17/04/2026
OUR WORK // LIFEBLOOD
The Unlikely Verison. A powerful song performed by a band who would not be here if not for Lifeblood.
When taking on this project, we knew the message was an important one and we did not take our role in finding these speical candiates lightly. It was a truly beautful process, but also a difficult one - not only did we need to find those who needed life-saving intervention, but also who those are talented session musicians. If anyone was up for the challenge, it was our team. We are so proud of everyone we met, sharing their intimate stories with such bravery and generosity; we’re truly grateful.
Congrats to all involved especially our cast and director Bill Bleakley, who worked his magic and brought this one together so perfectly.
Client: Australian Red Cross Life Blood
Advertising Agency: M+C Saatchi
CCO: Emma Robbins
Creative Director: Daniel Borghesi
Creative: Claire Kirby
Advertising Agency Creative Producer: Zoe Rixon
Production Company: MOFA .tv_
Director: Bill Bleakley
Executive Producer: Claire Perkins
Producer: Stu Giles
Cinematographer: Max Walter
Live Music Producer: Guus Hoevenaars
Post Production: The Editors
Executive Producer: Charlotte Griffiths
Lead Editor: Shannon Michaelas
Editorial Assistant: Shaun Ellis
Colourist / Online Editor: Jesse Richards
Sound: Bang Bang Studios
Sound Design & Mix: Sam Hopgood
Producers: Holli Dee & Polly McGregor
Music Supervision: Level Two Music
Music Supervisors: Marcus Brooke-Smith & Emily Crews
Song: Unstoppable
Written by Sia
Performed by Tina Arena & Ngaiire (care of client/agency) + Our Cast (see below)
Publisher: EMI Music & Concord Music
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CAST //
Adam Merange | Freelance
Jonathan Ryan Mitchell | Freelance
Lara Fourie | Hunter Talent
Maxwell Timothy Finch | Freelance
