06/09/2026
Bringing Nick Warren label and brand, The Soundgarden Label & Events out in 2019 was a massive step up for us at the time and we didn’t take the responsibility of this lightly.
We were one of the very first events to use the outdoor lawn area at the Timber Yard, something we were super excited about, but the Melbourne weather all week was super dicey and we were praying to the Gods.......
The night before and the morning of the event, Melbourne had 15-20mm of rain, which had significant impact on set up and ticket sales in the final week, the final run of ticket sales and attendance on the day, severely impacted.
We took a huge loss on this event financially, but the rain cleared not long after the first 2 sets of the day and we ended up with 900 people there and the place was rocking.
This was a harsh lesson in planning outdoor events In Melbourne, but the music, vibe and feedback from those on the dance floor gave us the confidence to do more shows like this moving forward. A pivotal moment in the evolution of Morning After.
Come and celebrate 10 years of hard work and good times on Saturday October 3rd!
