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AI could give rise to entirely new game genres, but it’s unlikely to replace big-budget AAA titles, according to Asha Sh...
06/09/2026

AI could give rise to entirely new game genres, but it’s unlikely to replace big-budget AAA titles, according to Asha Sharma.

Speaking at the Fortune Brainstorm Tech conference, Sharma said AI is more likely to reshape how games are developed and enable new types of interactive experiences than to replace the sophisticated systems and production pipelines behind modern gaming.

Asha Sharma has said there will be more XBOX Exclusives coming: “Our business isn't particularly healthy, as you noted, ...
06/09/2026

Asha Sharma has said there will be more XBOX Exclusives coming:

“Our business isn't particularly healthy, as you noted, and so we're starting by introducing 1 or 2 signature exclusives, and as the business is healthy, we will look to try and do more."

Hahahahahahahaha he is real 🤣🤣🤣🤣“By Azura, by Azura”
06/09/2026

Hahahahahahahaha he is real 🤣🤣🤣🤣

“By Azura, by Azura”

Persona 5 Royal is out now on XBOX Gamepass
06/09/2026

Persona 5 Royal is out now on XBOX Gamepass

XBOX CEO Asha Sharma: "[We lowered the price] and we are starting to see a return to growth [with Xbox Game Pass]; we se...
06/09/2026

XBOX CEO Asha Sharma:

"[We lowered the price] and we are starting to see a return to growth [with Xbox Game Pass]; we see more subscribers; we see, more importantly, better retention. We will do more this Summer to create more flexible offerings to meet all the types of players we have."

Destiny 2 reaches over 160K players on Steam. Almost double Marathons highest peak.
06/09/2026

Destiny 2 reaches over 160K players on Steam. Almost double Marathons highest peak.

There are more people playing Destiny 2 than Marathons highest peak on Steam.
06/09/2026

There are more people playing Destiny 2 than Marathons highest peak on Steam.

XBOX Wireless Controller X25 Special Edition coming soon
06/09/2026

XBOX Wireless Controller X25 Special Edition coming soon

Kingdom Hearts collection announced for Switch 2/XBOX/PS5
06/09/2026

Kingdom Hearts collection announced for Switch 2/XBOX/PS5

A closer look at the custom skins for Master Chief in Halo Campaign Evolved
06/09/2026

A closer look at the custom skins for Master Chief in Halo Campaign Evolved

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