Dance Principals United

Dance Principals United Dance Principals United is a group run by dance studio owners for dance studio owners. We aim to support your business as you grow your studio

Weekend plans? 💛Just a studio owner enjoying a relaxing weekend of…✨ “Quickly” checking the inbox✨ Thinking about next t...
28/08/2026

Weekend plans? 💛

Just a studio owner enjoying a relaxing weekend of…

✨ “Quickly” checking the inbox
✨ Thinking about next term’s timetable
✨ Remembering a costume you forgot to order
✨ Having a brilliant studio idea in the shower
✨ Trying NOT to open the laptop
✨ Opening the laptop anyway 😅

Studio ownership has a funny way of following you home.

So here’s your weekend reminder: not everything needs to be done today.

The studio will still be there Monday. The emails can wait. And that idea you just had? Pop it in your notes and go enjoy your coffee while it’s still hot. 😂☕️

27/08/2026

Amanda was pretty bummed about not being able to join Bec and Nath on their Mastermind group tour this week.

Being the selfless people we are, we promised to have no fun without her.

Safe to say we had a horrible time drinking champagne in the First Class lounge, tasting the best cocktails in Auckland and connecting with other awesome business owners. Amanda was probably lucky she got to stay at home 😜

27/08/2026

“But we’ve always done it this way…” 👀

Possibly one of the most expensive sentences in studio ownership.

Because sometimes the way you’ve always done it works brilliantly.

Keep it. 🙌

But sometimes we keep the same timetable, the same concert processes, the same enrolment systems, the same admin tasks and the same way of doing things simply because… well… that’s what we’ve always done.

Even when it’s:

❌ Taking WAY too much time
❌ Creating unnecessary stress
❌ Not making money
❌ Not getting the result we actually want

As your studio grows, your systems need to grow with it.

So here’s a question worth asking:

If you were starting your studio today, knowing everything you know now… would you still do it this way?

If the answer is no, maybe it’s time to change it. 💛

Comment PODCAST and we’ll send you instant access to this week’s episode. 🎧

Be honest… where are the notes from your last teacher observation? 👀In a notebook?A Google Doc somewhere?On a sticky not...
25/08/2026

Be honest… where are the notes from your last teacher observation? 👀

In a notebook?
A Google Doc somewhere?
On a sticky note on your desk?
Still floating around in your head? 😅

Giving your teachers feedback isn’t usually the problem.

It’s what happens after the conversation.

Did they complete the training you assigned?
Did you follow up on that classroom issue?
When did you last observe them?
Are their certifications up to date?
Where on earth did you save their contract?

When staff development relies on you remembering ALL THE THINGS, something is eventually going to slip through the cracks.

And that’s not because you need to “get more organised.”

You need a system.

Imagine being able to observe a teacher, assign their next training and actually track their progress — without another random spreadsheet or reminder scribbled on a piece of paper.

That’s the kind of stuff that gives you more time to actually lead your team, rather than constantly chase them.

Studio Growth Club members, this is exactly what we’re building towards. 💛

Want to know more about SGC and the systems that can make studio ownership a whole lot lighter?

DM us “GROWTH” and we’ll send you the details.

24/08/2026

Are you following up with your enquiries… or quietly hoping they’ll follow up with YOU? 👀

In our latest podcast episode, we shared this story about a diagnostic clinic that would NOT give up.

Calls.
Texts.
Emails.
Automated follow-ups.
Personal follow-ups.

And you know what?

It didn’t feel annoying. It felt helpful.

Because they were making it easier for the customer to take the next step.

Meanwhile, in dance studio land, an enquiry comes through on Monday and by Thursday we’re thinking…

“Oh crap, I still need to reply to that.” 😬

Following up doesn’t make you desperate.

It makes it easier for a busy parent to enrol.

And sometimes that second, third or fourth follow-up is exactly what they need.

Want to hear the full conversation about why studio owners are ghosting their enquiries — and what to do instead?

Comment PODCAST and we’ll send you instant access. 🎧💛

The right room can change everything. Because sometimes you don’t need another strategy, another podcast or another hour...
20/08/2026

The right room can change everything.

Because sometimes you don’t need another strategy, another podcast or another hour spent Googling what every other studio is doing.

You need the right people around you.

Studio owners who get the hard decisions.
Who celebrate the wins that nobody else quite understands.
Who’ll share what’s working AND what’s not.
Who remind you that you don’t have to figure it all out alone.

The right people don’t just support your growth.

They change what’s possible.

Find your people. Get in the room. 💛

Can we get a HUGE round of applause for Brianna McInerney and the team at Spark Performing Arts?! 👏💛Our Open Week 2026 w...
20/08/2026

Can we get a HUGE round of applause for Brianna McInerney and the team at Spark Performing Arts?! 👏💛

Our Open Week 2026 winner in the 0–500 starting class placements category absolutely smashed it.

They went from 412 → 498 class placements.

That’s:

🔥 +86 class placements
📈 20.87% growth
💰 $30,960 in additional class fees for the rest of 2026

THIRTY. THOUSAND. DOLLARS. 🤯

And this is exactly why we bang on about Open Week.

It’s not just about filling a few empty spots. When you have a strategy behind your marketing, follow-up and enrolment process, a focused enrolment campaign can make a serious difference to your studio’s revenue for the rest of the year.

Brianna, we are SO thrilled for you and your team. What an incredible result! 🏆

20/08/2026

You’re not being ghosted by your enquiries…

You might be ghosting THEM. 👀

We see this all the time with studio owners.

A new enquiry comes in and you think, “I’ll get back to that later.”

But first there’s a costume to choose.
A parent email to answer.
A timetable issue to fix.
A teacher who needs something.

And suddenly that potential new family has been sitting in your inbox for two days.

Here’s the uncomfortable question:

If growing your studio is a priority, why aren’t new enquiries a priority too?

We go above and beyond to create an incredible experience for our current families (and we absolutely should 💛).

But that incredible experience needs to start before they enrol.

In this episode of the DPU Podcast, we’re talking about the enquiries you’re accidentally leaving on the table - and what needs to change if you want to grow.

Comment PODCAST and we’ll send you instant access. 🎧

19/08/2026

THIS is what Open Week is all about 💛

A huge congratulations to our Open Week winner, Jess from PARKES DANCE CO ! 🏆

Behind results like these isn’t just a busy week at the studio. It’s planning, follow-up, putting yourself out there and creating an experience that makes new families think, “Yep, this is where we want to be.”

Open Week can be such a powerful enrolment tool when there’s a clear strategy behind it - and we absolutely LOVE seeing our Studio Growth Club members take the systems, put in the work, and get results.

Soak up this win, Jess. You earned it. 💛

The fee increase email sitting in your drafts isn’t going to get any easier to send 😅We know why studio owners put it of...
18/08/2026

The fee increase email sitting in your drafts isn’t going to get any easier to send 😅

We know why studio owners put it off.

You worry families will leave.
You worry they’ll think you’re charging too much.
You worry you’ll get that email back.

So you absorb another wage increase. Another insurance increase. Another jump in rent, costumes, software and everyday expenses.

But….

Your studio needs to be financially healthy to keep giving your students an incredible experience.

You need to pay great teachers properly.
Invest in your team.
Improve your programs.
And yes… actually pay yourself too.

Increasing your fees when your costs and the value you provide have increased isn’t something you need to apologise for.

Price for the studio you’re building - not the studio you were running three years ago. 💛

Studio owners, what’s harder for you: deciding on the increase or actually telling your families?

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