Hugglets

Hugglets Meet thousands of teddy bears and artists from all over the world in London and Birmingham. Many bears are small, limited editions or one-off creations.

Hugglets was formed in 1985 to create traditional teddy bears and toys designed both for children and for a growing number of adult collectors. In 1987, after a two-year foray into teddy bear making, Hugglets published the first edition of the Teddy Bear Guide, which brought together the details of specialist manufacturers, teddy bear retailers and other related businesses. The Guide was an immediate success and grew rapidly along with the market and a new edition has since been published every year at the end of October – coinciding with Teddy Roosevelt’s birthday. In 1989, Hugglets organised the first British Teddy Bear Festival in London, which drew together over two thousand collectors and businesses. The event proved so popular that Hugglets Teddy Bear Festivals have been staged annually ever since. There are currently two events – the Winter BearFest in February and the Teddies Festival in September – both held in London at Kensington Town Hall. The one-day Hugglets Festivals attract around 1,000 eager teddy bear enthusiasts and are an inspiration for beginners as well as for established bear collectors from all around the world. There are some 80 stands at each event selling both new and antique bears. Many of the exhibitors are individual bear makers (known as bear artists) who make bears in their own unique designs and styles. There are always exhibitors from overseas – as far away as Australia, Canada, Japan, South Africa, the USA, and Europe. As many as 10,000 bears and related products are on sale. Prices range from just a few pounds to over £1000. .

🧸✨ Happy National Teddy Bear Day! ✨🧸Today the whole world celebrates the one companion that never goes out of fashion. T...
09/09/2026

🧸✨ Happy National Teddy Bear Day! ✨🧸

Today the whole world celebrates the one companion that never goes out of fashion. The bear on the shelf, the one who travelled with you through childhood, the one you found at a fair and simply could not leave behind. 💛

And there is no better day to look ahead, because our next big celebration is almost here.

In just under a fortnight the Hugglets TEDDIES Festival opens its doors for the very first time at the The Nations Experience Capital NEC Birmingham. 🎉 A brand-new home, brilliantly easy to reach by train, plane or car (free parking!), and a full day of bears waiting to be discovered. Antique treasures, contemporary artist bears, clothes and accessories, with prices from a few pounds to well over £1,000.

There are also mohair, glass eyes, joints and patterns for anyone who has ever thought about stitching their very own bear, and the makers themselves are right there to point you in the right direction. 🪡

Experienced collectors will find plenty to hunt for, and if you are simply curious, come along anyway. A day among thousands of bears is a lovely thing, whether you take one home or not.

So today, give your bear an extra hug. And then mark the date. 🗓️

‼️ Get your ticket now for the Hugglets TEDDIES Festival!
📅 20 September 2026 | 11 am – 4 pm
📍 NEC Birmingham 🇬🇧

🧸 Bear makers, artists, suppliers & antique dealers from the UK and around the world
✨ Club Members: free early entry from 10.30 am
⏩️ Join the Club & enjoy all benefits
👉 Info, exhibitor list & tickets: hugglets.com

Every day is teddy bear day, really. But some are more special than others 🧸✨

🪡🧸 Twenty-nine years, and every stitch by hand 🧸🪡Kerren Morris has been making bears from her home in Pudsey, near Leeds...
08/09/2026

🪡🧸 Twenty-nine years, and every stitch by hand 🧸🪡
Kerren Morris has been making bears from her home in Pudsey, near Leeds, for 29 years – and in all that time she has never reached for a sewing machine. Every K M Bear is completely hand-sewn, worked from her own original patterns, and finished as a one-of-a-kind. 💛

Each bear is five-way jointed and weighted with heavy polyester filling and pellets, giving them that satisfying, settled feel in the arms. Their clothes are made by hand too, so no two characters ever turn out quite alike. ✨

Bears from have been adopted all around the world, and Kerren is thrilled to be bringing them to the NEC.

‼️ Get your ticket now for the Hugglets TEDDIES Festival!
📅 20 September 2026 | 11 am – 4 pm
📍 NEC Birmingham (free parking!)

🧸 Bear makers, artists, suppliers & antique dealers from the UK and around the world
✨ Club Members: free early entry from 10.30 am
⏩️ Join the Club & enjoy all benefits
👉 Info, exhibitor list & tickets: hugglets.com

Twenty-nine years of practice, all on one table. 🧸✨

Last weekend Hugglets organiser Sebastian attended the Japan Teddy Bear with Friends Convention in Tokyo, organised by 日...
07/09/2026

Last weekend Hugglets organiser Sebastian attended the Japan Teddy Bear with Friends Convention in Tokyo, organised by 日本テディベア協会[公式] the Japan Teddy Bear Association. 🧸 It was a pleasure and an honour for him to sit on the competition jury and to present some of the awards. 🏆

Two things in particular, though they may be no more than his individual perception. The first is the range of styles on show ✨ There seems to be more variety than before, including techniques and ideas he had not seen at all until now, and a level of creativity and craftsmanship that was striking even among the newcomers.

The second is the growing interest in showing this excellence in the United Kingdom. 🇬🇧 Sebastian had a great many conversations about our fairs in Birmingham and London. Interest in Japanese teddy bear art is considerable and still growing, and it is fair to say that the UK is waiting for these artists.

His thanks to the Japanese teddy bear community:
日本のテディベアコミュニティの皆さまの開かれた心、温かさ、そして尽きることのない好奇心に、心より御礼申し上げます 🙏 おかげさまで、東京を訪れるたびに、もうひとつの故郷に帰ってきたように感じています 🇯🇵

06/09/2026

Morning x This is Mossy & Nettle coming along with me to Hugglets

🧸 A first visit, all the way from California 🧸Irina Baxter is crossing the Atlantic for her very first Hugglets Festival...
06/09/2026

🧸 A first visit, all the way from California 🧸
Irina Baxter is crossing the Atlantic for her very first Hugglets Festival, and she is bringing some unusual company with her. ✨

The characters of Plush Souls of California are all one of a kind, handmade in her studio with original clothing and details that reward a proper look. Gently aged teddy bears sit alongside wonderfully eccentric rabbits, rats and other unlikely souls 🐀🐰 – each one arriving with its own personality and a quiet sense of history behind it.

Some of them have gone on to lead second lives in her illustrated stories and books. 📖

A brand-new name at Hugglets, and one very much worth seeking out at the NEC.

‼️ Get your ticket now for the Hugglets TEDDIES Festival!
📅 20 September 2026 | 11 am – 4 pm
📍 NEC Birmingham, free parking

🧸 Bear makers, artists, suppliers & antique dealers from the UK and around the world
✨ Club Members: free early entry from 10.30 am
⏩️ Join the Club & enjoy all benefits
👉 Info, exhibitor list & tickets: hugglets.com

New faces, new stories – Birmingham is filling up nicely. 🧸✨

🇯🇵🐱 All the way from Japan – and full of clever ideas 🐱🇯🇵Mika Fujita is travelling from Japan to Birmingham, bringing wi...
29/08/2026

🇯🇵🐱 All the way from Japan – and full of clever ideas 🐱🇯🇵
Mika Fujita is travelling from Japan to Birmingham, bringing with her a cat unlike any other on the floor. Its double-jointed neck allows a remarkable range of head movement, and hidden inside sits a cat growler, so it announces itself the moment you tip it. 😺

is best known for her signature six-jointed bears, but her range extends far beyond them: traditional teddy bears alongside a charming tape-measure series featuring bears, dogs and cats. ✨ Engineering and affection, working hand in hand.

If you love the mechanics behind a beautifully made piece, this stand is a treat.

‼️ Get your ticket now for the Hugglets TEDDIES Festival!
📅 20 September 2026 | 11 am – 4 pm
📍 NEC Birmingham

🧸 Bear makers, artists, suppliers & antique dealers from the UK and around the world
✨ Club Members: free early entry from 10.30 am
⏩️ Join the Club & enjoy all benefits
👉 Info, exhibitor list & tickets: hugglets.com

Some journeys are worth making – hers, and yours. 🧸✨

🪡🧸 Handsewn in Staffordshire 🧸🪡Mandy Cooke stitches every one of her bears by hand, working in mohair and plush from her...
27/08/2026

🪡🧸 Handsewn in Staffordshire 🧸🪡
Mandy Cooke stitches every one of her bears by hand, working in mohair and plush from her studio in Staffordshire. It is a craft she came to a few years ago and has clearly never looked back from – the pleasure she takes in making them comes through in the finished characters. 💛

Her bears will be joined at the NEC by a company of bunnies 🐰, and all of them, she promises, are arriving in the hope of a great many hugs. Unhurried, hand-stitched and made with genuine warmth. Stop by and say hello.

‼️ Get your ticket now for the Hugglets TEDDIES Festival!
📅 20 September 2026 | 11 am – 4 pm
📍 NEC Birmingham

🧸 Bear makers, artists, suppliers & antique dealers from the UK and around the world
✨ Club Members: free early entry from 10.30 am
⏩️ Join the Club & enjoy all benefits
👉 Info, exhibitor list & tickets: hugglets.com

Bears and bunnies, all waiting for a hug. 🧸✨

🧸🎈 Happy birthday, Winnie-the-Pooh! 🎈🧸On this day in 1921, a small teddy bear was given to Christopher Robin Milne for h...
21/08/2026

🧸🎈 Happy birthday, Winnie-the-Pooh! 🎈🧸

On this day in 1921, a small teddy bear was given to Christopher Robin Milne for his first birthday. Nobody could have guessed that this one bear would go on to become one of the most beloved characters in the English language, wandering the Hundred Acre Wood with Piglet, Eeyore, Kanga, Roo and Tigger in the stories his father wrote for him. ✨

Here is the lovely thing: every legendary bear began life as somebody's birthday present. A gift, a name, a friendship. At the Hugglets TEDDIES Festival, you can meet the artists and makers who are creating exactly those bears today, one stitch at a time, waiting for the right person to come along. 🧸

‼️Get your ticket now for the Hugglets TEDDIES Festival!
📅 20 September 2026 | 11 am – 4 pm
📍 NEC Birmingham

🧸 Bear makers, artists, suppliers & antique dealers from the UK and around the world
✨ Club Members: free early entry from 10.30 am
⏩️ Join the Club & enjoy all benefits
👉 Info, exhibitor list & tickets: hugglets.com

Somewhere at the NEC in September, a bear is waiting to begin a story of its own. 🎈🧸

The Hugglets TEDDIES Festival takes place on Sunday, 20 September, at the NEC Birmingham The Hugglets TEDDIES Festival 2026 features a great line-up of well-known artists and new faces from many countries. Prices for teddy bears and friends range from a few pounds to over £1,000. Both antique and m...

🧸🎈 Happy birthday, Winnie-the-Pooh! 🎈🧸On this day in 1921, a small teddy bear was given to Christopher Robin Milne for h...
21/08/2026

🧸🎈 Happy birthday, Winnie-the-Pooh! 🎈🧸

On this day in 1921, a small teddy bear was given to Christopher Robin Milne for his first birthday. Nobody could have guessed that this one bear would go on to become one of the most beloved characters in the English language, wandering the Hundred Acre Wood with Piglet, Eeyore, Kanga, Roo and Tigger in the stories his father wrote for him. ✨

Here is the lovely thing: every legendary bear began life as somebody's birthday present. A gift, a name, a friendship. At the Hugglets TEDDIES Festival, you can meet the artists and makers who are creating exactly those bears today, one stitch at a time, waiting for the right person to come along. 🧸

‼️Get your ticket now for the Hugglets TEDDIES Festival!
📅 20 September 2026 | 11 am – 4 pm
📍 NEC Birmingham

🧸 Bear makers, artists, suppliers & antique dealers from the UK and around the world
✨ Club Members: free early entry from 10.30 am
⏩️ Join the Club & enjoy all benefits
👉 Info, exhibitor list & tickets: hugglets.com

Somewhere at the NEC in September, a bear is waiting to begin a story of its own. 🎈🧸

✨🧸 Bears with a soul ✨🧸Lena Anthony makes companions rather than ornaments. Born in Ukraine and now a teddy bear artist ...
21/08/2026

✨🧸 Bears with a soul ✨🧸
Lena Anthony makes companions rather than ornaments. Born in Ukraine and now a teddy bear artist with a devoted following, she creates each from the finest materials: soft mohair, English glass eyes, a few carefully measured grams of metal granules for just the right weight in the hand. 💛

And then there is everything else that goes in – the patience, the attention, the sheer affection – which is rather harder to list but impossible to miss. 🪡

There is something quietly emotional about these bears. They do not simply sit on a shelf looking pretty. They seem to reach straight for the heart, carrying you back to a place of childhood wonder and warmth.

Come and hold one. That is really the only way to understand it.

‼️ Get your ticket now for the Hugglets TEDDIES Festival!
📅 20 September 2026 | 11 am – 4 pm
📍 NEC Birmingham

🧸 Bear makers, artists, suppliers & antique dealers from the UK and around the world
✨ Club Members: free early entry from 10.30 am
⏩️ Join the Club & enjoy all benefits
👉 Info, exhibitor list & tickets: hugglets.com

Some bears you look at. Others look back. 🧸✨

Address

51 Holland Street
Kensington
W87JB

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