According to Ipsos MORI's Q3 2020 GameTrack survey, 💰price is the most crucial factor that affects European gamers’ decision when purchasing a game (i.e. gamers in UK, France, Germany, Spain and Italy).
Other important factors include the reviews from family, friends and/or the community, as well as the duration of gameplay.
Interestingly, having positive feedback from influencers is a less important factor, along with having downloadable content and in-game items.
Check out the full article here! 👉 bit.ly/38m4rj6