It attracts 40,000 to 50,000 visitors every day.The store is located on Tauentzienstraße, a major shopping street, between Wittenbergplatz and Breitscheidplatz, near the centre of the former West Berlin. It is technically in the extreme northwest of the neighbourhood of Schöneberg.Since 2015, KaDeWe has been owned by the Central Group, a Thailand-based international department store conglomerate.HistoryThe store was founded in 1907 by Adolf Jandorf, who persuaded the famous architect Emil Schaudt to build his store. It opened on 27 March 1907 with an area of 24,000 sq-m.In June 1927, ownership changed to the Hermann Tietz. Hermann Tietz was responsible for modernizing and expanding the store. They had the ambition to add two new floors but because of the Nazi rise to power in the 1930s their plans came to a sudden halt. Hermann Tietz was a Jewish owned partnership and because of the Nazis' race laws the company was aryanized by duress and the name changed to Hertie. During World War II Allied bombing ruined most of the store, with one shot-down American bomber actually crashing into it in 1943. Most of the store was gutted, which caused its closure. The re-opening of the first two floors was celebrated in 1950. Full reconstruction of all seven floors was finished by 1956. "KaDeWe" soon became a symbol of the regained economic power of West Germany during the Wirtschaftswunder economic boom, as well as emblematic of the material prosperity of West Berlin versus that of the East.