Achtung Mode

Achtung Mode Since 2003, Achtung has been the German speaking world’s most fashion forward magazine. Working with the best and brightest creative team of stylists, photographers, artists and writers, the magazine spotlights the latest in fashion, design and culture.

ACHTUNG MODE ist eine unabhängige, wegweisende Modezeitschrift aus Berlin. Seit 2003 erinnert ACHTUNG MODE daran, was Modejournalismus eigentlich ausmacht: gut geschriebene, oft auch kritische Texte von Leuten, die nach Jahrzehnten in der Mode ein wahres Archiv im Kopf haben und das Gesehene in Kontext setzen können. Hinzu kommt: gute Modefotografie. Kein falscher Glanz, keine schillernde Illusion, stattdessen reichhaltige Geschichten. Mode in Deutschland gleichzeitig als gesellschaftlich relevant anzuerkennen, aber dabei die elegante Leichtigkeit nicht zu verlieren, ist stets der erste Leitgedanke von ACHTUNG MODE. Da ACHTUNG MODE aber nur zweimal im Jahr erscheint, bleibt viel von dem, was unsere Redakteure, Fotografen, Autoren und Stylisten mitbekommen, außen vor. Deshalb gibt es ACHTUNG DIGITAL, den agilen Bruder der Zeitschrift für Mode, der wie ein Seismograph die leichtesten Beben der Modewelt im Nu registrieren und protokollieren kann. ACHTUNG DIGITAL stellt dabei den gleichen journalistischen Anspruch an alle Inhalte wie sein gedrucktes Pendant. Das zeigt sich in Berichten und Momentaufnahmen, die Sie direkt als Depesche der Mode von unseren Autoren online erreichen. Achtung Mode is Germany’s directional fashion magazine. Founded 2003 in Berlin, the editorial spotlight is on what is happening creatively in Germany, Switzerland and Austria and covers fashion movements from around the world. Achtung Mode’s editorial team attends all major international fashion weeks with focus on Paris, New York, London and Milan. As Achtung is published only twice a year, a lot of what our editors, photographers, authors and stylists see during the season does not make it into the printed version which aims to be timeless. Therefore, we have rethought Achtung Digital to expand our coverage with runway reviews and behind-the-scenes stories which are more of the moment.

Outtake from our 2006 @lanvinofficial special feature on @alberelbaz8 shot by @markusjans in Berlin Mitte. We are very m...
25/03/2020

Outtake from our 2006 @lanvinofficial special feature on @alberelbaz8 shot by @markusjans in Berlin Mitte. We are very much looking forward to Elbaz‘ new design project with Richemont as he is sourly missed in fashion today.
Photographer: @markusjans
Model in @lanvinofficial
#achtungmode #achtungarchive #A6

For our sixth issue in 2006, we asked the legendary Austrian photographer  Elfie Semotan to shoot for us. Semotan was ma...
24/03/2020

For our sixth issue in 2006, we asked the legendary Austrian photographer Elfie Semotan to shoot for us. Semotan was married to artists Kurt Kocherscheidt and Martin Kippenberger and is part of the original @helmutlang Vienna tribe. Her photos always put fashion in an approachable dialogue. We went to Blaue Gans, back then a Tribeca restaurant with Austrian comfort food and great art posters on the wall. Our model is wearing a dress by Kai Kühne.
Photographer: #elfiesemotan
Model in #kaikühne

Berlin, das stand für den Technolook der 90er, aber Alexandra Roehler und Johanna Kühl sehnten sich nach Luxus und Schön...
24/03/2020
A20 Berlin Persönlich: Die Designerinnen Alexandra Roehler und Johanna Kühl - Achtung Mode über Berliner Designer

Berlin, das stand für den Technolook der 90er, aber Alexandra Roehler und Johanna Kühl sehnten sich nach Luxus und Schönheit. Also gründeten sie ein eigenes Luxuslabel „made in Germany“: Kaviar Gauche. Nach einer Guerilla Modenschau zur Pariser Fashion Week 2004, haben sie ihre Nische mit der Hochzeits-Linie „Bridal Couture“ gefunden. Schnell sind sie in die Riege der Brands aufgestiegen, die ihre Entwürfe in Paris und London zeigen. Berlin haben sie trotzdem nie aufgegeben: Alle Brautkleider werden im Berliner Atelier von Hand gefertigt.

Berlin, das stand für den Technolook der 90er, aber Roheler und Kühl sehnten sich nach Luxus und Schönheit. Also gründeten sie ein eigenes Luxusbrand.

MCM‘s current designer @dirkschoenberger has been on our radar for two decades. He is one of Germany‘s best. We really m...
23/03/2020

MCM‘s current designer @dirkschoenberger has been on our radar for two decades. He is one of Germany‘s best. We really miss his namesake designs - mostly clear and sophisticated men’s wear - which @markusjans captured in New York‘s Meat Market here.
Photographer: @markusjans
#achtungmode #achtungarchive #A6

22/03/2020

With sustainability at its core, Copenhagen Fashion Week is becoming a leader when it comes to responsible processes and ethical consumption. Let's take a look back at some of the great shows we had the chance to see this season the Danish capital.

Oops, this is what happens at the end of a great night. Glass of red wine spilled in the white snow. Or maybe our photog...
20/03/2020

Oops, this is what happens at the end of a great night. Glass of red wine spilled in the white snow. Or maybe our photographer @felixfriedmannphotography thought this scene with model @arletteess dressed in @h.a would make for a great photo. You decide.
Photographer: @felixfriedmannphotography
Model: @arletteess in @h.a
#achtungmode #achtungarchive #A6

Ahh, das Bauhaus. One of our closest collaborators in the early days of Achtung Mode was photographer @achimhatzius. Her...
19/03/2020

Ahh, das Bauhaus. One of our closest collaborators in the early days of Achtung Mode was photographer @achimhatzius. Here, he shot our model wearing @lanvinofficial Homme clothes for our special on Alber Elbaz and his not forgotten creations for one of Paris oldest maisons.
Photographer: @achimhatzius
#achtungmode #achtungarchive #A6

Yes, Berlin gets cold in winter but these girls keep warm in front of @markusjans camera celebrating @lanvinofficial wom...
18/03/2020

Yes, Berlin gets cold in winter but these girls keep warm in front of @markusjans camera celebrating @lanvinofficial women’s clothes.
Photographer: @markusjans
Models in @lanvinofficial
#achtungmode #achtungarchive #A6

Our photographer @markusjans found inspiration in the work of Peter Hujar to properly frame this Ligne Artisinal @maison...
17/03/2020

Our photographer @markusjans found inspiration in the work of Peter Hujar to properly frame this Ligne Artisinal @maisonmargiela Haute Couture dress worn by @lucagajdus in Paris.
Photographer: @markusjans
Model: @lucagajdus in @maisonmargiela
#achtungmode #achtungarchive #A6

We call ourselves lucky to have been shooting fashion with Swiss artist @walterpfeiffer_official before he was discovere...
16/03/2020

We call ourselves lucky to have been shooting fashion with Swiss artist @walterpfeiffer_official before he was discovered by the international fashion set. Here is an absolute classic: @svenschumann dressed in a color coordinated @etro shirt at the Hotel Savoy in Charlottenburg.
Photographer: @walterpfeiffer_official
Model: @svenschumann in @etro
#achtungmode #achtungarchive #A6

Masche für Masche strickt Maike Dietrich mit ihrem Label Maiami den Gegentrend zu Fast Fashion: handgearbeitete, hochwer...
16/03/2020
A20 Berlin Persönlich: Die Strick-Designerin Maike Dietrich - Achtung

Masche für Masche strickt Maike Dietrich mit ihrem Label Maiami den Gegentrend zu Fast Fashion: handgearbeitete, hochwertige Strickpullover. Schon unter der Schulbank strickte die Designerin. Woraus ihr Erfolg heute gestrickt ist? Es fängt beim Namen an. Maike und ihre Leidenschaft für die Serie Miami Vice wurden zu: Maiami. Die Neonfarben, die Sonne, die Palmen, all das steckt in den Entwürfen des Labels und natürlich ganz viel Muße, Masche für Masche für Masche…

Masche für Masche strickt Maike Dietrich mit ihrem Label „Maiami“ den Gegentrend zu Fast Fashion: handgearbeitete, hochwertige Strickpullover.

Grundgesetz, Artikel 3: Männer und Frauen sind gleichberechtigt. Auf dem Papier. Trotzdem werden Frauen für die gleiche ...
13/03/2020
Fantastischer Protest - Achtung Mode über Frauen im Surrealismus

Grundgesetz, Artikel 3: Männer und Frauen sind gleichberechtigt. Auf dem Papier. Trotzdem werden Frauen für die gleiche Arbeit immer noch schlechter bezahlt, sie fehlen in den ersten Rängen von Politik und Wirtschaft und auch die Kunst unterdrückte Frauen. Selbst dort, wo Künstler auf der Suche nach einer neuen Wirklichkeit waren: im Surrealismus.

Die Schirn Kunsthalle widmet eine Ausstellungen den Surealistinnen, die lange Zeit im Schatten ihrer männlichen Kollegen standen.

@paulboche on the Ku’damm shot by @walterpfeiffer_official. Shooting with Pfeiffer in Berlin during a hot summer was one...
12/03/2020

@paulboche on the Ku’damm shot by @walterpfeiffer_official. Shooting with Pfeiffer in Berlin during a hot summer was one of the key ingredients of the early issues of Achtung Mode. Time we do it again this decade.
Photographer: @walterpfeiffer_official
Model: @paulboche in #kostasmurkudis
#achtungmode #achtungarchive #A5

She is one of our all time favorite models and a real icon. Why? In the unforgettable Falco video for his song „Brillant...
11/03/2020

She is one of our all time favorite models and a real icon. Why? In the unforgettable Falco video for his song „Brillantin Brutal“ she plays his girlfriend and hisses: „Du Schuft!“ Apart from video fame, she can also be identified as @helmutlang‘s cult model and a muse to @bruce_weber and @therealpeterlindbergh. Her name is Cordula Reyer and we paid her a visit in Santa Monica where she lived with her son Ben at the time. @jorkweismann observed Cordula‘s mirror.
Photographer: @jorkweismann
Model: #CordulaReyer in @wendyjim_official
#achtungmode #achtungarchive #A5

@valentinazelyaeva used to be a @ralphlauren favorite model when we shot her in @joop on West 14th Street back in the ea...
10/03/2020

@valentinazelyaeva used to be a @ralphlauren favorite model when we shot her in @joop on West 14th Street back in the early 2000‘s. Of course, by now this is the manicured West Side Highway. @jorkweismann shot this story for us.
Photographer: @jorkweismann
Model: @valentinazelyaeva in @joop
#achtungmode #achtungarchive #A5

This picture was taken on the trip from Bratislava to Berlin. @christianewohler is an expert at capturing spontaneous mo...
09/03/2020

This picture was taken on the trip from Bratislava to Berlin. @christianewohler is an expert at capturing spontaneous moments like this. Two teenagers goofing around.
Photographer: @christianewohler
#achtungmode #achtungarchive #A5

Die Schwergewichte der Luxusmodeindustrie können die lauten Stimmen der Fridays for Future Generation nicht mehr überhör...
09/03/2020
Meerblick oder Weitblick? Prada x Unesco – Achtung Mode

Die Schwergewichte der Luxusmodeindustrie können die lauten Stimmen der Fridays for Future Generation nicht mehr überhören und haben sich in Bewegung gesetzt – auf sie zu.

Auch die Schwergewichte der Luxusmodeindustrie können die Stimmen der FFF-Generation nicht mehr überhören und haben sich in Bewegung gesetzt – auf sie zu.

@tatjanapatitz - Château Marmont - @jorkweismann. It can’t get much better than this. This is from one of our earlier is...
06/03/2020

@tatjanapatitz - Château Marmont - @jorkweismann. It can’t get much better than this. This is from one of our earlier issues but we thought it’s cheaper to fly the whole Achtung team to New York than Tatjana to Berlin. Weismann was so taken by the mythic hotel that he decided to make a book called “Asleep at the Chateau”.
Photographer: @jorkweismann
Model: @tatjanapatitz in #TessGiberson
#achtungmode #achtungarchive #A5

And so here is one of those haunting fashion images taken by @christianewohler for Achtung Mode. This was taken on a bus...
05/03/2020

And so here is one of those haunting fashion images taken by @christianewohler for Achtung Mode. This was taken on a bus trip from Bratislava to Berlin. We brought a group of fresh faced models from Slovakia for a @ysl by Stefano Pilati shooting.
Photographer: @christianewohler
#achtungmode #achtungarchive #A5

If you saw him in his very first shoot ever for Achtung Mode in the snow, here @paulboche is wearing a Ute Ploier in the...
04/03/2020

If you saw him in his very first shoot ever for Achtung Mode in the snow, here @paulboche is wearing a Ute Ploier in the middle of summer in Berlin. @walterpfeiffer_official shot this for us. All that’s missing here is some angel wings for Paul.
Photographer: @walterpfeiffer_official
Model: @paulboche in #uteploier

She was one of our secret photography weapons in our earlier issues. @christianewohler from Leipzig is a different fashi...
04/03/2020

She was one of our secret photography weapons in our earlier issues. @christianewohler from Leipzig is a different fashion photographer from the rest of whom we feature. Good thing we have enough space in our magazine so we could juxtapose her fashion images with her free flowing stills like this.
Photographer: @christianewohler
#achtungmode #achtungarchive #A5

MCM launcht Capsule Collection mit dem japanischen Streetwear Label Phenomenon und inszeniert sein Erbe im neuen Licht.
04/03/2020
Die Wurzeln des Erfolgs - Achtung Mode über MCM x Phenomenon

MCM launcht Capsule Collection mit dem japanischen Streetwear Label Phenomenon und inszeniert sein Erbe im neuen Licht.

MCM launcht Capsule Collection mit dem japanischen Streetwear Label Phenomenon und inszeniert sein Erbe im neuen Straßenlicht.

She was one of our secret photography weapons in our earlier issues. @christianewohler from Leipzig is a different fashi...
03/03/2020

She was one of our secret photography weapons in our earlier issues. @christianewohler from Leipzig is a different fashion photographer from the rest of whom we feature. Good thing we have enough space in our magazine so we could juxtapose her fashion images with her free flowing stills like this.
Photographer: @christianewohler
#achtungmode #achtungarchive #A5

The shows are on in Paris but the coronavirus fear is in the air. Only shows with a powerful message, which go beyond fa...
03/03/2020
Paris Women’s Fashion Week Highlight F/W 2020 - Achtung

The shows are on in Paris but the coronavirus fear is in the air. Only shows with a powerful message, which go beyond fashion, can register. Here is Paco Rabanne.

The shows are on in Paris but the Corona Virus fear is in the air. Only shows with a powerful message, can register. Here is Paco Rabanne.

Sunday was a nervous day in Milan with Giorgio Armani cancelling his show and the mayor of Milan Giuseppe Sala urging pe...
03/03/2020
Milan Women’s Fashion Week Highlight F/W 2020 Part 4 - Achtung

Sunday was a nervous day in Milan with Giorgio Armani cancelling his show and the mayor of Milan Giuseppe Sala urging people to stay at home. Still and rightly so, Hugo Boss went on with their morning show, which gave a powerful account of the state of German fashion.

Although Giorgio Armani cancelled his show, Hugo Boss went on with their show and became a powerful account on the state of German fashion.

Even if it looks like this young man is saying NO, he very much says yes to @walterpfeiffer_official’s camera looking st...
02/03/2020

Even if it looks like this young man is saying NO, he very much says yes to @walterpfeiffer_official’s camera looking straight into the lens. Of course, the NO spells out to NOTARZT. Our street cast model is wearing a suit by @hermes.
Photographer: @walterpfeiffer_official
Model: #dominikschuler in @hermes
#achtungmode #achtungarchive #A5

Die Kulturwissenschaftlerin und Modetheoretikerin wirkt selbst im Vorlesungssaal als sei sie gerade auf dem Weg zu einem...
02/03/2020
A50 Persönlich: Barbara Vinken, unsere Nummer 46 auf der A50 Liste

Die Kulturwissenschaftlerin und Modetheoretikerin wirkt selbst im Vorlesungssaal als sei sie gerade auf dem Weg zu einem Galadinner. Markenzeichen: Alaïa-Kleider und eine Föhnfrisur, die adrett zurechtgemacht zeitweise zu einer Exzentrik neigt wie Amy Winehouses Beehive. Vinken liebt und lebt Mode. Und hat dafür gesorgt, dass diese in Deutschland endlich auch Gegenstand eines akademischen Diskurses wird.

Vinken liebt und lebt Mode. Und hat dafür gesorgt, dass diese in Deutschland endlich auch Gegenstand eines akademischen Diskurses wird.

It’s time to find the eco fashion creators and start-ups of tomorrow. Vogue Italia and Yoox partner up with a scouting p...
02/03/2020
Achtung - Vogue Yoox Challenge - Think about the future

It’s time to find the eco fashion creators and start-ups of tomorrow. Vogue Italia and Yoox partner up with a scouting project called "Vogue Yoox Challenge" which was kicked off with a classy inaugural dinner in Milan’s San Paolo Converso church.

It’s time to find the eco fashion creators and start-ups of tomorrow. Vogue Italia and Yoox partner up with a scouting project called „Vogue Yoox Challenge“

Fashion is all about taking risks. And in days of sticking to brand DNA and commercially driven collections to satisfy t...
02/03/2020
Milan Women’s Fashion Week Highlights F/W 2020 Part 3 - Achtung

Fashion is all about taking risks. And in days of sticking to brand DNA and commercially driven collections to satisfy the appetite of the etailers, Francesco Risso stands out with Marni.

In days of sticking to brand DNA and commercially driven collections to satisfy the appetite of the etailers, Francesco Risso stands out with Marni.

And again, we believe in fashion Paparazzi shots. Here, @jorkweismann captured our model @may117 walking the private gar...
28/02/2020

And again, we believe in fashion Paparazzi shots. Here, @jorkweismann captured our model @may117 walking the private gardens. It was one of the first fashion shoots in the house in Como which the @versace family used as private retreat and guest house for friends. Gianni Versace’s ashes are in the family vault near Cernobbio.
Photographer: @jorkweismann
Model: @may117 in @versace
#achtungmode #achtungarchive #A4

Der erste Move war so gar nicht nett. Kaum kam Ingo Wilts wieder zu Boss, war Chefdesigner Jason Wu draußen. Aber es mus...
28/02/2020
A50 Persönlich: Ingo Wilts, unsere Nummer 19 auf der A50 Liste - Achtung

Der erste Move war so gar nicht nett. Kaum kam Ingo Wilts wieder zu Boss, war Chefdesigner Jason Wu draußen. Aber es musste wohl sein. Seit Werner Baldessarini hatte kein Designer bei Boss so viel institutionelle Macht: Wilts ist auch im Vorstand. So ist es leichter, die Linien auf Linie zu bringen.

Der erste Move war so gar nicht nett. Kaum kam Ingo Wilts wieder zu Boss, war Chefdesigner Jason Wu draußen. Aber es musste wohl sein.

We have figured it out. Alessandro Michele is Milan’s best fashion mixer or DJ and Miuccia Prada the best fashion track ...
28/02/2020
Milan Women’s Fashion Week Highlights F/W 2020 Part 2 - Achtung

We have figured it out. Alessandro Michele is Milan’s best fashion mixer or DJ and Miuccia Prada the best fashion track producer.

We have figured it out. Alessandro Michele is Milan’s best fashion mixer or DJ and Miuccia Prada the best fashion track producer.

After a rainy London, things are much brighter in Milan. Gucci elevated the fashion show to religious levels and Lucie a...
28/02/2020
Milan Women’s Fashion Week Highlights F/W 2020 - Achtung

After a rainy London, things are much brighter in Milan. Gucci elevated the fashion show to religious levels and Lucie and Luke Meier stole the show for Jil Sander.

Things are bright in Milan. Gucci elevated the fashion show to religious levels and Lucie and Luke Meier stole the show for Jil Sander.

Guess where this photo was taken? It’s the private gym of @donatella_versace in her house at the Lago di Como. For a Ver...
27/02/2020

Guess where this photo was taken? It’s the private gym of @donatella_versace in her house at the Lago di Como. For a Versace special, Donatella received us in her house and photographer @jorkweismann drove up from Vienna to take this photo of a classic skin bearing evening gown from @versace. The night before the shoot, Donatella hosted a small dinner for the Achtung Mode crew in the house that has famously hosted @springsteen, Prince and other stars.
Photographer: @jorkweismann
Model: @may117 in @versace
#achtungmode #achtungarchive #A4

Things become clearer in London. There is a new king, a rising female star and a powerhouse established.
27/02/2020
London Women’s Fashion Week Round Up F/W 2020 - Achtung

Things become clearer in London. There is a new king, a rising female star and a powerhouse established.

Things become clearer in London. There is a new king, a rising female star and a powerhouse established. A Review from London Women’s Fashion Week F/W 2020.

No wonder people question the relevance of New York fashion week, when CFDA chairman Tom Ford shows in Los Angeles and R...
27/02/2020
New York Women’s Fashion Week Round Up F/W 2020 - Achtung

No wonder people question the relevance of New York fashion week, when CFDA chairman Tom Ford shows in Los Angeles and Ralph Lauren foregoes his show. Here, we focus on three designers who represent the current, creative temperature.

No wonder people question the relevance of New York fashion week. Here, we focus on three designers who represent the current, creative temperature.

Mit modernen Interpretationen einer alten japanischen Färbetechnik zeigt das Düsseldorfer Label suzusan, dass Tradition ...
27/02/2020
Mit Mustern brechen: Suzusan - Achtung Zeitgeist

Mit modernen Interpretationen einer alten japanischen Färbetechnik zeigt das Düsseldorfer Label suzusan, dass Tradition auch Zukunft heißen kann.

Mit modernen Interpretationen einer alten japanischen Färbetechnik zeigt das Düsseldorfer Label Suzusan, dass Tradition auch Zukunft heißen kann.

Es lebe das Theater! Buchstäblich. Das Théâtre du Maillon, 15 Minuten außerhalb der Straßburger Altstadt, ist eine innov...
26/02/2020
Es lebe das Theater! - Achtung

Es lebe das Theater! Buchstäblich. Das Théâtre du Maillon, 15 Minuten außerhalb der Straßburger Altstadt, ist eine innovative und transformative Herangehensweise an herkömmliche Theaterarchitektur. Mit verbundenen Räumen und riesigen Hallen, konfigurierbar je nach Bedarf, bietet es Künstlern aus aller Welt Raum für grenzenlose künstlerische Entfaltung.

Das Straßburger Théâtre du Maillon ist eine innovative und transformative Herangehensweise an herkömmliche Theaterarchitektur.

Look at this. A beautiful boy on his first photo shoot in Berlin. @paulboche went on to be a runway main stay for more t...
26/02/2020

Look at this. A beautiful boy on his first photo shoot in Berlin. @paulboche went on to be a runway main stay for more than a decade. Our photographer Valerie Stahl von Stromberg captured him here in Kreuzberg fresh off the train from Eisenach. The white @versace turtleneck perfectly matched the snow.
Photographer: #valeriestahlvonstromberg
Model: @paulboche in @versace
#achtungmode #achtungarchive #A4

Our dear friend @tanjaruhnke helped us to produce this shoot in New York. @markusjans came up with a fantastic fashion f...
25/02/2020

Our dear friend @tanjaruhnke helped us to produce this shoot in New York. @markusjans came up with a fantastic fashion fantasy in black and white with mirrors
featuring two great models who became big stars afterwards. Brazilian @marcellebittar and Norwegian @iselinstei
Photographer: @markusjans
Models: @marcellebittar and @iselinstei
#achtungmode #achtungarchive #A4

Adresse

Joachimstraße 10
Berlin
10119

Öffnungszeiten

Montag 09:00 - 17:00
Dienstag 09:00 - 17:00
Mittwoch 09:00 - 17:00
Donnerstag 09:00 - 17:00
Freitag 09:00 - 17:00

Benachrichtigungen

Lassen Sie sich von uns eine E-Mail senden und seien Sie der erste der Neuigkeiten und Aktionen von Achtung Mode erfährt. Ihre E-Mail-Adresse wird nicht für andere Zwecke verwendet und Sie können sich jederzeit abmelden.

Service Kontaktieren

Nachricht an Achtung Mode senden:

Videos

Kunst & Unterhaltung in der Nähe


Andere Kunst & Unterhaltung in Berlin

Alles Anzeigen