Never Was Average

Accueil
Canada
Montreal, QC
Never Was Average

Never Was Average is a a community-based creative company on the mission to reshape the culture.

05/22/2026

recently took over our studio for her Still in the Noise photo series. Here’s what she had to say about the creative intentions behind the project. Have an idea worth exploring? Our studio is open until the 30th.

02/23/2026

Dans le cadre du Mois de l’histoire des Noirs, notre CEO, Harry Julmice, a été invité par la Banque TD à partager son parcours entrepreneurial, et surtout, l’impact culturel de Never Was Average à Montréal.
L’article complet est disponible sur LinkedIn.

As part of Black History Month, our CEO, Harry Julmice, was invited by TD Bank to share his entrepreneurial journey — and, more importantly, the cultural impact of Never Was Average in Montreal.
The full article is available on LinkedIn.

02/14/2026

Since the Benito Bowl, a lot of you have been challenging something uncomfortable: “Latino” isn’t one clean identity.

It’s language. It’s colonization. It’s diaspora. It’s Africa. It’s Indigenous roots. It’s Europe. It’s migration. It’s layered.

That reflection brought us back to , a photo series we created in Montréal as a visual conversation where people defined themselves in their own words. Afro-Caribbean. Afro-Latinx. Indigenous. White. Mixed. Second-generation. Artists. Daughters. Sons. Q***r voices. People navigating duality daily.

Then we hosted Las Hermanas, an in-person conversation about womanhood, colorism, invisibility, and the pressure of being “not enough.”

We heard:
“I’m too Black to be Latina.”
“I’m Latina here, but not there.”
“I’m proud, but I’m tired.”

Because Latino identity isn’t a monolith.
Over 130 million Afro-descendants live across Latin America. That history shaped the culture, even when it’s erased from the narrative.

And Montréal? Layered too. So when we say “Latino” here, what do we actually mean? Nationality? Language? Skin tone?

What narrative about what we think we understand about Latinos needs to evolve so we can truly connect beyond nationality?

Tell us.
Save this.
Share it with someone who lives between worlds.

12/26/2025

Happy everything, and see you all in 2026!

photo found on

11/27/2025

Hey, so we’re in Medellín for the week, taking this time to do more research for our non-profit . As you already know, TRAVELING is a big part of how we design, create, and move.

Coming from a hood where we never imagined going outside of MTL, the first time we took a plane really showed us that the sky is NOT the limit.

We’ll share more of our trip soon, but for now we wanna leave you with this beautiful image from inside the . This building was originally built in the 1930s as Medellín’s old Municipal Palace, designed in a strong Art Deco style. It’s now a national monument, and over time it’s been reinforced for safety, which is why this colorful anti-seismic structure sits right in the middle of the courtyard.

And it’s not even an art installation 😅 (I searched the web for real, I was confused too). But it reminded us of something important: everything is design, even the things we don’t always notice.

So who’s down to join us on a trip from Montréal → Medellín, guided by Le Marathon?

11/10/2025

PRESS PLAY for a little reminder

What if you start doing the work for yourself today and made today the day it all began? Thanks for the reminder 🫶🏾🌀

Adresse

1920 Baile
Montreal, QC
H3H 2S6

Site Web

https://neverwasaverage.com/

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