18/01/2026
“Unveiling a Hidden World 🌸
Our brand identity film for King Salman Park—where nature’s science meets visual storytelling through generative AI.
We transformed the chemistry of flower pigments into a dynamic identity system for one of Saudi Arabia’s most ambitious projects. Anthocyanins, chlorophyll, and delphinidin became living patterns that morph and evolve. AI filmmaking technology allowed us to blend Salmani architecture with organic forms, creating an adaptive visual language rooted in Saudi heritage and aligned with Vision 2030.
This is creative direction for the next generation—where AI becomes a tool for authentic storytelling, not a replacement for vision.
Director:
Client: .sa
In collaboration with:
March 2025”
