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01/08/2026
Tonight! Sarah Hagen makes her APAP showcase debut at Don’t Tell Mama Piano Bar. See you there :)
10/31/2025
We are thrilled to welcome award-winning Canadian singer-songwriter, pianist and national radio host Laila Biali to the DeMerchant Artists Agency!
From Carnegie Hall to Beijing’s National Centre for the Performing Arts, Laila has captivated audiences worldwide with her vibrant blend of jazz and pop. A JUNO winner and CBC’s Saturday Night Jazz host, she brings artistry, warmth, and joy to every stage.
✨ Featured programs:
🎵 Joni Mitchell & The Canadian Songbook Reimagined – a fresh, heartfelt tribute to Canada’s musical icons.
❄️ Wintersongs & Holiday Classics – a sparkling seasonal concert of originals and timeless favourites.
Learn more at demerchantagency.com/laila-biali
10/23/2025
It’s showcase time! 🎻✨ Inn Echo takes the stage Saturday night at Alberta Showcase — ready to bring their magic to the Prairies!
10/19/2025
Campbell & Johnston with Matt Andersen. Jam extraordinaire!
09/09/2025
🎶 Step back in time with The Dreamboats! 🎶
We’re excited to share that The Dreamboats will be showcasing next week at Midwest Arts Xpo. Known for their high-energy performances that bring the 50s & 60s rock ’n’ roll era to life, they’re not to be missed!
📍 Showcase Schedule – Baird Center (2nd Floor), Room 204B/C
• Monday, Sept 15 at 9:50 PM
• Tuesday, Sept 16 at 7:30 PM
🙋♀️ Stop by and connect with us at the DAA Booth #339 in the Exhibit Hall—we’d love to see you there!
09/02/2025
✨ New to the DAA roster ✨
We’re thrilled to welcome Haley Marie (Aurelia Productions) to the agency! 🎶
Known for her popular show Becoming the Beatles, Haley Marie returns to her classical roots with a brand new production:
Debussy, Ravel & Fauré – The Rebuilding of Paris ✨
The Rebuildling of Paris offers a captivating blend of live music, stunning visuals & storytelling that takes audiences on a journey through Paris’ triumphant transformation after tragedy. Featuring the music of Debussy, Ravel and Fauré, performed on flute, piano, and cello, plus the daring artists who reshaped the City of Light forever.
📍 Two unforgettable shows. One extraordinary artist.
08/20/2025
✨ New Artist Signing ✨
Demerchant Artists Agency is pleased to announce the addition of Payadora to our roster.
This outstanding ensemble brings the drama and elegance of Argentine tango to the concert stage, combining traditional repertoire with nuevo and original works. Known for their virtuosic musicianship and engaging performances, Payadora has become a sought-after presence at festivals, performing arts centers, and concert series across North America.
We look forward to collaborating with you to bring this exciting ensemble to new audiences.
🌍✨ We’re thrilled to share that we are routing a Canada + US tour for Le Mystère des Voix Bulgares in October 2026!
This Grammy Award-winning all-female choral ensemble is renowned for their haunting, otherworldly harmonies that blend centuries-old Bulgarian folk traditions with strikingly modern sounds. Most recently, they collaborated with Jacob Collier on “All Around You” from his Grammy-nominated Djesse Vol. 4 (2025).
Don’t miss the chance to share one of the world’s most transformative vocal ensembles with your audience.
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Established in 2014, YOU will LOVE it LIVE! is a performing arts booking and management agency, now based in Ottawa, Ontario.
We work with a diverse roster of original performing artists in theatre, various genres of music, storytelling and family entertainment. Our talented artists offer presenters beautifully-produced shows that are both entertaining and meaningful to today's audiences.
YOU will LOVE it LIVE! represents the roster at a growing list of annual showcases and industry events across Canada and the US such as Ontario Contact (Agent of the Year 2018), Canadian Music Week, Contact East, Organization of Saskatchewan Arts Councils, Manitoba Showcase, Alberta Showcase, Pacific Contact, Capacoa, Arts Northwest, Folk Alliance International, Folk Music Ontario and Mundial Montreal.
Owner and agent, Genevieve (Genny) DeMerchant is a passionate, performing arts professional with over 15 years experience in marketing and development prior to venturing into the world of "agenting".
She gets amped up about helping artists develop their personal brand and crafting effective marketing tools to help grow their profile and career. She understands the important role these tools play for presenters when making decisions to book an artist for their festival or event.
When not at her desk, Genny is most likely out walking her awesome dog (Haydn), sneaking in a few minutes of yoga or creating something new and tasty in the kitchen.
