23/01/2025
Idea comes in when the mind is open.
BETTER to BEST BHUTAN –A Nation Building Initiative
Alu Quchu Production, with technical support from SAMUH and BBS, is grearing up to present a new reality show ‘Drapinalay Drap Drukyul’ (DDD), also known as Better to Best Bhutan (BBB). Launching in March 2025, this groundbreaking initiative aspires to empower Bhutanese individuals, communities, and Dzongkhags by fostering a culture of innovation and entrepreneurship.
The reality show aims to identify and nurture talents across the country, providing a platform for creative minds to showcase their ideas and solutions that can drive Bhutan’s development. By highlighting resourceful individuals and innovative projects, the show will inspire a collective effort toward national prosperity.
Through engaging episodes and expert mentorship, participants will tackle real-world challenges, encouraging sustainable practices, creative problem-solving, and collaboration. The show envisions fostering a vibrant entrepreneurial ecosystem that reflects Bhutan’s unique values while paving the way for economic growth and self-reliance.
Aligned with Bhutan’s commitment to Gross National Happiness, Better to Best Bhutan will celebrate and empower the nation’s creative potential, ensuring that innovation becomes the cornerstone of Bhutan's progress. Stay tuned as the journey from Better to Best unfolds, transforming Bhutanese aspirations into reality.
Bhutan is undergoing a transformative journey toward a prosperous and self-reliant future, inspired by the visionary initiatives of the Golden Throne. Central to this transformation is the launch of the 13th Five-Year Plan (FYP), the Gyalsung program, and the Gelephu Mindfulness City (GMC) project, all of which seek to prepare Bhutanese citizens to become conscientious contributors to the nation's progress.
The 13th FYP represents a monumental investment of Nu. 456 billion, envisioning Bhutan’s evolution into a “High Income GNH Economy” by 2034, with a projected GDP of USD 10 billion. This ambitious plan aligns with Bhutan’s national brand, Bhutan Believe, which embodies the collective aspirations of the Bhutanese people and strengthens the bond between citizens, the nation, and the Golden Throne. It emphasizes a shared vision of unity, purpose, and belief in the nation's potential to achieve remarkable goals.
Despite these promising endeavors, Bhutan faces critical challenges, including youth emigration, unemployment, and sluggish economic recovery. These issues demand a concerted effort to uplift morale and create a cohesive force for progress. The Better to Best Bhutan initiative addresses these challenges by fostering optimism, instilling hope, and rallying the Bhutanese around a shared vision of prosperity. Grounded in the principles of Bhutan Believe—“We see a bright future. And we believe in our ability and responsibility to realize it together”—this reality show seeks to inspire a brighter tomorrow while positioning Bhutan as a global beacon of possibility.
Objectives
Inspire Contribution
Motivate Bhutanese citizens to actively support national initiatives, including achieving the USD 10 billion GDP target by 2033 and the establishment of the transformative Gelephu Mindfulness City.
Boost Innovation
Encourage creativity, entrepreneurship, and innovative thinking among Bhutanese individuals and communities, fostering a culture of progress and ingenuity.
Foster Camaraderie
Promote unity, healthy competition, and collaborative efforts among the 20 Dzongkhags, strengthening bonds across districts to achieve common goals.
Youth Empowerment
Provide a platform for young Bhutanese to develop their talents, explore creative career opportunities, and contribute meaningfully to the nation’s development.
Nation Building
Reinforce the spirit of nation-building by encouraging active participation and collective action toward a brighter future.
Additionally, the project will generate employment opportunities for Bhutanese citizens, offering them hands-on experience in managing a national initiative of this scale.
The Show Format
Better to Best Bhutan will feature a dynamic and spirited competition among the 20 Dzongkhags. Each district will present its best ideas, talents, and innovative projects, showcasing its unique contributions toward development and progress.
The show will blend entertainment with competition, judged by experts from diverse sectors and enriched by public voting to engage viewers actively.
Duration:
The reality show will span 12 weeks, running from March to May 2025, with each episode designed to inspire, motivate, and celebrate creativity and innovation.
Prizes:
Attractive prizes will reward the top three Dzongkhags, recognizing their most impactful and creative projects. Additionally, outstanding projects may gain the attention of investors and be considered for support by the Royal Government, ensuring their realization.
Call to Action
We extend an open invitation to businesses, international organizations, government agencies, and non-government organizations to join us in this transformative endeavor as partners and sponsors. Your collaboration will be instrumental in making Better to Best Bhutan a cornerstone of the nation’s innovation and development journey.
Together, we can shape a brighter, more prosperous future for Bhutan. Let’s embark on this transformative journey and shine as a beacon of possibility for a “Better to Best Bhutan”.
