aim to develop across every area of New Format Limited’s activity.
The design has a modern yet structured character. It symbolises movement, development and transformation while maintaining a professional corporate image.
The name New Format Limited identifies the company behind the symbol and connects the visual mark with a formally registered British company.
Together, the logo and the name create an identity representing our way of conducting business: creative yet organised; ambitious yet responsible; modern yet designed with long-term development in mind.
The publication of the application means that this identity has become part of the official public record.
It also provides our Clients, Partners and community with a clear point of reference through which the New Format Limited brand can be correctly recognised.
The public availability of the application is particularly important as the company develops across both digital and traditional markets.
In an online environment where names, graphics and commercial identities can be copied or used by others very quickly, formal trade mark protection is an important element of responsible company development.
It helps preserve the clarity of the brand and distinguish authentic New Format Limited services, products and communications from unauthorised, misleading or improper use of our name and symbol.
Scope of the Published Trade Mark Application
The application was filed in Class 35, covering a broad range of commercial, business, advertising, marketing, retail and management services.
This reflects the broad vision behind the New Format Limited brand and the variety of projects that may be developed under its name in the future.
The application covers online and traditional retail services relating to, among other things, clothing, fashion accessories, cosmetics, beauty products, jewellery, luggage, handbags, toys, food, homeware, furniture, stationery, works of art and digital products.
It also includes services relating to electronic commerce, online ordering, mail-order sales, subscription-based retail, merchandising and the presentation of products through communication media.
These areas are becoming increasingly important in the modern economy.
Today, Clients interact with companies through websites, social media, sales platforms, mobile applications, physical stores and hybrid commercial environments.
New Format Limited intends to operate within this developing landscape by creating services that connect businesses, creators, products and Clients.
The published scope also includes marketing and advertising services, including online advertising, website promotion, business promotion, digital marketing, online commercial directories and the advertising of goods and services offered by online sellers.
Marketing is not simply about displaying an advertisement.
It is a process that involves understanding audiences, creating a consistent message, building trust and effectively communicating the value of a particular product or service.
Our aim is to treat marketing as a complete process involving identity development, content planning, online visibility, communication with audiences, promotion and long-term reputation management.
The application also covers business networking and online information services for enterprises.
These areas reflect our interest in supporting professional relationships and creating valuable connections between individuals, organisations and commercial opportunities.
In modern business, success often depends on the ability to find the right partner, supplier, Client, consultant, platform or market.
New Format Limited intends to contribute to the creation of such an environment by developing opportunities for cooperation and professional growth.
Business Management and Consultancy
A significant part of the published trade mark scope relates to business management, planning, administration, organisation and consultancy.
This includes services connected with business strategy, business analysis, market research, business planning, company organisation, promotion, business continuity, project management and operational support.
These services reflect the practical and strategic direction of the New Format brand.
We understand that many companies begin with a strong idea but require additional structure in order to develop effectively.
A company may need support with planning, promotion, market positioning, operational organisation, administration or the development of a coherent commercial strategy.
New Format Limited intends to provide services that help transform ideas into structured and viable business projects.
This does not mean applying the same solution to every company.
Every organisation has different objectives, resources, problems, limitations and audiences.
Effective consultancy requires careful analysis and an understanding of the individual situation of each Client.
The term New Format reflects precisely this approach.
It means examining whether an existing business model can be modernised, reorganised or presented more effectively.
This may include improving communication, creating a stronger online presence, developing new commercial relationships, analysing Client experience or identifying additional sources of revenue.
The application also includes the management of commercial premises, entertainment venues, hotels, holiday resorts, restaurants, theatres, musicians, actors, artists, models and sportspeople.
Such a broad scope reflects the experience, interests and future direction of the company.
New Format Limited was created to operate at the intersection of commerce, media, hospitality, food and beverage services, entertainment and creative activity.
These sectors often require similar foundations for professional operation: a strong brand, effective management, audience engagement, good commercial planning, reliable administration and the maintenance of high service standards.
Hospitality, Food and Beverage Services and Client Care
Hospitality and food and beverage services form another important part of the New Format Limited vision.
The scope of the application includes business management and support relating to hotels, resort hotels, restaurants, tourist attractions and franchise operations.
Hospitality is based primarily on the Client experience.
A guest remembers not only the product purchased or the room booked, but also the way in which they were welcomed, served and treated.
Effective hospitality management therefore requires attention to detail, strong operational organisation, staff development, service standards, cost control, marketing and the monitoring of guest satisfaction.
New Format Limited understands the importance of combining financial results with genuine service quality.
Our approach involves analysing hospitality activity as a complete experience.
This includes the physical environment, the online booking process, communication with guests, food and beverage services, reputation management, service presentation and contact with the Client after the end of their stay.
Restaurants and hotels operate in highly competitive markets.
They must constantly respond to changing Client expectations, seasonality, online reviews and increasing operational costs.
Through management, marketing and consultancy, New Format Limited intends to help hospitality and food service businesses identify opportunities for improvement and sustainable development.
Creative Industries, Entertainment and Digital Media
The New Format identity has also been created with the creative industries in mind.
The published scope refers, among other things, to the management of artists, musicians, actors, models, theatres, entertainment venues and sportspeople.
Professionals working in creative industries often need more than talent alone.
They must manage their public image, commercial relationships, contracts, promotion, schedules, online platforms and long-term career development.
New Format Limited aims to understand and connect both sides of this process: creativity and business.
We believe that artists, performers, online creators and media professionals should have access to professional business support that respects their creative identity while helping them build a sustainable and profitable activity.
Digital media have completely changed the way content is created, promoted and distributed.
Independent creators can now reach international audiences through social media, streaming services, video platforms and online communities.
Greater access to audiences also creates new challenges.
Creators must compete for attention, remain consistent, protect their work and develop revenue models that do not compromise their artistic independence.
New Format Limited intends to support this changing environment through marketing, business planning, brand development, networking and commercial consultancy.
The scope of the trade mark also includes online community management services.
Community is one of the most important elements of a modern brand.
Clients and supporters of a company are no longer simply passive audiences.
They participate in discussions, provide feedback, recommend services and directly influence a company’s reputation.
We therefore treat community management as a responsibility requiring honesty, regular communication, respect, moderation and consistent engagement.
Retail, E-Commerce and New Technologies
The application covers both traditional commercial services and developing forms of digital commerce.
It relates to the sale of physical products, but also digital music, films, works of art and virtual products, including virtual clothing, footwear, handbags and headwear.
This demonstrates the forward-looking nature of the New Format Limited brand.
Commerce increasingly extends beyond traditional physical stores.
Digital products, virtual environments and online experiences are becoming an increasingly important part of the global economy.
New Format Limited intends to remain open to the development of these sectors while maintaining professional and responsible standards of business conduct.
Innovation should not be used simply because it is new.
It should be carefully analysed and implemented when it creates genuine value for Clients, businesses and communities.
Our aim is to combine modern technologies with practical business knowledge.
We want the New Format brand to remain flexible enough to develop across new industries while maintaining a clear and recognisable identity.
The Importance of This Milestone for Our Clients
For current and future Clients, the publication of the New Format Limited trade mark application represents greater transparency, professionalism and credibility.
It demonstrates that the company is investing in its identity and preparing for long-term development.
Clients working with New Format Limited can recognise the official brand and have confidence that our services are connected with a formally registered company operating in the United Kingdom.
The publication of the application also supports the development of a consistent image across websites, digital platforms, documents, marketing materials, services and future products.
Consistency is the foundation of trust.
When a company communicates under one clearly defined identity, Clients can more easily recognise authentic information and distinguish it from unrelated or unauthorised content.
We will continue to develop our systems and procedures to ensure that the New Format Limited identity is presented professionally across every platform on which we operate.
A Message to Our Community
We would not have reached this stage without the people who believed in the idea behind New Format Limited.
We would like to thank every Client, colleague, Partner, friend and member of our community who has followed our development.
Some people supported the company through direct cooperation.
Others shared their knowledge, recommended our services, followed our online activity or gave us motivation during more difficult stages of development.
Every form of support contributed to this achievement.
Building a company is rarely a simple or predictable process.
There are periods of rapid progress, but also stages requiring patience.
These are accompanied by successes, challenges, revisions, changes in direction and difficult decisions.
The five-year period of preparation leading to the publication of the trade mark reflects this reality.
We invested time in defining what the New Format name should represent.
We considered not only what the company is today, but also what it may become in the future.
The publication of the application does not mean the end of this process.
It marks the beginning of a new stage.
Our Commitment for the Future
As New Format Limited enters a new phase of activity, it remains committed to values such as professionalism, innovation, transparency and responsible development.
We will continue to create services that respond to the real needs of Clients and modern markets.
We will develop opportunities in the areas of business management, consultancy, retail, e-commerce, advertising, marketing, hospitality, food and beverage services, entertainment and creative industries.
We will also continue to listen to our community.
A strong brand is not created solely through a logo or a formal registration process.
It is created through conduct, results, communication and trust.
The New Format Limited name must therefore be supported by the quality of our work.
We understand that formal recognition of the brand also brings greater responsibility.
As recognition grows, we must maintain clear standards and ensure that the services we provide remain consistent with the values represented by our identity.
Our objective is not simply growth.
Our objective is growth with a clear direction and purpose.
We want to build partnerships that create mutual value, projects with long-term potential and services that genuinely support the people and organisations with whom we work.
Official Public Information
The New Format Limited trade mark application was filed with the United Kingdom Intellectual Property Office on:
29 April 2026
It was published under the following number:
UK00004380652
The first official notice was published in the Trade Marks Journal, issue:
2026/021
Date of publication:
22 May 2026
The owner identified in the public register is:
New Format Limited
Company Registration Number: 13465888
71–75 Shelton Street
Covent Garden
London
WC2H 9JQ
United Kingdom
The current official status stated in the documentation is:
Application Published
This means that the application and its detailed scope are now publicly available through the United Kingdom Intellectual Property Office system.
The Beginning of a New Format
Today, we celebrate the publication of an identity developed through five years of preparation.
We celebrate the ideas that created it, the work that strengthened it and the people who supported it.
Above all, however, we look to the future.
The New Format Limited trade mark represents our intention to build something recognisable, adaptable and lasting.
It represents a company prepared to operate across multiple industries while maintaining a consistent and professional identity.
It brings together business, creativity, technology, communication and Client service under one name.
This milestone gives us a stronger foundation, but the real value of the New Format brand will continue to be defined by what we create, how we work and how we treat those who place their trust in us.
To our Clients, thank you for choosing New Format Limited.
To our Partners, thank you for your knowledge, time, cooperation and professional support.
To our community, thank you for following our development and believing in the potential of New Format Limited.
After five years of preparation, the New Format identity has reached an official and publicly visible stage.
The application has been published.
The brand continues to develop.
A new chapter begins now.
New Format Limited
A New Identity. A New Standard. A New Chapter.
Trade Mark Application Number: UK00004380652
Official Status: Application Published
United Kingdom Intellectual Property Office
