Joy Hysteric

Joy Hysteric Joy Hysteric Studio - Vol. 1 is a carefully curated studio, showroom and concept space for creators. A space where [Mel's] dreams come to life.. stayed tuned.

Joy Hysteric was established in 2004, founded by creative director and stylist Mel Tan who opened the first Joy Hysteric boutique on the Gold Coast in Queensland, Australia. After 11 years of bricks n mortar retail, Joy Hysteric moved online exclusively mid-2015.
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Joy Hysteric is synonymous in representing Mel's aesthetic and attitude - a juxtaposition of high end vs bad ass femme. The Joy Hyster

ic name being a juxtaposition in itself, inspired by two major emotions that run through Mel's veins when it comes to fashion; Joy and Hysteria.
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2024 welcomes a highly anticipated relaunch of a brand that is 20 years strong.

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Sydney, NSW

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