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Merchantwise

Merchantwise Building and extending great brands

Insta: @merchantwiseofficial We love to create, study, nurture and extend them. Every great brand has its own unique personality.

We love to get to know their quirks, protect them, sing their praises and help them make new friends. Merchantwise is a unique brand licensing and creative marketing agency. We combine insight-driven strategy with innovative and creative solutions that delivers tangible brand value. Merchantwise offers a premium service to a portfolio of blue chip and high potential brands, that no other Australasian agent can match.

The Merchantwise Team is excited to announce three nominations for this year’s Licensing International Awards!Best Licen...
20/04/2022

The Merchantwise Team is excited to announce three nominations for this year’s Licensing International Awards!

Best Licensed Brand – Entertainment, Character, Toy Brand, Animated: Minecraft – Microsoft
Best Licensed Brand – Lifestyle: Art, Design, Celebrity, Fashion: May Gibbs – The Northcott Society & Cerebral Palsy Alliance
Best Retailer – Entertainment: Big W – Minecraft

A big congratulations to the team and everyone involved in bringing the brands to life.

Log on to Licensing International to vote now!
https://www.licensingawards.org/
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#merchantwise #licensinginternational #minecraft #maygibbs #bigwaustralia

Built for speed (and blissful toasty-warmth), the official Sonic The Hedgehog Oodie is finally here!Covered in images of...
08/04/2022

Built for speed (and blissful toasty-warmth), the official Sonic The Hedgehog Oodie is finally here!

Covered in images of Sonic and Dr.Eggman as well as Sonic’s most famous quotes. This Oodie will have you dreaming about chasing gold rings in Emerald Hill.

Available now on the Oodie online store.

#Sonic #Oodie

✨ Get your AC/DC rock on with ROMWE X AC/DC newest collection. 🔥 🔥Featuring iconic designs of the Australian rock legend...
06/04/2022

✨ Get your AC/DC rock on with ROMWE X AC/DC newest collection. 🔥 🔥

Featuring iconic designs of the Australian rock legends, now available on the official ROMWE website.

#ROMWE #ACDC #ROMWEsoundofstyle

Celebrate the cinema release of the new Sonic 2 movie, with these new Sonic The Hedgehog family sleepwear range featurin...
17/03/2022

Celebrate the cinema release of the new Sonic 2 movie, with these new Sonic The Hedgehog family sleepwear range featuring classic sketch designs of the iconic blue hedgehog.

#SonicTheHedgehog #Sonic2

Happy International Women’s Day! Merchantwise is a proud supporter of gender equality and are proud of the amazing women...
07/03/2022

Happy International Women’s Day!

Merchantwise is a proud supporter of gender equality and are proud of the amazing women in our team. Today we celebrate the achievements of the amazing women around all of us from our sisters, mothers, grandmothers, best friends and leaders.

#IWD

☀️ Kick off summer with these must have Minecraft X Clarks styles. Available in stores now - Minecraft x Clarks Shoes#Ba...
22/01/2022

☀️ Kick off summer with these must have Minecraft X Clarks styles. Available in stores now - Minecraft x Clarks Shoes

#BackToSchool #Minecraft #ClarksAustralia

The adorable new @cottononkids x May Gibbs Baby and Kids apparel collection has just launched in stores 🎉✨💕⁠⁠Including r...
20/01/2022

The adorable new @cottononkids x May Gibbs Baby and Kids apparel collection has just launched in stores 🎉✨💕⁠

Including rompers, leggings and dresses for babies, and t-shirts for kids, this lovely collection is perfect to dress your little gumnut up in style. Check out their new range, available in-stores now!

#ConttonOnKids #CottonOn #MayGibbs

These adorable new Kiri and Lou premium cloth nappies from Tuti have just launched! Tuti cloth nappies are kind to the e...
13/12/2021

These adorable new Kiri and Lou premium cloth nappies from Tuti have just launched! Tuti cloth nappies are kind to the environment just like Kiri and Lou💚

Get your game on with the new PAC-MAN pjs at Peter Alexander Sleepwear, the perfect Christmas gift for Dads and kids! Th...
09/12/2021

Get your game on with the new PAC-MAN pjs at Peter Alexander Sleepwear, the perfect Christmas gift for Dads and kids!

This latest range is available in styles for men, boys, and bubs. Check out the amazing PAC-MAN retro arcade game packaging for the men’s pjs.

It's beginning to look a lot like Christmas.... 🎄🎁✨🎀🎅 The new May Gibbs Christmas apparel range has launched at BIG W, w...
10/11/2021

It's beginning to look a lot like Christmas.... 🎄🎁✨🎀🎅 The new May Gibbs Christmas apparel range has launched at BIG W, with styles for babies, kids, and ladies all featuring your favourite little gumnut babies with a festive touch.

We're so excited to announce the new May Gibbs x Namely co range 💕⁠⁠⁠⁠These beautiful personalised blankets, pillowcases...
09/11/2021

We're so excited to announce the new May Gibbs x Namely co range 💕⁠⁠
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These beautiful personalised blankets, pillowcases and playmats make the perfect memorable gift for little ones.

The gorgeous new Blinky Bill x Peter Alexander Sleepwear collection has just launched. Featuring Dorothy Walls’ original...
08/11/2021

The gorgeous new Blinky Bill x Peter Alexander Sleepwear collection has just launched. Featuring Dorothy Walls’ original Blinky Bill illustrations this beautiful range has pj’s for the whole family 🐨

Exciting new Minecraft downloadable content at BIG W 🎉Search for the hidden QR code in the Minecraft product images on t...
05/11/2021

Exciting new Minecraft downloadable content at BIG W 🎉

Search for the hidden QR code in the Minecraft product images on the BIG W website and the code scan to win 5 in-game Minecraft downloadable skins.

09/06/2021

The fun has just begun...

👻Happy #Ghostbusters Day! 👻
Head over to the Ghostbusters page for exciting news on ALL things Ghostbusters!

We’re excited to announce May Gibbs x Kip&Co latest collection featuring bedding for adult, kids and baby and apparel fo...
25/05/2021

We’re excited to announce May Gibbs x Kip&Co latest collection featuring bedding for adult, kids and baby and apparel for the whole gumnut gang.

This beautiful partnership began back in 2016 and has been a huge success over the years. We love all the vibrant colours and celebration of May Gibbs wonderful art.
🧡🌸💭

#maygibbs #snugglepotandcuddlepie #gumnutbabies #kipandco

Are you ready to rock? @heartofbone_ has just launched an exclusive limited edition AC/DC collection. Technology has fus...
26/04/2021
Are you ready to rock?
@heartofbone_ has just launched an exclusive limited edition AC/DC collection.

Technology has fused together with craftsmanship in these limited edition tribute rings. 🤘🏻The rings feature the actual vinyl groove pattern captured using an electron microscope, from an original 1980 vinyl pressing of Back in Black ⚡️⚡️

#acdc #acdcheartofbone #backinblack

Are you ready to rock?

@heartofbone_ has just launched an exclusive limited edition AC/DC collection.

Technology has fused together with craftsmanship in these limited edition tribute rings. 🤘🏻The rings feature the actual vinyl groove pattern captured using an electron microscope, from an original 1980 vinyl pressing of Back in Black ⚡️⚡️

#acdc #acdcheartofbone #backinblack

We are excited to announce we are now the licensing agent for Kiri and Lou for Australia and New Zealand! This charming ...
24/03/2021

We are excited to announce we are now the licensing agent for Kiri and Lou for Australia and New Zealand!

This charming award-winning series is based on the friendship between Kiri, a feisty little dinosaur, and Lou, a gentle and thoughtful creature, as they explore the world of feelings through laughter, song and outdoor adventure.

We have already secured a publishing deal with Scholastic scheduled for Australian Book Week and there's development for product categories including toys and apparel.

Read more below!

https://merchantwise.com/news/merchantwise-licensing-announced-as-australian-and-new-zealand-agent-for-kiri-lou/

Don’t miss out!
05/02/2021

Don’t miss out!

Clarks x Minecraft ⛏️ Clarks has teamed up with Minecraft to bring you the ultimate kids' sneaker! You won't want to miss out on this exclusive collab. Shop our Ace Minecraft sports shoes and discover a FREE toy in every box 🤖 Minecraft Clarks Shoes Merchantwise Happily.everson.after

Minecraft and Clarks Shoes have just released limited edition school shoes for your kids! The exclusive range features t...
04/01/2021
Clarks x Minecraft School Shoes

Minecraft and Clarks Shoes have just released limited edition school shoes for your kids!
The exclusive range features two styles and is available for girls and boys in various colours. 👟
Available in store now!

Clarks Shoes & Minecraft have come together to release these exclusive and limited edition school shoes! Available in 2 styles and various colours. Discover ...

We’re counting down the weeks til Christmas with these elf-dorable The Elf on the Shelf pyjamas.Shop this gorgeous range...
09/11/2020
We’re counting down the weeks til Christmas with these elf-dorable @mitch_dowd @elfontheshelf pyjamas.

Shop this gorgeous range at @bestandless 🎅🏼🌲💕

📸 @meet.the.morrisons

#elfontheshelf #mitchdowd #matchingpyjamas #christmas #bestandless #elfpjs

We’re counting down the weeks til Christmas with these elf-dorable The Elf on the Shelf pyjamas.

Shop this gorgeous range at Best And Less🎅🏼🌲💕

📸 @meet.the.morrisons

#elfontheshelf #mitchdowd #matchingpyjamas #christmas #bestandless #elfpjs

Staying home never looked so good 😍We are pleased to announce our new May Gibbs sleepwear range with Peter Alexander Sle...
09/11/2020
Staying home never looked so good 😍

We are pleased to announce our new @maygibbsofficial sleepwear range with @peteralexanderofficial

The range is available in store and online and features an array of baby and infant pieces, as well as ladies frill nighties and matching sets.
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#gumnutbabies #maygibbs #peteralexander #sleepwear

Staying home never looked so good 😍

We are pleased to announce our new May Gibbs sleepwear range with Peter Alexander Sleepwear.

The range is available in store and online and features an array of baby and infant pieces, as well as ladies frill nighties and matching sets.

Thunderbirds Are Go sleepwear now at Big W! Check them out in store today! Plus, other great Thunderbirds gear on the Bi...
30/10/2015

Thunderbirds Are Go sleepwear now at Big W! Check them out in store today! Plus, other great Thunderbirds gear on the Big W website- http://bit.ly/1SaxCVy

Thunderbirds Are Go! Awesome Thunderbirds shorts and tees in store now at Big W! Plus, check out other great products on...
30/10/2015

Thunderbirds Are Go! Awesome Thunderbirds shorts and tees in store now at Big W! Plus, check out other great products on the Big W website- http://bit.ly/1SaxCVy

Thunderbirds Are Go apparel in store now at Big W! Featuring t-shirts, board shorts and sleepwear. Plus, check out other...
30/10/2015

Thunderbirds Are Go apparel in store now at Big W! Featuring t-shirts, board shorts and sleepwear. Plus, check out other great Thunderbirds gear on the Big W website- http://bit.ly/1SaxCVy

Address

Level 1, 266-268 Chapel Street
Melbourne, VIC
3181

Telephone

+61395201000

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