"MAINSTREAMING IS THE GOAL" 🤳🏼
Wrapping up our interview series with the engineers behind our collaboration with European NFT music marketplace Twelve x Twelve, the platform’s head of public relations, Julia Beniashvili, untangles the meteoric rise of the NFT phenomenon from a consumer — and die-hard fan’s— perspective.
What can digital ownership certificates mean for the future of mainstream cultural consumption?
Read our full interview by clicking through the link below.
#nft #marketplace #music #digitalart #consumer #mainstream #collaboration #creativestudio #battleroyalberlin
We chat to Head of Public and Artist Relations of Europe’s leading NFT music marketplace Twelve x Twelve, Julia Beniashvili about the NFT phenomenon.