UFO Media Lab -
directed by Wu Juehui at the VIP event / opening of Center Pompidou shanghai #wujuehui #fenghao pink;money ,wang zhiang and many more....
The YAIR Platform, what is it? Embodying the power of art in a liquid asset. YAIR takes the value of art and secures it with blockchain technology, making it available to a global community of collectors, traders and enthusiasts.
The art is the token. The token is the product.
The product is the art.
We work exclusively with digital art because by nature it can live on the blockchain. We are working primarily with AR/VR artworks but also media arts such as photography, video art.
YAIR is producing a collection of artworks, embodied in a collection of token supplies. Each token supply embodies a single digital artwork.
YAIR is a platform via which the artworks can be experienced by token holders, and the tokens can be purchased, collected and traded.
If you would like to know more, or get involved, reach out to us.
Lassen Sie sich von uns eine E-Mail senden und seien Sie der erste der Neuigkeiten und Aktionen von YAIR Berlin erfährt. Ihre E-Mail-Adresse wird nicht für andere Zwecke verwendet und Sie können sich jederzeit abmelden.
Nachricht an YAIR Berlin senden:
Art is full of the meaning and intention of the artist, but this meaning is also a fluid experience that is filtered through the perception of the viewer. The power of art is experienced as an interaction between the artist and the viewer. The value of art is tied to the experience but also tied to the scarcity and exclusivity of the experience. A collector captures and owns this experience through the ownership of the physical object; the canvas or the sculpture etc…
The *YAIR* project began conceptually with a plan to capture and harness the value of art through tokenizing existing physical artwork. However we soon came to realize that in such a model, there is a critical point of centralized weakness: the physical artworks themselves need to be authenticated, transported, cared for, insured and protected. This brought us to the consideration of digital art. Digital art by its nature is the perfect art to live on the blockchain.
The world of digital art faces many issues in the areas of collecting, trading, authenticating and experiencing art. The *YAIR* Platform adds access, liquidity and ease to each of these problem areas. Great art produced by leading contemporary artists has undying and undeniable power and value. *YAIR* takes the value of art and secures it with blockchain technology, making it available to a global community of collectors, traders and enthusiasts. *YAIR* works with leading contemporary artists to produce cutting edge digital artworks. Each artwork exists exclusively embodied as a limited supply of crypto-tokens. Each token unlocks access to experience the artwork and is an equity percentage of the artwork itself. The art is the token. The token is the product. The product is the art. We work exclusively with digital art because by nature it can mesh natively with blockchain technologies. We are working primarily with AR/VR art but also media arts such as photography and video art. *YAIR* is a platform via which the artworks can be experienced by token holders, and the tokens can be purchased, collected and traded.