IMRSV Arts

IMRSV Arts IMRSV Arts designs interactive experiences which explore unique, creative concepts using biometric data.
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Did you miss our live panel, "How to Build Meaning in the Age of Tech"?Tune in to hear us discuss the interactive and ar...
13/12/2020
"How to Build Meaning in the Age of Tech" | Digital session & meet the artists

Did you miss our live panel, "How to Build Meaning in the Age of Tech"?

Tune in to hear us discuss the interactive and art-based research projects with each of the five AULA Future Lab Participants!

You can watch the replay here: https://youtu.be/uU7JxTbm90A

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Have comments/questions? Feel free to leave a comment below or on our YouTube page :)

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Big thanks to our artists! And thank you to beyond. and Book a Street Artist for making this possbile.

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Moderators: Genefer Baxter and Marco Locatelli

#hm #hmbeyond #aula #aulafuturelab #imrsvarts #art #berlin #artandtech #ai #artificialintelligence #livepane

During our live panel discussion, "How to Build Meaning in the Age of Tech", IMRSV Arts' co-founders Marco Locatelli and Genefer Baxter spoke with the 5 part...

10/12/2020

While other beings are are “paying into” the ecosystem just by existing, we are draining its recourses!

Artist and designer G (@tangerine_sun) explores how AI might help in her project “Cost of Being”.

G and 4 other participants each created their own interactive installations as part of the AULA Future Lab by @imrsvarts !

Interested in hosting or joining? Send us an email [email protected]



Interested in learning more about G’s project? Join us in our LIVE panel discussion with all of the artists on DEC 12th @13:00 (link in bio)



#ai #artificialintelligence #environment #sustainability #ecofriendly #art #artandtech #imrsvarts #aulafuturelab

Have you ever wondered what the costs of our behaviors are—what impact does our consumption of resources have on our eco...
10/12/2020

Have you ever wondered what the costs of our behaviors are—what impact does our consumption of resources have on our ecosystem?

Artist and designer G (@tangerine_sun) explores how AI might help.



Interested in learning more? Join us in our LIVE panel discussion with all of the artists on DEC 12th @13:00 (link in bio)



#ai #artificialintelligence #environment #sustainability #ecofriendly #art #artandtech #imrsvarts #aulafuturelab

What is our cost of existence? It’s not a question we often ask ourselves, but an important one nonetheless. What are th...
10/12/2020
Guelang Choi - IMRSV Arts

What is our cost of existence? It’s not a question we often ask ourselves, but an important one nonetheless. What are the invisible costs of our food consumption, demolishing our habitat, and polluting the planet?

While other beings are “paying into” the ecosystem just by existing (plans cleaning polluted air for example), we are draining its resources. This is what artist and graphic designer Guelang Choi, better known as “G”, explores during her time at the AULA Future Lab.

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Learn more about G and her project in the article below! Links to a video and podcast covering her concept are included in the article, so we'd recommend a read ;)

http://imrsvarts.com/guelang-choi/

We will be speaking LIVE with G and the other participants on Dec. 12th, from 1-2:30PM! Join us for our virtual panel discussion at the link here:

https://lnkd.in/dYdnQPQ

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Interested hosting one of our workshops with your organization, or in joining our AULA Future Lab and being one of its artists? Send us an email at [email protected]

By GENEFER BAXTER What is our cost of existence? It’s not a question we often ask ourselves, but an important one nonetheless. What are the […]

The future of how we place our bets will most likely involve a new competitor; intelligent algorithms who feed off of ou...
10/12/2020
Tarik Floyd - IMRSV Arts

The future of how we place our bets will most likely involve a new competitor; intelligent algorithms who feed off of our previous bets, cultural data, and even real-time biometric information.

Artificial intelligence needs only to be told to maximize a certain objective, such as “predict the best-selling t-shirt”, and it will execute on that task. But could a machine predict something as sacred as human tastes and trends? Afterall, aren’t these things based on fluid events in economics and politics, and influencers like YouTube celebrities or sports stars?

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Learn more about Tarik Floyd and his project in the article below! Video links to a video and podcast covering his concept are included, so we'd recommend a read ;)

http://imrsvarts.com/tarik-floyd/

We will be speaking LIVE with Tarik and the other participants on Dec. 12th, from 1-2:30PM! Join us for our virtual panel discussion at the link here:

https://www.linkedin.com/events/howtobuildmeaninginageoftech-di6725337431509344256/

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Interested hosting one of our workshops with your organization, or in joining our AULA Future Lab and being one of its artists? Send us an email at [email protected]

By GENEFER BAXTER Betting and gambling seem to be embedded into the culture of human beings. Perhaps we like to take risks because we feel […]

We interact with the virtual world daily, and thus generate a trail of information relating to our personal preferences,...
10/12/2020
Rocío Gauna - IMRSV Arts

We interact with the virtual world daily, and thus generate a trail of information relating to our personal preferences, our biology, and private information such as passwords and account numbers. Our laptops and cell phones seem compact and local, but we forget that they are connected to an invisible world of wires and waves.

Rocio Gauna uses her installation “Wear your Data” to inform us that much of our personal data is so accessible, we may as well take a loudspeaker and announce it to the world. Or better yet, wear it on our clothes.

http://imrsvarts.com/rocio-gauna/

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Learn more about Rocio and her project in the article below! Links to a video and podcast covering her concept are included, so we'd recommend a read ;)

We will be speaking LIVE with Rocio and the other participants on Dec. 12th, from 1-2:30PM! Join us for our virtual panel discussion at the link here:

https://www.linkedin.com/events/howtobuildmeaninginageoftech-di6725337431509344256/

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Interested hosting one of our workshops at your organization, or in joining our AULA Future Lab and being one of its artists? Send us an email at [email protected]

By GENEFER BAXTER We interact with the virtual world daily, and thus generate a trail of information relating to our personal preferences, our biology, and […]

We are quickly approaching a world where the digital space is as omnipresent as air. Though we still have physical inter...
10/12/2020
Jinyu Chen - IMRSV Arts

We are quickly approaching a world where the digital space is as omnipresent as air. Though we still have physical interfaces, they seem to be the final barrier to be broken before we achieve complete integration with our devices.

Perhaps because of our dependence on outside stimulation and material things, we are finding that we have less and less time to look inside ourselves. Our attention is being hijacked, and according to Jinyu Chen, it’s something we should take back.

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Learn more about Jinyu and her project in the article below! Links to a video and podcast covering her concept are included in the post, so we'd recommend a read ;)

We will be speaking LIVE with Jinyu and the other participants on Dec. 12th, from 1-2:30PM! Join us for our virtual panel discussion at the link here:

https://www.linkedin.com/events/howtobuildmeaninginageoftech-di6725337431509344256/

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Interested hosting one of our workshops at your organization, or in joining our AULA Future Lab and being one of its artists? Send us an email at [email protected]

By GENEFER BAXTER We are quickly approaching a world where the digital space is as omnipresent as air. Though we still have physical interfaces, they […]

Should we outsource our human intuition to Artificial Intelligence? We are already experiencing the addition of AI in ou...
10/12/2020
Beatriz Oliva Reid - IMRSV Arts

Should we outsource our human intuition to Artificial Intelligence? We are already experiencing the addition of AI in our music choices and in the ads we see. But where's the line?

Beatriz explores these questions in her installation titled “More Than Clothes”. Through an app called “M/th”, an AI that uses your personal data to help guide you in your outfit choices for every-day life or for special occasions.

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Learn more about Beatriz and her project in the article below! Links to a video and podcast covering her concept are included, so we'd recommend a read ;)

http://imrsvarts.com/beatriz-oliva-reid/

We will be speaking LIVE with Beatriz and the other participants on Dec. 12th, from 1-2:30PM! Join us for our virtual panel discussion at the link here:

https://www.linkedin.com/events/howtobuildmeaninginageoftech-di6725337431509344256/

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Interested hosting one of our workshops with your organization, or in joining our AULA Future Lab and being one of its artists? Send us an email at [email protected]

By GENEFER BAXTER Should we outsource our human intuition to Artificial Intelligence? AI is a reality that we are facing today. It has proved itself […]

Should we outsource our intuition to Artificial Intelligence?#AI is a reality that we are all facing. It has proved as a...
07/12/2020

Should we outsource our intuition to Artificial Intelligence?

#AI is a reality that we are all facing. It has proved as a helpful tool for crunching big data and has even helped us learn about ourselves.

But where’s the line? Artist and designer Beatriz Olivia Reid explores this question in her installation titled “M/th”.

This installation is a part of the AULA Future Lab by IMRSV Arts. All projects are displayed at H&M beyond in Berlin Mitte.

Want to learn more? Join us in our panel discussion on December 12th (link in bio)

#artificialintelligence #aula #imrsvarts #aulafuture #fashion #hm #human #aivshuman

The Team took a field trip to @futuriumd for some project inspiration and motivation on Thursday.Next week will be our f...
17/10/2020

The Team took a field trip to @futuriumd for some project inspiration and motivation on Thursday.

Next week will be our final project pitches! 😱

We can't believe we're already two weeks in to the AULA Future Lab!!!Our participants are dillegently working on their c...
14/10/2020

We can't believe we're already two weeks in to the AULA Future Lab!!!

Our participants are dillegently working on their concepts, and did their first pitches. In the next weeks, we will polish ideas and begin building 😍💪🏾

Great job so far, team!

Today, the team took a deep dive into #AI 🦾 After an informative presentation by @hyphy_waifu each member  got a wide vi...
02/10/2020

Today, the team took a deep dive into #AI 🦾 After an informative presentation by @hyphy_waifu each member got a wide view of how the tech works and how it might be used artistically.

Later in the lab, they each took note of particular trends like human-machine collaboration and tech bias, that could be clues as to where their final projects could go!

#AULAFutureLab2020

Last year, we had the opportunity to observe and investigate the inner-workings of a Biotech lab which works with antibo...
09/01/2020
These Scientists--and Tech Titans--Are Working With Artists to Boost Creativity. Here's Why You Should Do the Same

Last year, we had the opportunity to observe and investigate the inner-workings of a Biotech lab which works with antibodies for research.

We wondered how the immune system (the illusive organ producing those antibodies) reflects our narratives as human beings, and if those stories could be quantified in the same way a heart beat or a voice could, using modern technology.

And if it was possible, we wondered, what would be the value of that story to the rest of the world? We hypothesize that quantifying our human story is possible, and we'll leave the decision on HOW valuable it is, to you.

In September 2020, we will return to Philadelphia to exhibit an installation inspired by our hypothesis, and the opening will officially launch our arts-based research project.

#immersiveart #artandtech #artandscience #biotech

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Read more below in this article by Inc. Magazine:

The artist-in-residence program at Philadelphia's Integral Molecular facilitates creativity through collaborations between professionals in vastly different fields.

18/11/2019

In October, @imrsvarts curated a space for getting in touch with something primitive and human.

At EMERGE, each guest receives their own heart rate monitor, which corresponds to a LED light. As the audience moves to the music, their emotional response is visualized and augments the venue ⚪️👁⚪️

Let’s change the way that we experience music together ❤️

Featured artists:
@seraiahnicole
@elicapella9
@eazymelow
@_plantbasedmami_
@fr33sol
@lavvagod

Lighting by @immergeinteractive

Video by @eazymelow

#imrsvarts #emergephilly #music #art #philly #interactiveart #installationart

Thank you Book a Street Artist Community
04/11/2019
Book a Street Artist

Thank you Book a Street Artist Community

You've probably seen a work of art that made your heart beat fast, but IMRSV Arts duo Genefer and Marco have created something even more exciting: a work of art that can respond to your own heartbeat. 💓💓 Using the latest technology to transform viewers' experiences of an exhibition space, their event EMERGE combines innovative light and sound with bio-metric data specific to each visitor. 🌟

We asked them about the inspirations behind this work, and their hopes for future collaborations between art and tech - read the interview here: https://magazine.bookastreetartist.com/all/inspiration/existing-on-the-cusp-of-physical-and-virtual-where-technology-meets-the-art-world

Yesterday, we had the incredible opportunity to begin a program with @firsthandphilly 🎉For the next few weeks, we will b...
25/10/2019

Yesterday, we had the incredible opportunity to begin a program with @firsthandphilly 🎉

For the next few weeks, we will be working with these wonderful group of young creatives as they dive into @imrsvarts and re-brand our logo!

We started off by having them test out our installation created in collaboration with @immergeinteractive

They were strapped into a heart rate monitor—the faster their heart beat, the higher the light went 💙

#imrsvarts #interactiveart #immersiveart #philly #phillyart

We’re so grateful to have hosted @lavvagirl_ ‘s last show of the year at EMERGE 💙We’re excited to see what she cooks up ...
22/10/2019

We’re so grateful to have hosted @lavvagirl_ ‘s last show of the year at EMERGE 💙

We’re excited to see what she cooks up next with @fr33sol 👉 & if you haven’t yet, cop his gear (swipe to see)

📷 @3rdeyechey

#art #light #lighting #immersive #immersiveart #interactive #interactiveart #imrsvarts

We wonder what it means to experience your essence in a new light. Biometric visualization allows us to explore that.Tha...
21/10/2019

We wonder what it means to experience your essence in a new light. Biometric visualization allows us to explore that.

Thanks for joining us on the ride 👁

#EMERGE2019

📷 @immergeinteractive

Love is healing. Love is powerful. Love is everlasting!Thank you for sharing your hearts with us for these past 3 days 💜...
18/10/2019

Love is healing. Love is powerful. Love is everlasting!

Thank you for sharing your hearts with us for these past 3 days 💜 The energy exchange was real, and we hope that you EMERGED into your fullest potential!

Let’s keep this positive and uplifting vibe going—who wants to see more from @imrsvarts ??

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📷 @aj_snapps
💡 @immergeinteractive

#art #light #phillymusic #immersiveart #interactiveart #lightshow #music #imrsvarts

50 Shades of DOPE ⚪️👁⚪️Last night’s performance was full of contagious energy, and it showed!!!You brought the energy an...
17/10/2019

50 Shades of DOPE ⚪️👁⚪️

Last night’s performance was full of contagious energy, and it showed!!!

You brought the energy and we reciprocated it. Thank you 💜

TONITE 👉 @weareearf will be performing LIVE at 8. Doors open at 7PM

•SOLD OUT•

📷 @aj_snapps

#art #light #interactiveart #immersiveart #imrsvarts #phillymusic #phillyconcert @ Philadelphia, Pennsylvania

16/10/2019

@elicapella9 let his heart out at EMERGE 👁

We see you!

Don’t miss out on this immersive audio-visual experience:

Oct 16 - @eazymelow • @_plantbasedmami_ • @llcoolsk8z

Oct 17 - @fr33sol • @lavvagirl_ (@weareearf)

#phillymusic #phillyartshow #light #interactive #immersiveart #phillysound #imrsvarts

⚪️ Love quantified ⚪️We emerged yesterday a little lighter and a little warmer after last nights performace with @elicap...
16/10/2019

⚪️ Love quantified ⚪️

We emerged yesterday a little lighter and a little warmer after last nights performace with @elicapella9 & @seraiahnicole 👁

If you missed it, be sure to visit tonight’s performance ft @eazymelow, @_plantbasedmami_, & @llcoolsk8z

📷 @eazymelow
💡 @immergeinteractive

#art #light #lightshow #lightdesign #interactiveart #immersive #immersiveart #imrsvarts #philly #philly_igers

The love was real yesterday for the opening night of EMERGE 💜Dozens of heart beats lit up as @elicapella9 & @seraiahnico...
16/10/2019

The love was real yesterday for the opening night of EMERGE 💜

Dozens of heart beats lit up as @elicapella9 & @seraiahnicole took the stage and delivered their powerful message.

Thank you to all who participated, and we’ll see you tonight @7 for day two of our interactive installation.

Tonight @8, @eazymelow, @_plantbasedmami_, and @llcoolsk8z take the spotlight with some surprises for you!

⚪️👁⚪️

🎥 @seraiahnicole

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#interactive #art #phillyart #phillymusic #light #lightshow #interactive #immersive #immersiveart #imrsvarts

15/10/2019

Are you ready to experience music in a new way?

Its opening night of EMERGE - An interactive music performance ⚪️👁⚪️

Your heart beat will be visualized, adding light and energy to the space. This is a collective endeavor and we’re excited to have you 💜

Doors tonight @7PM, show is @8PM | ft. @seraiahnicole & @elicapella9

Tickets available at the link in our bio, $15 at the door

Drinks will be available

🎧 #art #phillymusic #philadelphia #interactive #interactiveart #artexhibition

14/10/2019

Warning ⚠️ flashing lights may cause enlightenment

#EMERGE

Don’t miss your chance to see this art piece, with live performances from Philly legends:

15th - @seraiahnicole | @elicapella9
16th - @eazymelow | @_plantbasedmami_ | @llcoolsk8z
17th - @fr33sol | @lavvagirl_ (@weareearf)

(Ticket link in our bio)

11/10/2019

This is not just a music performance, this is an interactive experience.

Each participant will recieve their own heart beat monitor, which will collectively modulate the auora of the venue. Our musicians have prepared sets which will bring you through a range of emotions.

Why?

Music is not linear, it is a conversation, and we want to include YOU in that dialougue. Our aim is, that you leave us better than you came in. More whole, full of life, and with more joy in your HEART.

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Video by: Eazymelow Productions

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Berlin

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Re-thinking Art Experiences

IMRSV Arts was conceived in an attempt to revolutionize the way art is experienced, after co-founders Marco Locatelli and Genefer Baxter noticed a lack of engagement from viewers. Founded in 2017, the entity now builds experiences where viewers are encouraged to participate in each exhibition through the use of new media technology.

“We create interactive installations because we believe in the power of art and technology to bring people together for an impactful experience.

With our art, we want to describe the primitive inner-workings of human beings. Sensor technology and data visualization techniques have made this possible by quantifying our emotional responses to outside stimuli (such as our relationships with other humans or with an art installation).”

We believe that biometric data like brain waves, heartbeat, movement and voice, have the potential to tell us about ourselves. Visualizing our innermost emotions forces the audience to confront an authentic virtual portrait of themselves, and we believe that that has great value.

Kunst & Unterhaltung in der Nähe


Andere Kunst in Berlin

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Bemerkungen

Genefer and IMSRV greatest visual magicians. Great show in schalet. Cannot wait for next one up. Anton unai
PolarTv è andata al Castello di San Vigilio a trovare Genefer Baxter e Marco Locatelli (IMRSV Arts), curatori della mostra Virtual Primitivism. Riprese: Mattia Gritti & Lucia Steakhutzee Montaggio: Lucia Secomandi Si ringraziano il Gruppo di Lavoro S. Vigilio (in particolar modo l'architetto Valsecchi, Pierantonio Volpini, Maria Laura e Raffaele) e Sabrina Locatelli per la traduzione. #virtualprimitivism #generativeart #artedigitale #arte #digitale #mostra #castellosanvigilio #sanvigilio #bergamo #cittàalta #bergamoalta #architetto #artcurator #eventibergamo #giovani #berlino