battleROYAL, Glogauer Straße 6, Berlin (2021)

29/04/2021

Virtual and Hybrid Events by battleROYAL Berlin

The Press Launch of @Esch2022 was a first glimpse to the opening ceremony of this cultural project. It is a perfect example of what we look for in creating virtual or hybrid events: Tailor-made happenings that invite audiences to participate, interact and co-create the collective experience.⁠ 🙌
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Find out more about our virtual event offering here: https://battleroyal.berlin/virtual-events/

Video footage by Esch2022
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#virtualevents #creativeconcept #livestream #vr #ar #lightingdesign #eventdesign #eventmanagement #corporateevents #interactive #participatorydesign #community #production #creativestudio #esch2022 #ecoc #eu

27/04/2021

This week, our production team is in Esch-sur-Alzette, planning our next steps for the Esch2022 Launch. Looking good so far. 😉

Photo by Andy Machals

23/04/2021

In the realisation phase of a project, once you’ve found your creative key(s) and the things/ moments/ content you want to highlight, "you need to protect them while allowing them to transform at the same time", says our Creative Producer Gabriela Flores. ⁠💫⁠
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In that way the coherence and focus on the main message that an event like the Esch2022 Launch needs can be sustained. To read more about her take and contribution to this project, follow this link: https://battleroyal.berlin/the-creative-power-of-local-stories/
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Photo © Ralf Rühmeier x battleROYAL⁠
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⁠#creativeconcept #narrative #storytelling #inspiration #theatre #literature #performingarts #openingceremonies ⁠#creativestudio #creativeprocess #cocreation #collaboration #esch2022 #europe #ecoc #eu

22/04/2021

“This is the biggest crisis humanity has ever faced.", 16-year-old Climate Activist Greta Thunberg said in her Urgent Speech to United States Congress in 2019. ⁠
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Indeed, it is a crisis that can only be addressed through a fundamental reassessment, reimagining and changing of policies, industry behaviours and personal lifestyles. ⁠
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And yet, at battleROYAL we try to make a very humble contribution by paying greater attention to the suitability of our daily conduct at the office. ⁠
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🌎 We use "Ecosia" as a startbrowser, a browser that donates 80% or more of its profits to non-profit organizations that focus on reforestation, ⁠
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♻️ We use recycled and eco friendly paper for printing, and only print when we can’t work digitally, ⁠
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🚅 We only travel to clients in Germany via train, ⁠
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⚡️ We use clean energy provider in office (E.On Öko electricity + gas), ⁠
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💧 We use climate friendly cleaning supplies (everdrop, MEMO products), ⁠
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📚 We use climate friendly office supplies (pencils, paper, folders, etc.), ⁠
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💡 We use eco friendly lights (LED lamps and eco friendly material), ⁠
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🌱 We have plants in the office (in climate friendly plant pots). ⁠
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If you have ideas what else we could do, please share!⁠
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Photo ©Thierry Nava⁠
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#environmentaljustice #environmentalist #climatemergency #climatechange #savetheplanet #buildbackbetter #earthdayeveryday #earth #nature #environment #motherearth #mothernature #ecofriendly #recycle #sustainable

21/04/2021

In our latest interview, Gabriela Flores, one of our Creative Producers for the Esch2022 Launch, speaks about how boundaries can enhance creative processes: ⁠
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“I believe that creativity thrives under limits, and Creative Prototyping is a clear example of that. Setting specific scenarios and limits for each of the Crazy 8’s, a brainstorming tool we used during our concepting phase in or any of the other exercises, allowed us to go crazier with the solutions, developing more ideas and sometimes digging deeper into one if we felt like it was worth it.” ⁠🔮⁠
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Read more on our blog: https://battleroyal.berlin/the-creative-power-of-local-stories/
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#creativeconcept #creativeprocess #community #narrative #cocreation #collaboration #storytelling ⁠#creativestudio #openingceremonies #esch2022 #europe #ecoc #eu

We are thrilled to present our interview with Gabriela Flores, Creative Producer at bR for the Esch2022 Launch. She shar...

20/04/2021

The Creative Power of Local Stories • battleROYAL

We are thrilled to present our interview with Gabriela Flores, Creative Producer at bR for the Esch2022 Launch. She shares how her background in theatre and literature impacted her approach to the project, inspiring her to draw from local stories.

Gabriela Flores, our Creative Producer for the Esch2022 launch, shares how her background in theatre and literature inspired her to draw from local stories.

15/04/2021

According to Michael Masberg, our Associate Creative Director, shared experiences are the glue that holds a community together. ⁠🍯⁠
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Michael believes that Esch2022 fulfils an important role here: “These are not unusual times. It is our new normal. No matter how the pandemic develops, the status quo ante is not coming back. A ceremony experience like the Esch2022 Launch accepts this and can thus be a shining example”. 🌟⁠
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To read more, head over to our blog: https://battleroyal.berlin/interdisciplinary-storytelling-in-action/

14/04/2021

Game design is only one of the multiple influences that shape our interdisciplinary approach through the work of our Associate Creative Director Michael Masberg:⁠
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“I've been a game master since I was 13 and a professional game designer since 2005. Creating meaningful decisions and putting participants in the driver’s seat is something I do every week with my gaming group.”⁠ 🕹⁠
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To read more on his background and how it informed the Esch2022 launch concept, follow the link in our bio. ⁠📱⁠
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Photo by Brendan Shelper⁠
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#storytelling #creativeconcept #creativeprocess #makemoments #immersive #participation #virtualreality #gaming #collaboration #cocreation #digital⁠ #events #esch2022 #europe #ecoc #eu

This week, we interviewed Michael Masberg, our Associate Creative Director and storytelling mastermind. We spoke with hi...

13/04/2021

Interdisciplinary Storytelling in Action • battleROYAL

This week, we interviewed Michael Masberg, our Associate Creative Director and storytelling mastermind. We spoke with him about how his background in theatre, role-playing games and novel writing shapes his approach to story and dramaturgy for bR projects in general, and the Esch2022 launch specifically.

Associate Creative Director Michael Masberg shares how his background in theatre, role-playing games and novel writing shapes his approach to storytelling.

08/04/2021

We're proactively looking at all the possibilities that last year opened up for our creative work. Some of the tools and methods that were introduced during this time are worth keeping and expanding upon. Hybrid is here to stay. 👏 And we are ready to explore those possibilities together with you out there! ⁠
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Follow the link below to read Andy Machals' article about making a moment last through a hybrid mindset and rituals at heart. 💓⁠

https://battleroyal.berlin/the-notion-of-rituals-making-a-moment-last/
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Photo by Brendan Shelper⁠
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#openingceremony #creativeconcept #creativeprocess #immersive #participation #communityaction #community #collaboration #cocreation #culture #esch2022 #europe #ecoc #eu⁠ #transformation #socialgood #designthinking #digital⁠ #urban⁠ #architecture

06/04/2021

With the Esch2022 launch, we intend to find activations that strengthen the local community and broader region. And as our Creative Producer Andy Machals writes in our latest blogpost, ⁠“let audiences experience a feeling of affinity by experiencing themselves as part of a public”.⁠
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It is crucial to therefore make this launch more accessible to people who could and would not otherwise attend. ⁠
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Read the full article on our blog now: https://battleroyal.berlin/the-notion-of-rituals-making-a-moment-last/

Photo by Andy Machals
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#openingceremony #creativeconcept #creativeprocess #immersive #participation #communityaction #community #collaboration #cocreation #culture #esch2022 #europe #ecoc #eu⁠ #transformation #socialgood #designthinking #digital

05/04/2021

At bR we believe that creativity needs pauses. The best ideas often emerge out of moments when one steps back and takes the mind off focussed work. Therefore, and because we all earned it, we are taking an Easter break. ⁠
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Spring is here and we hope that you will find time for letting your mind loose, and pondering and wondering and joy this weekend too. 💐🐰⁠
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Let’s rest and create together. ⁠
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#easter #easterbreak #spring #happyeaster #longweekend #relax #rest #creativity

01/04/2021

Our team is growing! 🌱 ⁠
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We are currently looking for several Freelance positions to join our team of creatives, strategists and producers.⁠
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Please send your CV and a short cover letter to [email protected]. Our team is eager to get to know you! 👋⁠
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#jobopening #nowhiring #careers #jobsearch #jobopportunity #hiring #application #freelancer #virtual #hybrid #events #eventproduction #behindthescenes #crewlove #onset

31/03/2021

Everyone says 'engagement', but what does that word actually mean? For the Esch2022 launch, we considered how to make the spectator the creator of the very experience they undergo, and what potential lies therein. ⁠
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In this week’s blog post our Creative Producer Andy Machals shares insight of the theoretical considerations behind this approach.⁠ Follow the link to read more. 🌎⁠

https://battleroyal.berlin/the-notion-of-rituals-making-a-moment-last/

Image by Andy Machals
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#openingceremony #digital⁠ #innovation #experiencedesign #creativity #ideas #creativeconcept #creativeprocess #immersive #participation #collaboration #cocreation #culture #esch2022 #europe #ecoc #industrial #architecture #urbandesign #quotes

This week, our Creative Producer Andy Machals delves further into the theoretical considerations that underpin the conce...

30/03/2021

The Notion Of Rituals: Making A Moment Last • battleROYAL

This week, our Creative Producer Andy Machals delves further into the theoretical considerations that underpin the concept of the Esch2022 launch. Our creative team explored the role that participation and ritual can play in making a moment last. 🤲⁠
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Head over to our blog for the full piece:

How can we build an opening ceremony that takes a region’s population over the threshold into a new era? Our answer: Rituals.