Melbourne Fashion Festival

Melbourne Fashion Festival 2026 IS WRAPPED 🪩
That's full time on Australia's largest major fashion event for this season
Until next time...

PayPal Melbourne Fashion Festival is an annual celebration of runways, arts, ideas and creative endeavour for everyone to enjoy. Established in 1997, the event stimulates and celebrates the Australian fashion industry whilst providing employment, networking and professional development opportunities for fashion, beauty, design, creative, marketing and retail industry professionals. A true feast fo

r the senses, the Festival presents the most stylish week-long entertainment on offer including world-class runway shows featuring Australia’s established and emerging designers, state-of-the-art production, beauty workshops, industry seminars, forums, live entertainment and much more. The Festival also offers premium tailored corporate entertainment packages and exclusive sponsorship opportunities that include unique experiential marketing and brand touch platforms. The PayPal Melbourne Fashion Festival respectively acknowledges the Traditional Owners and Custodians of the land that this Festival takes place upon and recognise their continuing connection to the land, the waters and culture. We pay our respects to their Elders past, present and emerging.

18/06/2026

TALK SHOP 🛍 Walking the shop floor at Melbourne’s coolest retail spaces – this time we visited Erik Yvon at Shop Dussy, his Brunswick store and creative home.

Known for high-quality pieces that balance luxury with a cheeky sense of play, Erik’s work celebrates individuality and the joy of getting dressed. At Shop Dussy, that world comes to life alongside a thoughtful curation of brands championing q***r and POC designers.

This weekend, ERIK-YVON is having a mid-year sale, up to 50% off past-season pieces from Friday 19 - Sunday 21 June. And first person wins! Literally. First person through the door gets a prize ❤️‍🔥

📍 Shop Dussy by ERIK-YVON - 6A Saxon Street, Brunswick

Your favourite series is back: OFF DUTY 🌟 Get to know the faces behind the Festival - on and off the job.Iconic Australi...
03/06/2026

Your favourite series is back: OFF DUTY 🌟 Get to know the faces behind the Festival - on and off the job.

Iconic Australian model has graced the pages of Vogue, walked runways in Paris, London and Milan - and somehow made a freezing Melbourne football stadium feel like the only place to be for our 2026 campaign.

Swipe to hear more from Lisa, and follow the link in bio for her advice to aspiring models, her one-word relationship with fashion and the wardrobe staple she’s worn for years and years.

📣 We’re hiring a Head of Fashion Programming. In this role, you’ll lead the planning, development and delivery of the Fe...
02/06/2026

📣 We’re hiring a Head of Fashion Programming.
 
In this role, you’ll lead the planning, development and delivery of the Festival’s fashion programming - from runway shows and industry events to designer initiatives, education partnerships and public-facing fashion experiences. Working closely with the Creative Director and senior leadership team, you’ll help shape a program that is creatively ambitious, commercially credible and operationally exceptional.
 
If you bring significant experience in fashion programming, runway production and event design, strong industry relationships, and love the energy of major events, we’d love to hear from you!
 
To find out more, visit the link in bio
 
Apply now by sending your CV and Cover Letter to [email protected]

THIS ONE’S FOR OUR VOLLIES ❤️‍🔥 From our Fashion Forecourt to the runway and the chaos of backstage, you are what makes ...
19/05/2026

THIS ONE’S FOR OUR VOLLIES ❤️‍🔥 From our Fashion Forecourt to the runway and the chaos of backstage, you are what makes this Festival run. A reminder this National Volunteer Week that we’re so grateful for all you give year after year. We can’t wait to welcome you back in 2027 (and meet some new faces while we’re at it!)

AND THEY JUST KEPT GOING. We loved every single moment of Australian Fashion Week. So proud of every friend of the Festi...
18/05/2026

AND THEY JUST KEPT GOING. We loved every single moment of Australian Fashion Week. So proud of every friend of the Festival who showed up and showed out last week. 🫶

AND THEY JUST KEPT GOING. We loved every single moment of Australian Fashion Week. So proud of every friend of the Festi...
18/05/2026

AND THEY JUST KEPT GOING. We loved every single moment of Australian Fashion Week. So proud of every friend of the Festival who showed up and showed out last week. 🫶

From our runway to yours 🫶 Congratulations to all the friends of the Festival who are showing at Australian Fashion Week...
12/05/2026

From our runway to yours 🫶 Congratulations to all the friends of the Festival who are showing at Australian Fashion Week right now. Here are some looks we’ve loved so far. Can’t wait to see how the rest of the week unfolds, stay tuned!

MET GALA, MELBOURNE STYLE ❤️‍🔥 The brief was Costume Art. Here’s what celebs would’ve worn if the Met carpet ran through...
05/05/2026

MET GALA, MELBOURNE STYLE ❤️‍🔥 The brief was Costume Art. Here’s what celebs would’ve worn if the Met carpet ran through Melbourne, pulled entirely from our 2026 Premium Runways. 
 

SHOP THE LOOK. Thank you to our official Hair & Beauty Partners & , who created every look seen on the runway, brought ...
23/04/2026

SHOP THE LOOK. Thank you to our official Hair & Beauty Partners & , who created every look seen on the runway, brought to life through texture, finish and colour. From sleek, high-shine hair to soft, radiant skin and bold statement details, each look was designed to complement and elevate the collections on the runway.

We’ve broken down key runway moments and the products used to create them, so you can recreate these looks at home.

Swipe to explore and view our runway breakdown via link in bio.

16/04/2026

That’s a wrap on 2026! Thank you to everyone who showed up, showed out and made our 30th anniversary unforgettable.

Because of you, PayPal Melbourne Fashion Festival is the largest and most culturally significant major fashion event in Australia.

2026 was a Festival to remember in so many ways and we’re proud to share some exceptional results:

Over 750k total attendance (+47% year-on-year growth)
+16% Premium Runway and core event attendance
158 events in total (+12%)
751 total programme participants (+19%)
101 Premium Runway designers (+10%)
9M social media impressions (+34%)
+20% media & talent coverage

To our Festival partners, designers, creatives, suppliers and volunteers - it’s an understatement to say we couldn’t have done it without you!

Your outstanding work contributed to the creation of a world-class event, celebrating everything that makes our local fashion industry so unique.

PayPal Melbourne Fashion Festival 2026 was brought to you in partnership with our naming rights partner PayPal and destination partner, Visit Melbourne

See you again in 2027.

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​​Level 3, Duckboard House, 91‑93 Flinders Lane
Melbourne, VIC
3000

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